The UN-Market Your Business podcast gives you tested, effective, tried-and-true marketing strategies that really work to help you convert marketing into money. Get ready to discover marketing strategies that are true to who you are and how you want to present your business to the world.
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Want to Learn How to Market Your Business and Make More Money? Listen to each episode!
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1000 Ways to Market Your Business by Pushing the Envelope is a marketing communication podcast that will help businesses grow. Hosted by Samantha Scott, APR, President and Owner of Pushing the Envelope, a Fort Myers, Florida-based marketing and public relations agency, 1000 Ways to Market Your Business dives deep into how businesses can succeed using marketing. Find out more at getpushing.com.
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
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Step into the dynamic world of the wedding industry with Wedding Empires, your indispensable podcast companion crafted exclusively for ambitious wedding professionals eager to elevate their businesses to unprecedented heights. Led by Jac Bowie, the forward-thinking CEO of The Wedding Academy, and Ben Connolly, a distinguished award-winning wedding photographer and esteemed educator, this podcast is your gateway to a wealth of invaluable insights, expert interviews, and actionable strategies ...
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This podcast series records the 3rd annual Begbroke Transfer conference 'Building a Business: Moving Your Product to the Market' at Begbroke Science Park, University of Oxford. Begbroke Science Park is home to a broad range of activities within three inter-related themes: Applied and basic science research; High tech spin-off and start-up companies; Knowledge transfer activities. This series of seminars is held to encourage and support young science based high tech companies from their decis ...
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E|171 Become a Best-Selling Author in 30 Days
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46:09In this episode of the UN-MARKET Your Business podcast, host Carol Dunlop shares her proven framework for becoming a bestselling author in just 30 days. As a 10-time Amazon bestselling author who has helped nearly 100 entrepreneurs achieve bestseller status, Carol breaks down the essential research and preparation steps needed before writing your b…
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Beyond the Sale: 3 Tips to Create an Unforgettable Customer Journey
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38:23Oftentimes, in the marketing process, horse business owners will jump right to the sale. From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying? That’s what marketing is, right? Getting sales? Yes, and so much more. The purchase is just one piece of the larger puzzle…
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BONUS The Must-Attend Event for Wedding Pros: Inside the Wedding Business CEO Summit with Heidi Thompson
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15:35Ask Jac & Ben A Question! Unlock the secrets to a thriving wedding business and a balanced life as we welcome Heidi Thompson, the bestselling author behind "Clone Your Best Clients" and the mastermind of Evolve Your Wedding Business. Discover how the upcoming Wedding Business CEO Summit on the 17th February can transform your work weeks from exhaus…
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E|170 Lessons Learned from Building a Successful Online Community
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1:20:57In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Josh Hall, founder of Web Designer Pro community, about his journey building a successful online membership platform. Discover proven strategies for creating engaged communities, effective member communication, and sustainable growth. For more information and to get …
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Pro Tips for Growing Your Horse Business on YouTube with Ryan Rose
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59:25Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world. But, where do you start? This podcast episode! With more than 200,000 YouTube subscribers at the time of this …
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Chaos, Comedy, and Married At First Sight MAFS Australia
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17:49Ask Jac & Ben A Question! How does a spontaneous trip to Japan end up with an unexpected twist, and what does it have to do with our voice struggles? Join us on this quirky adventure as we come back from a whirlwind trip filled with unexpected turns, including a hospital visit that put our vocal cords to the test. As we gear up for upcoming travels…
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Growing Your Wedding Business on a Shoestring Budget with Jessica Bishop
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18:58Ask Jac & Ben A Question! Join us as we sit down with Jessica Bishop, the inspiring founder of the Budget Savvy Bride, who transformed her personal wedding planning blog into a go-to destination for budget-conscious couples. Discover Jessica’s journey and her innovative strategies to grow a brand from scratch without spending a fortune. Learn from …
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In this episode of the Un-Market Your Business podcast, host Carol J. Dunlop reveals the powerful strategy of using virtual summits to help entrepreneurs make money, attract clients, build their email list, and establish authority in their niche. Drawing from her extensive experience of creating 15 summits, Carol breaks down exactly how you can lev…
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Struggling with Email Marketing? 5 Tips to Boost Results for Your Equestrian Business
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28:21If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on. The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you …
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Collaboration Over Competition: Building Strong Vendor Relationships with Dimitris Pavlidis
