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#16: In Conversation with Mark Sterne, about Finding the Balance between Print and Digital
Manage episode 373023551 series 3371161
Melanie Padgett Powers द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Melanie Padgett Powers या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Mark Sterne, who is based in Chicago, is the founder and president of the Print & Marketing Solutions Group. He works with associations and other organizations to improve their marketing ROI and constituent engagement with effective print, fulfillment, digital publications and web-to-print solutions.
His focus is to help associations with printing, marketing and fulfillment for their books, magazines, meetings, membership recruitment, renewal and retention programs.
In this episode, we talk about:
- How to find the right balance between print and digital.
- The importance of knowing your specific audience and their wants.
- Why some students and younger members like print products.
- Ways to save costs on print products.
- How print can help build community among members.
- Benefits of using direct mail today.
- Creative ways to use QR codes, which you can personalize and track.
- Current status of paper availability and supply chain, after the shortage during the pandemic.
Resources:
Contact Mark by phone: 847-498-9640
Recommend future Association Station guests, for season 3 in 2024, to Melanie melanie@meledits.com.
Check out Melanie’s other podcast for freelancers, consultants and solo business owners: Deliberate Freelancer (free on any podcast app).
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