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The B2B content flywheel playbook - with Dave Gerhardt
Manage episode 425631790 series 3579554
Erik Jacobson and Erik Jacobson from Hatch द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Erik Jacobson and Erik Jacobson from Hatch या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024.
Here's what was covered:
- (4:08) - What is a content flywheel?
- (10:06) - How do you get started with a content flywheel?
- (19:27) - The content flywheel process
- (26:21) - The thought leader + content team structure
- (31:55) - Content distribution goals and approach
- (44:43) - Who should help get the best content from the Thought Leader?
- (46:45) - Curating your LinkedIn feed
- (47:53) - The value and approach of newsletters
- (50:43) - Is X/Twitter still a viable channel for B2B?
- (54:01) The most important part of a content strategy
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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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