सर्वश्रेष्ठ Customer Growth पॉडकास्टस (2024)

1
Here is How to Get Your Organization to Be More Customer-Centric 33:08

6d ago33:08

33:08

We are frustrated. Despite years of effort across industries, customer satisfaction has only seen marginal improvement since the 1990s. By marginal improvement, we mean it went up four points. That’s right, four. This stagnation suggests a need for deeper cultural and operational changes to prioritize customer experiences truly. Our discussion in t…

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Ep. 241: Abhii Parakh & Mike Estep | Flawless Over Flashy: Prudential's Unconventional Path to Customer Experience Leadership 38:49

8d ago38:49

38:49

Episode 241: When is mastering the basics a differentiator? In an industry where complexity is the norm, Prudential Group Insurance has made a counterintuitive strategic choice. While many companies chase innovation through digital transformation and enhanced features, Prudential has discovered that operational excellence—the "absence of noise"—can…

1
Google Ads Mastery: Transform Your Campaigns with Dan Wood from Break Digital 24:38

9d ago24:38

24:38

In this episode, Dan Wood, the founder of Break Digital, shares his expertise in Google Ads. He explores effective strategies for optimizing Google Ads campaigns, offering valuable insights on common pitfalls and best practices. You’ll gain practical tips for setting up conversion tracking, choosing the right keywords, targeting your audience, and …

1
How to Avoid Conflict Between Your Customer Segments to Gain Growth 41:00

13d ago41:00

41:00

Growth is essential for businesses. However, new customers with varying needs, preferences, and identities often accompany growth. Worse, these new customers can annoy or alienate your current customers. So, how do you grow without making your current business blow? Today, we explore the central challenge of growth: expanding your customer base wit…

1
Chase Johnson on the Power of Video Content in Growing Your Brand 29:57

16d ago29:57

29:57

In this episode, Chase Johnson, the founder of Bloom Creativ, shares his expertise in video production. He explores the key differences between professional and DIY video content, offering valuable insights on the pros and cons of each. You’ll gain practical tips for creating captivating videos, crafting compelling stories, selecting the right tale…

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When Is The Right Time To Implement A Customer Loyalty Scheme? 35:55

21d ago35:55

35:55

Deborah has a pickle. She is considering implementing a Loyalty Scheme but isn't sure when and how to do so. She thought we could help. We can help. The first question, then, is easy. Now. These things work. They don't create real loyalty, but they get people to keep buying from you, giving you more chances to earn loyalty. It's the second question…

1
From Concept to Coverage: Mickie Kennedy’s Guide to Effective Press Releases 32:47

25d ago32:47

32:47

Join us for an enlightening session with Mickie Kennedy, President and Founder of eReleases. In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your bran…

1
Why Do Customers Tell Me One Thing But Give Me Feedback That Is Different? 25:48

28d ago25:48

25:48

Why do customers tell you everything is fine when you ask them face-to-face but then give you a less-than-optimal rating later in a survey? Is everyone duplicitous, or are customers stricken with experience amnesia as soon as they make it to the car park? It turns out that it is neither a character flaw nor a medical condition that causes it. We ex…

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Why Government Regulation of Some Aspects of a Customer’s Experience is a Good Thing 28:08

1M ago28:08

28:08

Let's talk about government and Customer Experience. It might surprise you that government and Customer Experience have a tighter relationship than you think. Many organizations, particularly in the private sector, recognize the importance of providing great experiences to keep customers satisfied and loyal. But should governments do the same for t…

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Pivoting Your Ecommerce Business with Jon Mason, founder of SwingJuice 22:38

1M ago22:38

22:38

Join us today for an exclusive interview with Jon Mason, the Creative Director and Founder of SwingJuice. In this insightful conversation, Jon shares his remarkable journey from running an energy drink business that reached 300 stores to launching a thriving golf apparel brand. Discover the pivotal moments that inspired his transition, how he smoot…

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Are We Reaching a Turning Point in the AI Hype Cycle? 26:50

