How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms

AdTech with AlikeAudience

Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

• Active vs. passive approach in managing Users' data privacy
• Privacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)
• Data clean rooms versus Data warehousing
• Interoperability in the context of data clean rooms
• Balance of Utility & Fidelity in data collaboration
• Market forecast for the AdTech marketing industry
• Importance of data protection for AI-empowered businesses and AdTech Industry

Juan Baron

linkedin.com/in/baronjuan

• Director Business Development & Strategy (media & adv) at Decentriq
• Former CEO & Co-Founder, RELE.AI
• Former Chief Digital Officer at Ringier AG
• Key areas of interest include Digital Transformation, Entrepreneurship, Business Development, Client consultancy and Product Management / Innovation

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

• Communications Director (AdTech and Digital)
• Former Business and Technology Journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.