2. Want to innovate, be obsessed with the problem

Aieutics

I fell in love with Philippe Meda's critique of the business model canvas years ago (2016)...and have been in love with his focused, innovation based simplified approach since.
The elegance of it: it focused on the pain point you are trying to solve as a business and as an innovator, and is ruthlessly aiming to help you identify where and how you plan to create value.
Enjoy!
Alex
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Chapters & Topics:
Exploring Focused Innovation in Business Models
The meeting highlights the shortcomings of the Business Model Canvas, especially in addressing the needs of disruptive ventures. Philippe Meda proposes the Focused Innovation Canvas, which prioritizes identifying specific problems before considering added value and product. This approach aims to provide a more tailored tool for innovators tackling complex challenges.

• Limitations of the Business Model Canvas
• Introduction of the Focused Innovation Canvas

[4 min 56] Types of Innovators and the Focused Innovation Canvas
The conversation explores the characteristics of market-driven, future-driven, and process-driven innovators. Market-driven innovators act as market anthropologists, identifying customer needs, while future-driven innovators, like Elon Musk, focus on visionary solutions that may not yet be recognized as problems. Process-driven innovators experiment with technology but must ensure their innovations address real-world needs.

• Types of Innovators: Market-driven, Future-driven, and Process-driven [5 min 10]
• The concept of "superpowers" and unique strengths in innovation [11 min 22]

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References:
(2016) https://www.icopilots.com/its-time-to-let-go-of-the-canvas/

(2019) https://www.icopilots.com/business-model-for-innovators/