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23:17Ask Jac & Ben A Question! Discover the captivating world of wedding cinematography with Dimitris Tavlidis, a celebrated filmmaker from Greece with a portfolio boasting over 400 destination weddings. Dimitris shares his incredible journey from filming a bride's preparation to becoming a sought-after expert in the wedding industry. Learn the art of c…
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From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion
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1:18:51Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered. In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales an…
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The Art of Wedding PR: How to Get Your Work Published with Meghan Ely
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40:06Ask Jac & Ben A Question! In this exciting episode of Wedding Empires, we’re joined by the incredible Meghan Ely, owner of OFD Consulting and one of the most influential voices in the wedding industry. Meghan combines her in-the-trenches event experience with her PR expertise to help wedding professionals get the recognition they deserve. With acco…
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JB: We want your questions and I Do Disasters!
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3:47Ask Jac & Ben A Question! What could possibly go wrong at a wedding? Uncover the hilarious and sometimes cringe-worthy world of wedding mishaps with our new podcast segment, "I Do Disasters." Join us as we dive into real-life stories of matrimonial mayhem, where everything that could go wrong did, and find out how these golden lessons can save your…
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E|168 How to Create a Powerful Brand That Builds Your Business
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57:59In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews branding expert Alexia Clements, founder of Visual Vibe Design Co. Discover how to develop a strategic brand that goes beyond just logos and colors to create genuine connections with your ideal clients. Learn actionable tips for identifying your target audience …
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Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins
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23:16“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game. If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps…
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GoHighLevel: Revolutionizing Wedding Businesses with Kyle Meloche
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1:06:24Ask Jac & Ben A Question! Prepare to be intrigued as we welcome Kyle, the mastermind behind Social Geeks, to unveil the transformative potential of Go High Level (GHL). This episode is a treasure trove for digital marketers and creative professionals, offering a glimpse into a platform that promises to revolutionize business operations. If you've b…
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How to Build an Equine Business With Purpose with Traci Brooks
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58:06How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow? You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the o…
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E|167 Dominate Your Niche with the B.E.S.T. Content Marketing System
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1:03:15In this episode of the UN-MARKET Your Business podcast, host Carol Dunlop interviews her "biz bestie" Naty Mullings, CEO of Naty Mullings Marketing Agency, about effective content marketing strategies. Discover Naty's proven BEST system for creating content that attracts ideal clients and drives consistent traffic to your website. Key Topics Covere…
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E|166 The Unpredictability of Entrepreneurship
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1:01:52In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews UK-based designer Sean Lane about conscious entrepreneurship. From technical difficulties to health setbacks, they explore how business owners can build resilience and adapt when life throws curveballs their way. Get more info and access all links mentioned in t…
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Ariat Case Study: 4 Eye-opening Keys To Long-term Success
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29:03How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing. Instead, learn about the strategies and principles that made them successful. How’d they get there? What coul…
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E|165 Turn Podcasting Pitfalls into Biz Success
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31:26In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop shares her extensive experience creating 11 successful podcasts and reveals the key strategies for turning your podcast into a profitable business venture. Drawing from her journey since 2009, Carol provides actionable insights on how to avoid common pitfalls and transform…
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E|164 Functional Medicine for Entrepreneurs
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42:08In this episode of the UN-MARKET Your Business podcast, we dive deep into functional medicine and holistic healthcare with Dr. Julie Hafner, a functional medicine practitioner and founder of Doc Stress Busters. Discover how to take control of your health through understanding functional medicine, making informed healthcare decisions, and implementi…
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Supercharge Your Year-End Review with These 3 Key Components
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32:01Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make? Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan. Grab your notebook …
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E|163 Take Your Business Global
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1:13:17In this special panel episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop brings together successful entrepreneurs who are running their U.S.-based businesses while living abroad. From Mexico to Germany to Namibia, these business owners share their authentic experiences, challenges, and triumphs of maintaining thriving businesses f…
