Talk Copy to Me is a content and copywriting podcast for small business owners who want to feel more confident stepping into the spotlight and attracting the perfect audience. Learn more at erinollila.com/podcast
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Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Faith Hanan Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer
Hey there fellow entrepreneur! Welcome to Simple SEO & Marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization- and want to take advantage of it to get more traffic- more eyeballs- on your business? But when it comes down to it- does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic to that bad boy and more leads knocking on you ...
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Ep 196 // The #1 Mistake Killing Your SEO Growth
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Have you been trying to grow your website traffic for what feels like FOREVERRRR only to see that little graph BARELY move? Or maybe you've just given a casual nod to SEO and kept on with your current strategy because, #busy. However, what if there was a single mistake that I've seen KILL SEO strategies- for even million dollar businesses. Would yo…
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Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan
44:37
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Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you conne…
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Ep 195 // Blogging for Better SEO 10 Things to Do Right From the Beginning
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I’ve been blogging for over 8 years now... Which basically means that I’m a dinosaur. And while I've been incredibly candid about mistakes- here are the top 10. Given “do-overs” I would totally fix these things first. So, learn from my mistakes, and fix these 10 things in your blogging for better SEO asap. Also- if you’re an email pal and you’ve he…
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What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore)
22:09
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Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comforta…
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Ep 194 // 3 Easy SEO Hacks to Analyze Your on Page SEO and Keyword Strategy
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In continuation of our SEO Basics/ SEO 101 series, I wanted to share 3 EASY Hacks for better On page SEO. I get it; implementing your keywords and SEO strategy can feel way too techy or overwhelming, but these 3 tips will help you identify weaknesses in your keyword strategy and help you to fix up your own SEO- without spending a dime! Listen in, t…
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Ep 193 // On Page SEO vs Off Page SEO and What REALLY Matters for Your Website Traffic
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We’re picking this SEO Basics/ SEO 101 series back up with the intent of helping you understand the (seemingly) little things that impact where your website and content show up in search results. I realize that some of this can feel kind of boring or monotonous (it doesn’t have to be), but it matters! Understanding how it fits into your marketing s…
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Ep 192 // 3 Unconventional AI Hacks to Save Time & Money in Your Business
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It sounds weird to say, especially as an SEO Copywriter, but I was NOT an early adopter of AI. Mostly because it sucked at first! However, as a Mom of 3 littles, I am always looking for ways to save time AND still do a good job of things. Listen in for 3 unconventional ways I like to use AI to save time, save money, and speed up workflows in my bus…
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Being Choosable Without a USP with Belinda Weaver
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Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and p…
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Building Brand Authority With the Content You Create
22:45
22:45
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How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation. In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and…
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Ep 191 // Save Time, Grow Your Business, & Honor God With These 7 Powerful Tips
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One of the questions I get asked fairly often is, “How do you do it all?” Because- as a work-at-home mom of now 3 littles, homeschooling, running a client-side and content side of my biz, volunteering at church, staying fit, etc. IT IS A LOT TBH- I don’t always feel like I do a fantastic job at all the things. BUT, I wanted to drop a FEW really hel…
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Ep 190 // SEO & Keyword Coaching for Small Businesses: Mastering Keywords for Growth with Lissa Figgins
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Are you using the BEST keyword strategy for your business? Listen in as I coach Time Management Coach, Lissa Figgins on how to incorporate the right keywords in her website SEO strategy and to get traffic to her lead magnets. Book Your SEO and Keywords Strategy Call Buy the course that outline my whole signature framework: The Organic Marketing Fra…
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Creating a Content Marketing Hub on Airtable with Colie James
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What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effect…
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Ep 189// SEO 101 3 Easy to Miss (but EASY to Fix) Simple SEO Tips for Better SERPS Position
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In this SEO Basics/ SEO 101 mini-series, I've decided to tackle some seemingly small things that—though little—if done wrong or left undone entirely can ruin your chances of ranking on the SERPS (Search Engine Results Page). Now- SOME of the thing I will talk about today are (hoepfully) done for yo by your website host- BUT EVEN IF you know you hav…
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Case Study Interviews and Capturing Data with Jocelyn Montemarano
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As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend.... Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories. Whether you're a seasoned marketer or just start…
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Ep 188 // SEO 101-3 Things to Get Right From the Beginning
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I get it, starting a business, running a business, setting up a website and then trying to get traffic TO that website is a LOT. And I have made plenty of mistakes (trust me). However, there are a few things that I have found that you want to get set up right the FIRST time (or go fix stat) when it comes to your SEO. Listen in for 3 simple, basic S…
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187 // Don't Make These 10 Content Creation Mistakes- Especially No 6
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Do you feel the (seemingly) never-ending pressure to create kick-butt content? Do you ever think, “There are so many competitors.” “I have to stand out.” “I have to post frequently to keep the algorithm happy.” Listen, I get it. Content marketing is an integral part of online marketing and running a profitable business. HOWEVER- If you are making o…
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Where + How to Use Testimonials You've Collected
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Are your testimonials gathering dust? We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it. And now? Now it's time to use those testimonials. In this episode of …
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Ep 186 // Better Funnels for Consistent Passive Income? Listen in as I Get Coached by Gillian Perkins
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Hey Pals! I don't think I have ever done an episode like this before. In today's episode, I'm not just doing an interview; I essentially got coached for a solid 45 minutes on how to set up funnels for my business. TBH, intentionally building sales funnels isn't something I've built for my business yet (why? I don't know). But I am excited to learn …
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Asking for Testimonials (And How to Edit Them!)
