Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
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Why Zero Dollar Keywords Are Valuable | Chris Malta's EBiz Insider Podcast
5:34
5:34
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5:34What if I told you there’s an entire category of keywords that nobody’s paying attention to, and they could bring you tons of traffic for free? Enter zero-dollar keywords. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.द्वारा Chris Malta | 30+ Years In Online Business
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Where Your Blog Should Be | Chris Malta's EBiz Insider Podcast
6:19
6:19
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6:19ECommerce platforms love to sell you on so-called “convenience.” They package everything up real nice, slap a big “all-in-one” label on it, and tell you it’s exactly what you need. But when something is labeled as convenient, there’s usually a catch. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…
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What's Subitization? | Chris Malta's EBiz Insider Podcast
5:51
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5:51We all know what it's like to walk into a store and immediately feel like turning around and leaving. Too many options, too much noise, and your brain just shuts down. That same thing happens online, only way faster. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.द्वारा Chris Malta | 30+ Years In Online Business
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What's a Crawl Budget? | Chris Malta's EBiz Insider Podcast
5:49
5:49
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5:49If you’ve got a website and you’re trying to get more traffic, this is one of those things you need to understand unless you enjoy screaming into the void while Google completely ignores you. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.द्वारा Chris Malta | 30+ Years In Online Business
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What to Sell Online - Ignore the Boring | Chris Malta's EBiz Insider Podcast
6:01
6:01
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6:01You walk around a department store, you’re gonna see an entire aisle dedicated to toasters at some point in your journey. Like, how many different ways do we need to heat bread? That’s exactly what happens online too. People selling the same old boring stuff, thinking they’re gonna make it big. Be sure to Subscribe to the Show! Find much more TRUTH…
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What Shoppers Want From Your Copy | Chris Malta's EBiz Insider Podcast
6:10
6:10
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6:10Alright, picture this. You’re scrolling online, looking for something, maybe a new coffee maker, maybe a pair of shoes, maybe just wasting time while pretending to be productive. And boom, you see a product. But do you stop and read every word of the description? No. You skim, you scan, you make split-second decisions based on a few key words and s…
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What Sells, What Doesn’t and Why? | Chris Malta's EBiz Insider Podcast
4:28
4:28
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4:28We’ve all seen a product online and wondered, “Who on earth is buying that?” Some of these things make no sense. But then, somehow, they sell. Meanwhile, someone else is out here trying to push a totally reasonable, useful product, and it’s just sitting there collecting digital dust. Why? Be sure to Subscribe to the Show! Find much more TRUTH about…
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What is the Shopify Collective? | Chris Malta's EBiz Insider Podcast
6:15
6:15
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6:15Let me guess, you’ve seen Shopify Collective and thought, "Hey, that sounds like an easy way to make money." Shopify sure makes it sound that way. Just add products from other Shopify stores to your site, let them handle fulfillment, and boom, you’re raking in sales. Except, yeah, that’s not the whole story. Be sure to Subscribe to the Show! Find m…
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Want vs Need - Where the Money Is | Chris Malta's EBiz Insider Podcast
8:05
8:05
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8:05Where does the most money actually come from when you’re selling stuff online? People always assume they just need to find something people need, slap it on a website, and boom, sales roll in. But it doesn’t work that way. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…
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Visual Storytelling in Marketing | Chris Malta's EBiz Insider Podcast
7:48
7:48
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7:48You ever scroll through a website, see a product photo, and suddenly feel like you need it? Even when you don’t actually need it, something about the image makes you want to pull out your wallet anyway. That’s not an accident. That’s the power of a great product image. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my sit…
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Using Transparent Image Backgrounds | Chris Malta's EBiz Insider Podcast
5:39
5:39
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5:39We’ve all been on websites and seen a product image that looks like someone just slapped it onto the page with a glue stick. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.द्वारा Chris Malta | 30+ Years In Online Business
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Understanding Google PageRank | Chris Malta's EBiz Insider Podcast
7:11
7:11
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7:11Some websites just seem to pop up first on Google like they’ve got VIP passes, while others are buried so deep you’d need a search party to find them. That’s all thanks to Google PageRank. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.द्वारा Chris Malta | 30+ Years In Online Business
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Turning Challenges into Sales | Chris Malta's EBiz Insider Podcast
7:41
7:41
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7:41People don’t buy things just because they exist. Nobody wakes up thinking, “Wow, I hope I see a random ad for a new mop today.” No, people buy stuff because they have problems. Big ones, small ones, mildly irritating ones. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…
