SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms

AEC Marketing for Principals

Host Katie Cash sits down with Eric Anest, Senior VP of Marketing and Communications at Salas O'Brien, to discuss the integral role of marketing and effective communication in Mergers and Acquisitions (M&A) in the AEC industry.
Eric shares insights from Salas O'Brien's 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss the importance of strategic communication for successful integration and talent retention post-merger. Eric also highlights Salas O'Brien's collaborative and partnership-orientated approach, which emphasizes customized marketing integration playbooks, internal marketing to help employees understand the combined strengths of the merged entity, and a focus on building emotional connections for smooth transitions to foster organic growth and leverage internal expertise.
Connect with Eric Anest:
Eric Anest serves as VP of Marketing & Communications at Salas O'Brien. He has overseen the expansion and transformation of Salas O'Brien's marketing, playing a pivotal role in the company's growth from 300 to over 2,500 team members, the merger of more than 30 firms into Salas O'Brien, and a major rebranding effort that resulted in a simple, clear, and inspirational message.
But most importantly, he has assembled a team of AEC marketers who are collaborative, humble, intelligent, and dedicated to making Salas O'Brien the best AEC firm in the galaxy.
LinkedIn: https://www.linkedin.com/in/ericanest/
Salas O'Brien LinkedIn: https://www.linkedin.com/company/salasobrien/
Website: https://salasobrien.com/
Connect with Katie Cash:
LinkedIn: https://www.linkedin.com/in/kacash/
Website: https://smartegies.com/
Resources:
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