1M ago26:50

26:50

Taking unproven routes can lead to exciting new possibilities. However, it could also lead to potential failure. That's what makes life interesting, isn't it? Optimistic thinking has led to groundbreaking achievements, like the moon landing in the 1960s. However, it's important to strike a balance between hope and realism. In today's episode, we ex…

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How Acting on Case Studies Can Irrevocably Damage Your Career 27:36

2M ago27:36

27:36

Over the course of three years, Maersk Line improved its Net Promoter Score (NPS) by an impressive 40 points, resulting in a 10% increase in shipping volumes. Even more remarkable, this growth occurred during a global shipping decline. But can other companies replicate Maersk’s success? Or are case studies like this more cautionary tales than roadm…

1
SEO Shorts: Customer Acquisition Content 18:54

2M ago18:54

18:54

Today, we're taking a break from interviewing other experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We often see brands wasting money creating content that doesn't align with their business goals. With this episode, we're discussing the only three types of content that busin…

1
The Three Most Exciting Pieces of Research That No One Knows About! 34:53

2M ago34:53

34:53

If there is one thing that academics know how to do, it’s publish new research. It seems that umpteen studies are published every hour. It can be overwhelming to keep up with it all. So, we undertook it to help you with this week’s episode. We explore three fascinating studies in the realm of consumer behavior with insights from Dr. Morgan Ward, a …

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Ep. 240: Caroline Lombardi | The Evolution of the Chief Customer Officer: From Scorekeeper to CEO Successor 24:35

2M ago24:35

24:35

Episode 240: How has the Chief Customer Officer (CCO) role evolved over time? Traditionally focused on tracking metrics, CCOs now play a proactive and forward-facing role in driving business innovation. In this episode, Caroline Lombardi, Global Head of the Hospitality & Leisure Practice at Egon Zehnder, explores the CCO role’s dramatic evolution. …

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ICPs and Go-to-Market Strategies with Melissa Hollis of Taylor Street Collective 33:13

2M ago33:13

33:13

Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective. Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams. She discusses the fundamentals of persona development, the importance of knowing your…

1
The Powerful Influence Superstition Plays in Customer Decision-Making 26:47

2M ago26:47

26:47

Colin doesn’t sit in aisle 13 when he flies on an airline. It’s silly but true. He also fancies his red knickers on days when he is speaking in front of large crowds. While this errs on the side of too much information, it also foretells the topic of this week’s episode: superstitions and how they influence our decisions as customers and otherwise.…

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My House Was Recently Flooded! This Taught Me How to Treat Customers in Distress 35:47

2M ago35:47

35:47

Hurricane Debbie dumped 17 inches of water in Colin's home. It was a traumatic experience, from wading through the murky water to the neighbor’s house—hoping not to encounter the alligators that usually hang out nearby—to watching a team of 12 recovery professionals sweeping through and gutting what remained inside after the water subsided. The exp…

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Ep. 239: Dan McCarthy | Food for Thought: How External Data Analysis Can Unlock Competitive Insights 29:17

2M ago29:17

29:17

Episode 239: What hidden insights can customer behavior data analysis reveal about how successful one food delivery app may be over another? Discover how analysis of externally sourced customer behavior data can fuel dramatic improvements in revenue forecasts and strategic decisions. See how competitor data analysis can help identify strengths and …

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Building + Elevating Your Brand Identity with Jordan Obinger, Creative Director at Edition Studios 35:12

2M ago35:12

35:12

Join us today for an interview with Jordan Obinger, Creative Director and Founder at Edition Studios. Jordan delves into the critical aspects of building and elevating brand identity for businesses. He discusses the fundamentals of brand creation, the importance of visual identity, and effective ways to differentiate your brand in competitive marke…

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Discover The Secret of How to Gain Actionable Customer Insights 34:22

3M ago34:22

34:22

Customer feedback is critical to managing and improving your customer experience but it isn’t easy to get. Worse, it isn’t always useful and enlightening on what you are doing well, or perhaps more importantly, not so well. In this episode, we tackle a common problem many businesses face: how to get more actionable customer feedback. Our guest, Tim…

