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Doug Lawson, a seasoned content marketer for technical founders, knows a thing or two about cutting through the noise.
In this episode, Doug shares how he went from being a burnt-out teacher to a thriving content expert helping entrepreneurs build trust and spark curiosity. He talks about his early days in e-commerce and his transition into content marketing. Doug reveals his tips on creating ‘curiosity loops’ and why veering away from value-based content may be a better strategy for your business.
Check this episode out on YouTube: https://youtu.be/q7JzQ3GWLcc
00:00 The future of solopreneurship
01:07 The origin of 'boom'
05:22 From e-commerce to content marketing
05:46 The struggles of teaching
10:54 The ClickFunnels journey
17:48 The power of curiosity in marketing
21:51 Adapting to modern social media trends
26:43 The misconception of adding value
28:39 The importance of personality in content
31:26 Winning strategies on LinkedIn
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Follow Doug on LinkedIn: https://www.linkedin.com/in/doug-lawson-marketing/
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Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/
Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service: https://fullstacksolo.com/
44 एपिसोडस
Doug Lawson, a seasoned content marketer for technical founders, knows a thing or two about cutting through the noise.
In this episode, Doug shares how he went from being a burnt-out teacher to a thriving content expert helping entrepreneurs build trust and spark curiosity. He talks about his early days in e-commerce and his transition into content marketing. Doug reveals his tips on creating ‘curiosity loops’ and why veering away from value-based content may be a better strategy for your business.
Check this episode out on YouTube: https://youtu.be/q7JzQ3GWLcc
00:00 The future of solopreneurship
01:07 The origin of 'boom'
05:22 From e-commerce to content marketing
05:46 The struggles of teaching
10:54 The ClickFunnels journey
17:48 The power of curiosity in marketing
21:51 Adapting to modern social media trends
26:43 The misconception of adding value
28:39 The importance of personality in content
31:26 Winning strategies on LinkedIn
--
Follow Doug on LinkedIn: https://www.linkedin.com/in/doug-lawson-marketing/
--
Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/
Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service: https://fullstacksolo.com/
44 एपिसोडस
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।