What You Don’t Know Can Hertz You

Art of Supply

Kelly Barner and Art of Procurement द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kelly Barner and Art of Procurement या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

7M ago 22:17

MP3•एपिसोड होम

In October of 2021, Hertz announced that they would purchase 100,000 Tesla Model 3’s for their rental fleet, followed by 175,000 from GM, and 65,000 from Polestar. The move was supposed to help them overcome shortages of conventional cars, lend the recently ex-bankrupt company a ‘cool factor,’ and lean on the sustainability trend to drive revenue.

Instead, it backfired. On April 1, 2024, Hertz will get their fifth CEO in four years. How could this strategy, one that seemed to be in alignment with corporate and consumer sentiment, go so wrong?

In this episode of the Art of Supply podcast, Kelly Barner looks at the series of events that have made it hard for a series of CEOs to lead the company successfully:

The economic conditions that gave Hertz more trouble than competitors like Avis and Enterprise
The choices they made in response to those conditions and how they may have tipped their hand
Early signs that heavy investment in EVs may not have been the way out Hertz was looking for

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#Business #News #Kelly Barner #Art of Procurement #Supply Chain