1
Great Tips on How to Run a Successful Workshop and Motivate Your Audience 34:18

3M ago34:18

34:18

One of the benefits of being in business and academia for years is that we have a lot of experience running workshops. This episode is a brain dump of all the stuff you won’t learn in a book but is critical to the successful outcome of your program. The first and perhaps most critical step is breaking the ice. By setting a relaxed and open tone, yo…

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Elevating Customer Service for Ecommerce: A Deep Dive with Alex Holmes from Influx 21:38

3M ago21:38

21:38

Join us today for an interview with Alex Holmes, Chief Growth Officer at Influx. Alex delves into the critical aspects of building and scaling a customer experience (CX) strategy for ecommerce businesses. He discusses the importance of early CX planning, essential metrics for measuring success, and the role of both AI tools and human management in …

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Managing Rising Customer Expectations With Limited Resources 27:45

3M ago27:45

27:45

Claire Dunwood has a pickle. She wants to know how to manage rising customer expectations with fewer resources than she used to have. This episode seeks to help her—and you—do exactly that. It’s pretty common to hear problems like this today. Responding to rising expectations is easy when there is no limit to the resources you can throw at it. Doin…

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How Ecommerce Brands Can Scale Through Limited Release Product Launches with Audrey Fairbrother, Content Marketing Manager at EQL 28:05

3M ago28:05

28:05

In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches. Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands. Connect with Audrey Fairbrother on …

1
Personalization with Graham Hill 39:28

3M ago39:28

39:28

Personalization is a developing area in Customer Experiences. With AI driving what could be possible, many of you might be wondering how you can best leverage its capability in yours. To that end, we invited our special guest, Graham Hill, Ph.D., to explore the rapidly evolving field of Personalization in Customer Experiences. With decades of exper…

1
Why People Make So Many Crazy Excuses and What This Means for You 28:27

3M ago28:27

28:27

Fair Warning: this episode regarding excuses was prompted by recent experiences with tradespeople during Colin’s kitchen renovation. No one likes excuses, least of all your customers. Lately, Colin has been hearing many amazing excuses about why something can or cannot be done in his kitchen project. It got him thinking about excuses and why people…

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How to Launch an Influencer Marketing Program from Scratch with Yash Chavan, Founder of SARAL 40:50

4M ago40:50

40:50

In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether…

1
Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics 33:17

4M ago33:17

33:17

In this episode, we tackle a thought-provoking question from one of our listeners: Is it ethical to use urgency as a marketing tactic? This question sparked a deep conversation about the ethics of digital marketing, particularly the use of scarcity to drive sales. We feature insights from Daniel Bisett, partner and CXO at WeRock DM, and Marketing P…

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Ep. 238: Brian Higgins | Building AI Trust: Verizon’s Bold Bet on Deliberate Progress 42:29

4M ago42:29

42:29

Episode 238: In what appears to be a paradox, Verizon is accelerating its responsible AI journey through a measured, deliberate approach—ensuring its technology is primed to enhance customer experiences when they matter most. Verizon isn’t rushing to put AI in front of customers. Instead, they’re deliberately building trust, refining data quality, …

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Is Empathy Over-Hyped? What is Its Role? Why Bother? 31:02

4M ago31:02

31:02

In this episode, we dive deep into the concept of empathy and its significance in Customer Experience Management. We challenge common perceptions of empathy, explore its connection to emotional intelligence, and examine how both concepts can enhance your experience management efforts. We begin with a discussion on the importance of Emotional Intell…

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From Startup to Success: Jim Simon on the Evolution of JiMMYBAR! 20:22

4M ago20:22

20:22

Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry. Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating suppl…

1
Rules To Help You Decide When To Fire Your Customers To Increase Profit 31:55

4M ago31:55

31:55

In this episode, we challenge the conventional wisdom of customer-centricity and discuss why firing a customer is sometimes necessary. While it may seem counterintuitive, knowing when to let go of a customer can benefit your business in the long run. We outline five critical rules to help you determine when it's time to part ways with a customer: R…

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The Podcast on How to Start a Podcast with Miklós Kovács, founder + CEO of Gracing Media 44:40

