Use of Technology in Outdoor Advertising by Abdul Fares

Abdul Fares | Brasil Sao Paulo, SP

If there is one notable thing, it is the way outdoor advertisement has been able to survive the digitalized world. Technology might be changing our lives, and out of home (OOH), advertisement is not left out says Abdul Fares. With social media marketing, radio, televisions, and media being the main thing to capture consumer’s attention, who would have expected outdoor advertisement to be caught in the waves. From advertisement on transit, billboards, even to retail stores, outdoor advertising (also known as out-of-home) has embraced the new technology trends. What is the impact of technology on outdoor advertising?

Abdul Fares, one of the founders of a renowned digital marketing company is here to shed more light on outdoor advertising. Read on!

Outdoor advertising for mobile consumers

People spend 70 percent of their time outdoors which means they are more accessible to outdoor advertising than the traditional one says Abdul Fares. Either in the car, walking on the street, or in public places, they come across billboards everywhere they go. Consumers across various demographical categories such as age, sex, income, location, travel time are targeted as messages are passed across. Whether it’s a student, or a professional or a family, someone is out there seeing your brand.

Personalized messages through digital outdoor advertising

Digitalized billboards have transformed outdoor advertisement from boring to a livelier, attention-grabbing adverts. Technology has made advertisement to be more personalized and engaging to the target audience. Digital videos, ads, images are displayed to boost customer engagement.

Although limited to big corporations due to the cost, there are sensors, geo-tagging and facial recognition that create room for a more engaging content across all ages. What’s more, there are augmented reality elements that allow the audience to stop and interact with your ad.

Data gathering through digital OOH advertising

Marketers now have access to consumers’ information and data gathering, thanks to technology. Billboards do not only display adverts, it extracts data regarding consumers buying interest, history and lot more using Beacon. Beacon provides more insights on customers and provides information to marketers and business. This allows companies to refine their strategies and campaigns for more targeted and personalized ads.