62: Cracking the Data Code w/ Mike Bugembe

Analytics on Fire

Mike Bugembe is a speaker, consultant, and Amazon best selling author of the book Cracking the Data Code. He joins today’s podcast to talk about the things that you can do that will help create successful analytics projects. After being the head of business intelligence for one of the largest diamond companies in the world, and seeing project struggle or fail, Mike went on a journey to find out why some unicorn companies like Netflix were succeeding in analytics, which traditional companies were not. In today's interview, he discusses the five key traits of a successful project and why 90% of enterprises data are missing most of them. Listen in to hear what Mike has to say about finding use cases for AI, learning how to ask data questions, and the biggest obstacles companies face when trying to unlock the value of their data.

• [03:42] - Cracking the Data Code: 5 Things that successful unicorn companies are doing that you are not for your data projects​
• [24:43] - Key Quote: “Around 75% of investments in data fail to see any return on investment.” –Mike Bugembe​
• [31:18] - How to offer a skillshare to teammates​
• For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/62

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