EP 207 Say Goodbye to Hourly Rates: How to Command Higher Prices

Align Your True North

Are you trapped in the hourly rate hustle, trading your time for money? Brooke Elder dives into a transformative approach that helps operations professionals break free from this costly mindset. Discover how to shift from hourly billing to outcome-based pricing, enabling you to command higher rates and deliver real value to your clients. Brooke shares a success story of a client who transitioned from charging $35 an hour to securing $5,000 monthly clients by focusing on the results they provide rather than the tasks they perform. Tune in to learn how to redefine your services and elevate your business to new heights, all while prioritizing what truly matters—your vision and your family.

Brooke Elder dives into the common pitfall that many operations professionals and freelancers face: the hourly trap. This episode challenges the traditional approach of trading time for money, emphasizing that as your skills improve and tasks become easier, your income can actually decrease. Elder shares a transformative story of a client who shifted from charging $35 an hour to commanding $5,000 a month by changing her mindset and approach to pricing. The key takeaway? Clients are not interested in hours worked; they want outcomes. By focusing on the desired results rather than the processes involved, business owners can create packages that reflect the true value of their services. Elder provides actionable advice on how to identify outcomes, restructure offerings, and communicate value effectively to clients, ultimately encouraging listeners to break free from the constraints of hourly billing and embrace a more lucrative, outcome-based pricing model.

Takeaways:

• Many talented professionals are trapped in hourly billing, limiting their income potential.
• Focus on creating outcome-based packages instead of charging by the hour for services.
• Clients are more interested in the results they get rather than the processes involved.
• Using AI tools can help you transition from task lists to outcome-focused descriptions.
• Identifying and communicating the outcomes you provide is crucial for effective marketing.
• Building your pricing around desired outcomes can significantly increase your earnings.

Mentioned in this episode:

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I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com