Momentum - Solinity Marketing

An Agency Story

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Company: Solinity Marketing
Owners: Sara Mitchell
Year Started: 2020
Employees: 11-25 (Intermediate)

Welcome to An Agency Story podcast, I’m your host Russel.
In this episode we're joined by Sara Mitchell, the dynamic founder of Solinity Marketing, based in Knoxville, Tennessee.
Sara takes us on an inspiring journey from her beginnings in broadcast journalism to the creation of her agency amidst the challenges of the COVID pandemic. Discover how Sara’s passion for storytelling and her innovative approach to senior living and healthcare marketing have set Solinity Marketing apart.
Along the way, she shares humorous anecdotes from her sideline reporting days and the story of her unplanned appearance in one of Burt Reynolds' final films.
Tune in to learn how Sara turned adversity into opportunity and continues to make a meaningful impact through her work.
Enjoy the story.
Show Notes Insights

Adapting to Industry Changes and Crises: Sara's experience launching and growing Solinity Marketing during the COVID-19 pandemic highlights the importance of agility and innovation. By quickly addressing new needs—such as virtual tours and enhanced online presence for senior living communities—Sara's agency was able to turn a challenging situation into a period of significant growth.
Balancing Passion with Practicality: Sara discusses the challenges of maintaining work-life balance and the importance of celebrating wins along the way. For the ambitious agency owner, it’s crucial to foster a positive work culture and take time to acknowledge achievements, both personally and within the team, to sustain motivation and drive long-term success.