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The Secret to Building a Successful Brand Story
Manage episode 382201631 series 2812631
Jane Singer द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jane Singer या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
One of the biggest marketing tactics these days is to create a brand story.
But how do you do that when you are selling basics, commodities - or something you can’t even touch or feel, like services?
This week I’m joined by Chauncy Zalkin, an expert in building brand stories for companies ranging from fashion to SaaS software and real estate.
Even when it seems like there isn’t a story to be found, Chauncy is able ask to the right questions and uncover that perfect brand story you did know existed.
In this episode Chauncy will be discussing
- How to discover the story within your brand.
- Why the way a brand makes people feel is the key to customer retention.
- The importance of focus - especially in a crowded, noisy market.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Chauncy on LinkedIn: http://www.linkedin.com/in/chaunceyzalkin
Chauncy's Portfolio: http://www.slcontentstudio.com/
Visit A Seat at The Table's website at https://seat.fm
अध्यायों
1. The Secret to Building a Successful Brand Story (00:00:00)
2. [Ad] C-Suite Strategies (00:10:41)
3. (Cont.) The Secret to Building a Successful Brand Story (00:11:31)
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