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Delivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle Australia
Manage episode 324510119 series 3292720
AlikeAudience द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री AlikeAudience या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management.
Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advertising even when there have been radical transformations in the field otherwise. Together with Derek Fan, they discuss the need for businesses and organisations to adopt first-party strategies with the new regulations, investment in CDPs, the importance of CXM, and data enrichment.
Guests
Tim Martin
linkedin.com/in/agiledataconsultant
- Engagement Manager of Data Transformation at Merkle, Australia.
- He helps brands realise the value of Google Marketing Platform, 1st Party data, Advanced Analytics, Audience Activation and Media Optimisation.
- Experienced Product Development Consultant in identity resolution, mobile data and AdTech platforms.
Derek Fan
- Director of Business Development and Partnerships at AlikeAudience.
- Key focus: Data partnerships and BD initiatives with the Ad Tech and MarTech space (DSPs, DMPs, marketing clouds, media agencies, brands).
- Experience in DaaS (Data as a Service) startups.
- Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited.
Elice Lau
- Chief Strategy Officer at AlikeAudience
- Headed several startups in the Ad-tech Industry
- Key stakeholder for the strategies and operations management at AlikeAudience
- Passionate about trusted data augmentation to enable marketers to reach the right customers.
Host
Jessica Lam Hill Young
linkedin.com/in/hillyoung
- Brand Strategist for AlikeAudience.
- Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
- Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.
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