With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting e…

Russell Wilde Jr, COO of Front Office Sports (@RussWildeJr on Twitter), joins us today for the latest episode of Tackling Sports Sponsorship. Front Office Sports plays a unique and hugely important role as a digital publisher at the intersection of sports and business. They're publishing UNBELIEVABLE content on a daily basis, including content arou…

Is there a difference in working with athletes and traditional influencers? Jason and Maggie dive into the MANY reasons why working with athletes is a lot more effective than working with influencers in every facet of marketing. 2:25: Jason talks about how athletes can tell authentic stories about how and WHY they use products that help them improv…

Professional athlete, business owner, killer content creator and most importantly, OpenSponsorship athlete (who closed 50+ deals on our platform) shares why he has seen so much success closing marketing deals with brands. He shares insights into his specific deals including ones with Vitamin Shoppe & Draftkings, while providing tips to other pro at…

Valentine's Day is coming up and you want to run a Campaign to target all of those people buying gifts for their loved ones. What type of marketing campaign are you going to run to separate yourself from the competition? Listen to learn 4 ways to use professional athletes in marketing campaigns to reach your target demographic, with a Valentine's D…

You want to run ads around the Super Bowl, but don't have the budget to spend on a TV ad. I mean, who does? So, that's where we come in - why not work with athletes who are actually playing in the game?! Work with 30+ athletes on OpenSponsorship who are either on the New England Patriots or Los Angeles Rams today before the biggest game of their li…

Scared to work with professional athletes in your marketing because you're not sure what the ROI looks like? Listen to learn more about 2 case studies we dive into including one with Pittsburgh Steeler Bud Dupree & another with NFL All Pro Todd Gurley.1:22: Maggie talks about her deal with SLEEFS and how they partnered with Bud Dupree to see a huge…

How to repurpose sponsored content from a professional athlete? After an athlete posts about my brand, how can I maximize my ROI? We give our 5 best tips on how to do this!1. Re-post on your own social media channels to increase social media engagement (1:01)2. Use in your next digital ad campaign to increase click-through rate (2:25)3. Use in emai…

Hi! Welcome to episode 11 of Tackling Sport Sponsorship with host Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship.This episode describes how companies can use OpenSponsorship to start having athlete promote their products and become brand ambassadors. Jason reviews how OpenSponsorship actually allows profess…

Hi! Welcome to episode 10 of Tackling Sport Sponsorship with host Alex Fabian and very special guest Ishveen Anand from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship.Find out more about the vision behind OpenSponsiorship and how it came about in this interview with Founder & CEO Ishveen Anand.Thanks for tuning in and hope yo…

Hi! Welcome to episode 9 of Tackling Sport Sponsorship with hosts Alex Fabian and Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship.In this episode, we talk share our top 5 tips to have a great CES. The Consumer Electronics Show is a yearly tech trade show in Las Vegas.Thanks for tuning in and hope you enjoy :…

Hi! Welcome to episode 8 of Tackling Sport Sponsorship with hosts Alex Fabian and Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship.In this episode, we talk about our experience at CES 2018 in Las Vegas. We had an amazing week meeting clients, discovering new businesses and exploring crazy tech. Also some posi…

Hi! Welcome to episode 7 of Tackling Sport Sponsorship with host Alex Fabian and a special guest - pro volleyball player (and much more) - Ryan Jay Owens!This is episode 2/2 with RJO.Thanks for tuning in and hope you enjoy :)All episodes are also available in audio format on Soundcloud (more platforms coming soon).…

Hi! Welcome to episode 6 of Tackling Sport Sponsorship with host Alex Fabian and a special guest - pro volleyball player (and much more) - Ryan Jay Owens!This episode includes getting to know Ryan while learning more about sport (and sponsorship) in the USA and Europe.Thanks for tuning in and hope you enjoy :)All episodes are also available in vide…

Hi! Welcome to episode 5 of Tackling Sport Sponsorship with hosts Alex Fabian and Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship.This episode is all about sport agents. From what they do to who they are and whether we at OpenSponsorship are an agency.Thanks for tuning in and hope you enjoy :)All episodes ar…

Hi! Welcome to episode 4 of Tackling Sport Sponsorship with hosts Alex Fabian and Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship.This episode is on how a men's care brand used athletes for promotion. Case studies like these are something we will try to do from time to time, focusing on different industries.…