68 - Gemma Houghton on the importance of culture in marketing

Azeem Digital Asks - The All-Round Digital Marketing Podcast

Marketers talk about strategy, tactics, engagement, execution - but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing.

Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry - so there's nobody better placed to discuss this important topic.

In this episode, we discuss:

• How is culture defined.
• Why culture is important.
• Where culture fits into marketing strategy and execution.
• The risks of not taking this into account.
• How to make sure culture isn't forgotten when executing a campaign.
• When people are learning about marketing, how can they ensure they also learn about culture.
• Where people can start with understanding and assessing their own company cultures.
• Her thoughts on companies that have good cultures.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My LinkedIn: https://www.linkedin.com/in/azeema1/

My website: https://www.iamazeemdigital.com/

Gemma's Twitter: https://twitter.com/GemHoughton

Gemma's LinkedIn: https://www.linkedin.com/in/gemmahoughton/