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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bro. BEAR Podcast
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 2168618
Pheromone Studios द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Pheromone Studios या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Interesting interviews, information, and social media trending issues.
…
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415 एपिसोडस
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 2168618
Pheromone Studios द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Pheromone Studios या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Interesting interviews, information, and social media trending issues.
…
continue reading
415 एपिसोडस
सभी एपिसोड
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1 Na-retreive ko na ang Spotify podcast accounts ko 🎙🎧😆👌 4:47
4:47
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पसंद4:47![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
tuloy ang podcast ko sa Spotify
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1 Harvard University and UP Open University, may FREE online courses. 14:17
14:17
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Harvard University and UP Open University FREE online courses are available now! #BroBEARPodcast #UPOpenUniversity #HarvardUniversity
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1 StreamYard's new feature. Ang galing! 19:50
19:50
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Podcasters and vloggers, may new feature ngayon ang StreamYard! #PortraitStudio #VisualStorytelling #StreamYard #BroBEAR #BroBEARpodcast
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1 "Hindi madaling maging author sa Pilipinas hindi tulad sa ibang bansa." - Rey M. Tamayo, Jr., Author, Photographer 1:09:09
1:09:09
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Kilalanin ang author at photographer na si Rey M. Tamayo, Jr. Alamin din ang laman ng tatlong aklat na kanyang nai-publish at papano ito mapakikinabangan. Let's support Filipino authors! #BroBEARpodcast
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1 Ikaw Na Ba Ang Magsisilbi? | #BarangaySKElections2023 52:32
52:32
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Gusto ko talaga i-feature ang mga kabataan na may pangarap hindi lang sa sarili kundi pati sa bayan... Kaya makipagkwentuhan tayo sa SK Chairman & Councilor candidates sa segment na, "IKAW NA BA ANG MAGSISILBI?" #BarangaySKElections2023 #BroBEARPodcast
Nag-viral ang cover song ni Aera na Immortality by Celine Dion. Sumabog ang notification nya sa Facebook hehehe, ang galing naman kasi eh. Makipagkuwetuhan tayo sa kanya dito sa #BroBEARpodcast Courtesy: Tawag ng TanghalanShowtime
Pls... show your love to your parents habang buhay pa sila, bago mahuli ang lahat #BroBEARPodcast
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1 China, nago-offer sa Pilipinas ng military exercises 16:47
16:47
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Pahapyaw na nagimbita sa Pilipinas ang China na magkaroon ng military exercises. #BroBEARpodcast #ChinaAndPhilippines
THREADS app trending sa Twitter hahaha. Hayaan ninyo ako sabihin ang ilan lang sa mga na-observe sa THREADS app sa BroBEAR Podcast episode na ito. #BroBEARpodcast #THREADS
What services does "Pheromone Studios" offer for those who want to have a podcast but don't have the time to do it, or don't know how to produce it? Listen to this episode of the BroBEAR Podcast to find out. #BroBEARpodcast #PheromoneStudio
Bata pa si Maricel nang pinutol ang dalawa niyang kamay ng mga taong galit sa kanilang pamilya. Lumaking nais tulungan ang pamilya kaya hindi siya nagpabigat at nagsikap sa buhay. Nag-aral ng culinaryarts hanggang na-feature sa iba’t ibang TV and Radio shows. Ngayon isa na siyang Pastry Chef. #BroBEARpodcast #MaricelApatan #PastryChef…
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1 Gusto mo bang mag-Work From Home? May tips si Iyah E. Aguilar, Social Media Strategist 1:10:59
1:10:59
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पसंद1:10:59![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Sa panahon ngayon, pwede ka nang kumita kahit nasa bahay ka lang. Ang kailangan mo lang ay internet, laptop at kaalaman para gawin ang Work From Home jobs. Ma-inspire sa istorya ni Iyah Aguilar, isang Social Media Strategist, at matuto sa kanya para kumita kahit nasa bahay ka lang. #BroBEARpodcast #WorkFromHOme #SocialMedia…
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1 TATLONG BAGAY NA NAGPANGITI SA AKIN KAHAPON, MAR. 8, 2023 11:38
11:38
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पसंद11:38![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
TATLONG BAGAY NA NAGPANGITI SA AKIN KAHAPON, MAR. 8, 2023 #BroBEARpodcast #BroBEAR #ManuelRcuenco #3BagayNagpangiti
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1 Kinantahan ako ng bisita ko, si Baby Mac 25:30
25:30
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पसंद25:30![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Biglang dumalaw sa home studio ko ngayon si Baby Mac at kumanta pa. #BroBEARpodcast
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1 Talong (3) bagay na nagpangiti sa akin ngayong araw 5:21
5:21
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पसंद5:21![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Ito ang bagong segment sa BroBEAR Podcast, :) 3 bagay na nagpangiti sakin ngayon araw.
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।