Competition Research For Restaurants - Episode 2

anUrag shUklajee

Competition Analysis can reap great returns if you have a structured approach to it. There are always going to be too many restaurants that you are competing with, but knowing which ones are your Primary Competitors and which ones are your Secondary Competitors is the key.

This gives us a clear understanding of the kind of learnings we want to derive from each. In this video, I share my process of whittling down to my primary competition and Secondary from a huge list of restaurants. It’s possible that you might think that this part is redundant because you probably know your competitors, but be with me for a moment so I can explain why we all should do this. So, you may know a handful of restaurants that are your direct competitors, but just by knowing them we will not be able to outsmart from them, or even learn from them.

We need to also categorize competitors to get maximum learning out of them.

For instance, there can be: Cuisine Competitors (ones who serve the same food) Location competitors (ones who are in the same vicinity as your restaurant, but serve different cuisine) Content competitors (ones who are not a restaurant but create content in your niche) Instagram Competitors (ones who have their Instagram game on point) Now we can create different learning objectives for each.

This is why I recommend giving Competition Analysis its due importance. If you want to check out My Restaurant Marketing Guide, you can click here: https://anuragshuklajee.com/restauran...