The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Erin Ollila द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Erin Ollila या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
समान Talk Copy to Me | Content + Copywriting Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Influence Factor by The Influencer Marketing Factory
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The Influence Factor by The Influencer Marketing Factory
The Influencer Marketing Factory
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Talk Copy to Me | Content + Copywriting Podcast
सभी (नहीं) चलाए गए चिह्नित करें ...
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Erin Ollila द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Erin Ollila या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.
With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.
This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success.
You'll learn how to:
- Create website copy that turns visitors into clients
- Master SEO basics that get your business found online
- Build email marketing campaigns that nurture real relationships
- Develop a content strategy that scales with your business
- Transform customer testimonials into powerful marketing tools
- Navigate the evolving landscape of search and story-based marketing
No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience.
Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly.
Learn more and access show notes at erinollila.com/podcast
159 एपिसोडस
साझा करें
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 3242673
Erin Ollila द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Erin Ollila या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.
With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.
This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success.
You'll learn how to:
- Create website copy that turns visitors into clients
- Master SEO basics that get your business found online
- Build email marketing campaigns that nurture real relationships
- Develop a content strategy that scales with your business
- Transform customer testimonials into powerful marketing tools
- Navigate the evolving landscape of search and story-based marketing
No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience.
Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly.
Learn more and access show notes at erinollila.com/podcast
159 एपिसोडस
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Talk Copy to Me | Content + Copywriting Podcast
1 5 Experts on the Website Mistakes Driving Clients Away 25:03
25:03 
बाद में चलाएं 
बाद में चलाएं 
सूचियाँ 
पसंद 
पसंद25:03
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदAre you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? In this episode, four guests join me to reveal the common website mistakes that are actively costing you business. From confusing navigation to poor calls-to-action, these seemingly small issues create major barriers between you and potential clients who are ready to work with you. You'll discover practical fixes for navigation nightmares, content confusion, and conversion killers. Whether you're a solopreneur with a DIY site or a growing business ready for a strategic overhaul, you'll walk away with actionable steps to transform your website from a pretty brochure into a client-generating machine. __________________________________________ EPISODE 156. Read the show notes and view the full transcript here: ______________________________________________ Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/ Book a Done-For-You Website Audit : https://erinollila.com/website-audit/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 Your Website Is Working Against You: Here's How 29:01
29:01 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद29:01
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदCould your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. These aren't just annoyances—they're warning signs. In this episode of Talk Copy to Me , I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it. Ready to future proof your site? Then let's start talking copy. __________________________________________ EPISODE 155. Read the show notes and view the full transcript here : https://erinollila.com/your-website-is-working-against-you/ ______________________________________________ Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/ Book a Done-For-You Website Audit : https://erinollila.com/website-audit/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 5 Essential Strategy Questions I Ask of All My Clients 25:39
25:39 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद25:39
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदTired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth. __________________________________________ EPISODE 154. Read the show notes and view the full transcript here : https://erinollila.com/five-strategy-questions-episode/ ______________________________________________ Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n to get started right away • Visit Erin's website to learn more about her business, services, and products Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time. __________________________________________ EPISODE 153. Read the show notes and view the full transcript here : https://erinollila.com/what-happens-in-a-strategy-session/ ______________________________________________ Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n right away • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 Three Ways to Get Strategic in Your Business 18:50
18:50 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद18:50
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदEver notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now. __________________________________________ EPISODE 152. Read the show notes and view the full transcript here : https://erinollila.com/strategic-marketing-strategy-for-your-business/ ______________________________________________ Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n right away • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 The Audit Advantage: Why Review Comes Before Marketing Strategy 22:56
22:56 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद22:56
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदThink you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create. __________________________________________ EPISODE 151. Read the show notes and view the full transcript here : https://erinollila.com/marketing-audits-website-audits-before-strategy/ ______________________________________________ Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n right away • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 Why Strategy Needs to Come Before Copy, Content, SEO, and Conversions 23:12
23:12 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद23:12
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदTired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work. __________________________________________ EPISODE 150. Read the show notes and view the full transcript here: ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n right away • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 2025 Business Goals: Systems, Strategy, and Sustainable Growth 25:59
25:59 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद25:59
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदFollowing yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects. This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. Whether you're planning your own content strategy, trying to increase revenue without burning out, or looking to build better business systems, you'll walk away with practical strategies you can implement in your own business planning. __________________________________________ EPISODE 149. Read the show notes and view the full transcript here : https://erinollila.com/2025-business-goals-systems-strategy-and-sustainable-growth/ ______________________________________________ 🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳 If you haven't listened in to the first three episodes, be sure to check it out after you listen in to this episode. On episodes 146 and 147, guest experts joined me on the show to talk about what marketing trends need to stay in 2024, as well as share their marketing predictions for 2025. Episode 148 was an honest reflection back on my year in business in 2024. And today, I'll continue the conversation with my goals for 2025. Moving forward, Talk Copy to me will go back to weekly episodes on Tuesdays. See you next week, we're we'll keep talking copy. Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 What Actually Happened in My Business in 2024 35:00
