Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris

Agency Journey

Andrew Dymski and Gray MacKenzie, Jakub Grajcar, and Gray MacKenzie द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Andrew Dymski and Gray MacKenzie, Jakub Grajcar, and Gray MacKenzie या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2M ago 52:13

MP3•एपिसोड होम

Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites.

He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan.

In this episode of Agency Journey, Corey shares insights on niching down an agency's services, creating comprehensive digital marketing plans, and adapting to AI in search marketing.

This is a great conversation for agency leaders interested in specialization, strategic planning, and staying ahead of industry changes.

Episode Insights:

💡 Niching down services can be scary but pays off. Focus on what you do best and can differentiate on.

💡 Document your strategic planning process to create accountability and consistency as you scale.

💡 Connect marketing KPIs to business outcomes and ROI. Don't shy away from asking uncomfortable questions about costs and profit margins.

💡 Be prepared to adapt your services as search evolves, whether it's called SEO or something else in the future. The core need to "be found" will remain.

💡 Build a comprehensive digital marketing plan using the START framework: Strategy, Tactics, Application, Review, Transformation.

💡 Stay flexible to industry changes like AI, but maintain focus on delivering results for clients.

Resources Mentioned:

📚 Corey’s newly released book, "Digital Marketing Success Plan": https://thedmsp.com/?utm_campaign=agency-journey-ep-301-corey-morris

🌐 Corey's LinkedIn: https://www.linkedin.com/in/coreymorris/

🌐 Voltage Digital agency website: https://voltage.digital/?utm_campaign=agency-journey-ep-301-corey-morris

🔍 Search Engine Journal

🔍 Search Engine Land

People to Follow:

👤 Bruce Clay (SEO training expert)

👤 Gray MacKenzie (ZenPilot CEO and previous Agency Journey host)

👤 Jim Sterne (AI in search results expert)

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📕 Read our in-depth, 8000-word How to Use ClickUp Guide: https://www.zenpilot.com/blog/how-to-use-clickup/?utm_campaign=agency-journey-ep-301-corey-morris

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