#29 The Doug Lawson Route

1,000 Routes with Nick Bennett

Doug Lawson, a seasoned content marketer for technical founders, knows a thing or two about cutting through the noise.

In this episode, Doug shares how he went from being a burnt-out teacher to a thriving content expert helping entrepreneurs build trust and spark curiosity. He talks about his early days in e-commerce and his transition into content marketing. Doug reveals his tips on creating ‘curiosity loops’ and why veering away from value-based content may be a better strategy for your business.

Check this episode out on YouTube: https://youtu.be/q7JzQ3GWLcc

00:00 The future of solopreneurship

01:07 The origin of 'boom'

05:22 From e-commerce to content marketing

05:46 The struggles of teaching

10:54 The ClickFunnels journey

17:48 The power of curiosity in marketing

21:51 Adapting to modern social media trends

26:43 The misconception of adding value

28:39 The importance of personality in content

31:26 Winning strategies on LinkedIn

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Follow Doug on LinkedIn: https://www.linkedin.com/in/doug-lawson-marketing/

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Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service⁠: https://fullstacksolo.com/