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Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts? Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking fo…
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Ep 185 // 3 Easy Tips to Get Unstuck & Write Website Copy That Sells
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Are you working on your own website copy? Is DIY where you’re at in business right now? Not only do I totally get it, but I am here to help you write better SEO-friendly website copy for FREE in this podcast and blog. As a professional copywriter, I GET that sometimes words are HARD to come up with. Evean as someone who is SELDOM at a loss for word…
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The Four Types of Testimonials (And Why You Need Them All)
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Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets? Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'…
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Ep 184 // SEO Basics: Understanding & Fixing Low Word Count with 5 Easy Tips
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Does the term "technical SEO" make you sweat? Do you get alerts for things like "broken links" and "low word count" and want to go hide in a hole? Well don't worry, pal, I gotchu! Listen in as I break down low word count. You'll learn 1. Why is this important 2. When is this important (hint,it might not be what you think.) 3. 5 Easy ways to fix it …
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Ep 183 // Is Your Brand Design Holding Back Your Business Growth? A Candid Convo with My Brand Designer Emma Tedescucci
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When it comes to branding and design, I am NOT a pro. I know this. But I also know who to call. Because I believe so strongly in the power of a strong visual identity for any business, this is one area that I have invested in since the beginning of my business. Listen in to this candid convo with my brand designer turned friend, Emma Tedescucci fro…
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Discovery Call Questions and Processes for Smooth Conversions with Nikki Rausch
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Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and …
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Ep 182 // Discouraged in Your Business? 3 Scriptures to Kick Discouragement in the Teeth
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Are you struggling to stay encouraged and passionate in your business? Or maybe you’re not there right now, but you have been at one point and you’re ALL too familiar with the “maybe I should just quit my business and go get a regular job.” Regardless of where you're at on the discouraged to encouraged scale, listen into this episode for 3 scriptur…
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Website Conversion Types and Effective Strategies to Make Them Happen
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If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it. In this episode, I'm going to continue the…
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How to Create the Best Website User Experience with Annie Maguire
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Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be. As a user, you're not alone in your hope for seaml…
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Ep 181 // My 5 Best Tips to Come Up with Stories for Better Content
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Son of a motherless goat. The time I was trapped on top of a mountain in a lightning storm. When I got bucked off in the middle of a cornfield. Operation baby donkey rescue. What do these things have in common? They are all stories that I could use to write great content, ultimately ranking higher on Google and connecting with my audience more. But…
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Ep 180 // Beat Out AI Trash Content With This 1 Powerful Content Tip
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News flash: In today's content marketing world, it can be a DOG FIGHT to stand out, especially now that AI has entered the chat and content creators are churning out content at record speeds (high quality or not). Listen in and learn my TOP tip for making YOUR content stand out (and ultimately lead to better sales) regardless of any Google updates.…
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EP 179// Don't Want to Sound Like a Jerk? Avoid These 3 Killer Website Copy Mistakes
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Fun fact- I can sometimes be very blunt... sometimes too blunt. And my very NOT blunt brother will often come in and help me soften the blow, lol. So when I say that I have had to learn some of these lessons my own self, I mean it. The problem I see with some website copy is that very NICE well-meaning business owners can accidentally sound like je…
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Developing Frameworks for Your Thought Leadership
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Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks. Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and co…
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Ep 178 // 5 Things I Look For When Evaluating a Client’s Website- as a Professional Copywriter & SEO
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Listen, when I get to hop on a new client’s website and do a quick website audit, I LOVEE it. Why? Well, primarily because I want to help people, but also, I’ve learned to quickly identify a few make-it-or-break-it factors to great website copy and SEO. If you’ve ever wondered what a professional copywriter and SEO would look at and analyze on your…
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Ep 177 // 5 Can’t Miss Website Copy Elements to Unlock More Sales & SEO Success
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Write better website copy, have a more consistent brand voice, increase sales, and have better SEO, all with these 5 tips. I LOVE doing website copy for clients- for SO many reasons. Partly cuz I’m a wordsmith by nature- but also because sometimes people just don’t know how amazing they are/ haven’t been able to communicate it via words clearly, an…
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Writing a Book to Share Thought Leadership with Jodi Brandon
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Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print. Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the a…
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EP 176 // Not Enough Time to Blog? 2 Hrs or Less for a High Quality Kick Butt Blog
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If you’ve been around here for more than 2.5 seconds, then you KNOW that I am a fan of doing things efficiently AND well. Like my Papa always said, “Anything worth doing is worth doing right,” BUT that doesn’t mean you have to let perfectionism creep in. What I want you to get out of this episode is this: It IS possible to create a HIGH high-qualit…
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Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey
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We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time. And one way to do that: to practice your thought leadership and strengthen it is to o…
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