35:00 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद35:00
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदYour social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all). You'll learn practical lessons about adjusting to major life transitions while running a business, the real impact of focusing on SEO content, and why sometimes a "maintaining" year is exactly what you need. Plus, I'm breaking down my exact year-end review process so you can apply it to your own business reflection. __________________________________________ EPISODE 148. Read the show notes and view the full transcript here : https://erinollila.com/what-actually-happened-in-my-business-in-2024/ ______________________________________________ 🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳 If you haven't listened in to the first two episodes, be sure to check it out after you listen in to this episode. Guest experts joined me on the show to talk about what marketing trends need to stay in 2024, as well as share their marketing predictions for 2025. I'll be back tomorrow to continue this conversation (yay to more behind-the-scenes content!) Make sure to tune in if you want to hear me break down my goals for 2025. Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 Marketing Predictions for 2025: 8 Experts Share What's Next 24:07
24:07 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद24:07
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदPicture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how. That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you. You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refining your brand voice or rethinking your sales approach, these predictions will help you navigate marketing in 2025 with confidence. __________________________________________ EPISODE 147. Read the show notes and view the full transcript here : https://erinollila.com/2025-marketing-predictions-from-experts/ ______________________________________________ 🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳 If you haven't listened in to yesterday's episode about what marketing trends need to stay in 2024, be sure to check it out after you listen in to this episode. I'll be back on tomorrow and Friday with behind-the-scenes content. You can listen in on my 2024 year in review, as well as hear me break down my goals for 2025. Thank you to the guest experts who contributed to this episode: Courtney Fanning Ami Williamson Hannah Plourde Stacy Braga Becca Tracey Breanna Owen Samantha Burmeister Andrea Shah Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 Breaking Up with Bad Marketing: 7 Tactics to Leave in 2024 27:25
27:25 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद27:25
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदAre your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore. Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authentic connections with your audience, communicate your value clearly, and adapt your marketing strategy for success in 2025. __________________________________________ EPISODE 146. Read the show notes and view the full transcript here : https://erinollila.com/marketing-trends-to-stay-in-the-past/ ______________________________________________ 🥳 To celebrate the launch of the fourth season of Talk Copy to Me, we're doing FOUR short episodes this week 🥳 Join me, some of the guest experts from this episode, and some new voices back tomorrow to talk about marketing predictions for 2025. I'll be back on Thursday and Friday with behind-the-scenes content. You can listen in on my 2024 year in review, as well as hear me break down my goals for 2025. Thank you to the guest experts who contributed to this episode: Ami Williamson Hannah Plourde Becca Tracey Breanna Owen Samantha Burmeister Andrea Shah Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal 23:56
23:56 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद23:56
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true? In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to please everyone. You'll learn how to identify your unique angle, craft messaging that attracts perfect-fit clients, and build a business that's sustainable without trying to appeal to people who were never even your. buyers in the first place. __________________________________________ EPISODE 145. Read the show notes and view the full transcript here : https://erinollila.com/defy-popular-marketing-be-authentic-specific/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 Is a Holiday Marketing Campaign Right for Your Business? 24:24
24:24 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद24:24
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदDrowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost). This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart decisions, not just follow the crowd. You'll learn how to evaluate if holiday marketing makes sense for your business and discover strategic alternatives that might work better for you. __________________________________________ EPISODE 144. Read the show notes and view the full transcript here : https://erinollila.com/holiday-marketing-for-small-businesses-episode/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 How to Use a Brand Messaging Guide (So It Doesn't Collect Dust) 18:34
18:34 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद18:34
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदIs your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either. In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical system for putting your guide to work across every platform (without driving yourself nuts trying to do it all). ___________________________________________ EPISODE 143. Read the show notes and view the full transcript here : https://erinollila.com/how-to-use-a-brand-messaging-guide-episode/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts • Visit Erin's website to learn more about her business, services, and products • Come chat with Erin on Threads , Instagram , or LinkedIn Want to keep talking copy? Send me a text message!…
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Talk Copy to Me | Content + Copywriting Podcast
1 What is an Editorial Style Guide? (And Why You Need One) 22:05
22:05 बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंद22:05
बाद में चलाएं बाद में चलाएं सूचियाँ पसंद पसंदEver scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day. If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice. Discover the essential components of an effective style guide, from voice and tone to content rules. Learn how to adapt your message across different platforms while maintaining your brand personality, plus get practical examples of style guides in action for different types of businesses. ___________________________________________ EPISODE 142. Read the show notes and view the full transcript here : https://erinollila.com/what-is-an-editorial-style-guide-episode/ ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts Want to keep talking copy? Send me a text message!…
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।
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The Influence Factor by The Influencer Marketing Factory
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Player FM - पॉडकास्ट ऐप
Player FM ऐप के साथ ऑफ़लाइन जाएं!
Player FM ऐप के साथ ऑफ़लाइन जाएं!
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