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Trademarks - Do You Need One? | Chris Malta's EBiz Insider Podcast
5:36
5:36
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5:36Ever watch people set themselves up for failure right out of the gate? I see it all the time. It’s like watching someone put together Ikea furniture without reading the instructions. You just know disaster’s coming. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.द्वारा Chris Malta | 30+ Years In Online Business
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Top 20 Wholesale Tips | Chris Malta's EBiz Insider Podcast
7:31
7:31
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7:31Let’s have a conversation about wholesale, because honestly, most people screw this up before they even get started. They think they can just email a supplier, grab some cheap products, and boom, instant profits. That dog won't hunt here. This rodeo's a different breed. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my si…
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The Problem With POD | Chris Malta's EBiz Insider Podcast
6:33
6:33
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6:33Print on Demand, or POD, has so many people thinking it’s gonna make them rich when it’s really just setting them up for frustration. If you’ve ever thought, “Hey, I’ll slap some designs on T-shirts and coffee mugs, throw them on a website, and boom, passive income,” I hate to break it to you, but that’s not how this works. Be sure to Subscribe to …
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The Emotional Power of Keywords | Chris Malta's EBiz Insider Podcast
8:04
8:04
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8:04Most business owners totally overlook how much emotion is packed into the words people type into search bars. You might think keywords are just boring technical stuff, but they’re actually like little windows into what people are feeling. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…
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The Dreaded Staring Contest | Chris Malta's EBiz Insider Podcast
6:12
6:12
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6:12Let’s talk about the absolute disaster that is bad eCommerce design. We both know you’ve seen websites that make you just sit there, staring at the screen, not sure where to click. Yeah, that’s what I call the dreaded staring contest, and it’ll wreck your sales. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…
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Storytelling In Copywriting | Chris Malta's EBiz Insider Podcast
6:56
6:56
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6:56Here’s something most businesses screw up; storytelling in copywriting. I know what you’re thinking. “Storytelling? I’m just trying to sell a product, not write a novel.” But here’s the thing. People don’t buy products. They buy the version of themselves they imagine when they use those products. Be sure to Subscribe to the Show! Find much more TRU…
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Social Media Ads Yes or No | Chris Malta's EBiz Insider Podcast
6:14
6:14
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6:14Some people swear by social media ads. Others say they’re a total waste of money. Meanwhile, business owners are left throwing cash at Facebook and Instagram, hoping for magic. Spoiler alert; there’s no magic. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.द्वारा Chris Malta | 30+ Years In Online Business
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Small Actions Get Wholesale Accounts | Chris Malta's EBiz Insider Podcast
6:24
6:24
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6:24Ok, listen up, because people are making the process of getting wholesale accounts way harder than it needs to be. Wholesalers aren’t sitting around, hoping you’ll ask nicely for an account. They don’t care about your dream of building a business. They care about selling their products to people who won’t waste their time. Be sure to Subscribe to t…
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Should You Use Strike Through Pricing | Chris Malta's EBiz Insider Podcast
5:13
5:13
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5:13There’s something that keeps popping up in eCommerce and honestly, it needs to stop; strike-through pricing. You know what I’m talking about. That little trick where a product’s original price is shown with a line through it, and a lower price is slapped next to it to make people think they’re getting a deal. Be sure to Subscribe to the Show! Find …
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Shopify Does It Backward | Chris Malta's EBiz Insider Podcast
6:02
6:02
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6:02Shopify’s got the whole process backward. They make it seem like building an online store is quick, easy, and practically foolproof. Just sign up, pick a template, throw some products in, and boom, you’re a business owner. Sounds great, right? Except it’s completely wrong, and it’s exactly why most people fail. Be sure to Subscribe to the Show! Fin…
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SEOs Scare You Every Time Google Burps | Chris Malta's EBiz Insider Podcast
5:46
5:46
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5:46Let’s get something straight. Every time Google so much as burps, SEO consultants act like the world’s ending. They throw around scary words like "algorithm update" and "ranking volatility" to convince businesses they need expensive fixes. But here’s the reality; Google’s not out to get you. It’s just trying to make search results better. Be sure t…
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SEO is a Crutch | Chris Malta's EBiz Insider Podcast
5:04
5:04
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5:04People treat SEO like some kind of secret sauce, like it’s the only thing keeping their business afloat. But here’s the truth. SEO is a crutch. It only exists because search engines still haven’t figured out how to fully understand human communication. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…
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