ASP 77: Matthew Turner on How to Run a Free Paperback Campaign

Authority Self-Publishing Show

“For it is in giving that we receive.”

– St. Francis of Assisi

Steve interviews Matthew Turner, an author and storyteller who works with entrepreneurs, founders and creative thinkers build thriving businesses that light a fire within them.

After interviewing 163 authority figures, Matthew’s unearthed how successful people overcome failure and adversity, not only ensuring they don’t ruin their livelihood but form the basis of their greatest idea yet.

What You’ll Learn in this Episode:

• How Matthew shares his stories and the work he does with Turndog
• Matthew’s fiction and nonfiction books
• All about free paperback campaigns and how it can help self-published authors
  • The purpose of a free paperback campaign
  • Having affiliate partners involved in the give-away
  • Shipping process and costs: challenges and lessons learned
  • Promotion of free books
  • The overall cost of a free paperback campaign

Important Links and Mentions:

• Turndog website
• The Successful Mistake
• Email Matt: [e-mail]
• iDevAffiliate
• Matthew’s helpful Facebook post about his Free Paperback Campaign

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