4M ago44:40

44:40

Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast. Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right…

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How Do We Marry AI And The Human Interaction To Create A Great Experience? 32:26

4M ago32:26

32:26

In this episode, we explore the role of AI in customer experiences and whether it will replace human interaction. Ali Cudby, CEO of Alignment Growth Strategies, shares insights on leveraging AI to build customer relationships effectively. We discuss practical AI tools that enhance customer experiences and streamline efficiency. There are a couple o…

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Ep. 237: Murli Buluswar | From Analytics to Outcomes: Creating Data-Driven Insights at Citi 49:29

4M ago49:29

49:29

How does democratizing intelligence enhance productivity and drive smarter decision-making? Murli Buluswar, Citigroup’s Head of Analytics for the US Personal Bank, joins host Rob Markey to explore Citi’s strategies for democratizing intelligence. Murli emphasizes building a conversational intelligence platform that enables proactive and reactive in…

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Friction in Customer Experience is Not Always a Bad Thing; Here's Why 35:46

5M ago35:46

35:46

Friction occurs when a customer has to work or think hard during an experience. Many times, friction is accidental or the result of organizational apathy. In these instances, friction is a bad thing. Friction is rarely a good thing in a Customer Experience. However, there are times when it can be beneficial. For example, when your bank uses two-fac…

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Better Product Development Through Live Shopping with Marcy McKenna, Founder of Live Shopping Academy 40:55

5M ago40:55

40:55

Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy. Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial jour…

1
Why Trades People Have Such A Poor Reputation And What To Do About It 25:31

5M ago25:31

25:31

Colin has a bone to pick. No, it's not with cable providers this time. It's with the tradespeople involved in his latest home reno project. They are living up to the poor reputation that precedes them, and he has a list of complaints. Key problems included inaccurate pricing, disdain for previous workers' efforts, lack of collaboration, excessive u…

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Unleash the Amazing Power of Mental Models to Decode Customer Behavior | Master Class Part 8: Unlocking the Psychology of Customer Experience 32:02

5M ago32:02

32:02

Did you ever have an imaginary friend? If so, you already have a leg up on this week’s episode. Chances are you created a mental model of your imaginary friend and could predict with 100 percent accuracy how they might react to a given situation. A mental model is a detailed creation of an imaginary customer that helps you determine how a real-life…

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How Emerging Brands Can Grow Through Influencer Marketing with Amber Caro, Founder of Marketbite 24:48

5M ago24:48

24:48

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify. To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/. For more i…

1
How to Boost Productivity and Morale by Eliminating Workplace Friction 35:46

5M ago35:46

35:46

You know that friction in a Customer Experience is a problem that needs fixing. However, do you have that same perception of workplace friction? If you feel the friction at work, you probably do. But if you don't, you likely think little of it, if at all. Doing work for money requires a certain amount of friction, right? However, if the friction im…

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How to Invest in New Technology for Your Ecommerce Business with Lauren Linzer and Dusty Fields from Tonic 31:15

5M ago31:15

31:15

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications. Get in touch wit…

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How to Understand Your Customers Hidden Motivations to Gain ROI Sub Title: Master Class Part 7: Unlocking the Psychology of Customer Experience 28:38

6M ago28:38

28:38

Customers can tell you why they do something, But they might be wrong. It's not that customers are stupid. No, it is quite the contrary. Customers' thinking and decision-making are complicated; multiple things happen simultaneously. Sometimes, the reason customers do things is hidden, even from the customers themselves. In our penultimate mastercla…

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Ep. 236: David Tudehope & Joseph Michelli | “Zig When They Zag”: Macquarie's Customer-Centric Revolution 37:17

6M ago37:17

37:17

Episode 236: When telecom rivals offered lower rates and bigger networks, Macquarie bet big on customer loyalty—and won. David Tudehope, Macquarie Technology Group’s CEO, joins Rob Markey to discuss Macquarie’s competitive differentiator: a bold, customer-centric approach. David co-founded Macquarie to prioritize exceptional customer experience ove…

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