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How to Build Demand for Your Horse Business with Megan Harris
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58:15Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd). With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry…
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Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts)
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30:47Are you getting new leads, clients, and customers for your horse business from your time on social media? If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Sto…
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E|162 Cracking the Code to Close High-Ticket Sales with Althea-McIntyre
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1:13:02In this episode I'm interviewing sales expert Althea McIntyre about strategies for successfully selling high-ticket offers. Althea shares valuable insights on building sales confidence, overcoming mindset blocks, and closing high-value clients. Key Topics Covered: Common mistakes female entrepreneurs make with high-ticket sales How to shift from fo…
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A Message of Gratitude and Business Growth In this special Thanksgiving episode, Carol J. Dunlop shares a heartfelt message about gratitude, personal growth, and building an international business. Speaking from Playa del Carmen, Mexico, where she now lives, Carol reflects on the importance of being grateful while continuing to pursue growth and ex…
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How to Savor the Holidays & Still Show Up on Social Media
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10:50Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with…
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E160 UN-Time Management: Lissa Figgins
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53:31In this episode, Lissa Figgins, a time management strategist for busy Christian women business owners, discusses how to view time as a gift rather than something to be managed. She also emphasizes how this perspective shift can lead to better business outcomes and work-life balance. Key Takeaways Time is a gift from God with a purpose Choose faith …
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How to Build Your Email List with Qualified Leads
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26:42Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, rig…
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How Much Should You Niche Down in Your Equestrian Marketing?
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31:16You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re gett…
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E|159 Meet the Women of Color Web Designers
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1:06:45In this special episode of the UN-MARKET Your Business podcast, speccial guest host Nadine Mullings interviews four successful women of color web designers about their entrepreneurial journeys, business strategies, and tips for creating impactful online presences. Learn how these industry leaders have built thriving web design businesses while serv…
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Why Collaboration Over Competition Always Wins With Jamie Samples
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42:40On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m talking about relationships with your fellow business owners. If you view everyone as your competition then you’re short-…
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I'm back! After taking time to revamp and reorganize, I'mexcited to relaunch the UN-MARKET Your Business podcast with powerful new content and proven strategies. In this comeback episode, I share how I've grown from a 3-time to 10-time bestselling author, helped over 70 authors achievebestseller status, and successfully took my business global by m…
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4 Things You Need to Attract the Right People to Your Equine Business
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25:57As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat. If you jump to advertising or creating and selling programs before you get the foundation in place, the…
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Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson
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44:40If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business. That’s why I invited Mega…
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Finding Calm in Chaos: Mindful Practices for Wedding Professionals
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38:13Ask Jac & Ben A Question! After leaving behind the badge and the pressures of police work, Hayley Robinson found solace in yoga, transforming her career into one of healing and stress management. Join us as Hayley shares her compelling story and expertise, revealing how yoga became her sanctuary and solution for dealing with stress, especially for …
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From behind the lens to going viral on TikTok: Angela Brushe's Story
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38:24Ask Jac & Ben A Question! Join us for a lively start to Season 3 of Wedding Empires, where we sit down with the talented Angela Brushe, a photographer whose journey from Adelaide to the Sunshine Coast is as captivating as it is humorous. Angela shares her childhood fascination with photography, sparked by a simple camera gift, and her unexpected de…
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BONUS Q&A: Everything You Need to Know About 1:1 Coaching
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19:31Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space. Take the Reins 1:1 Coaching Program → Stormlily.com/…
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Why Your Horse Business Isn't Where You Want It to Be
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28:37Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…
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