Human talent is our strength. Strategists, consultants, designers, analysts, digital innovators — these are the people of Stamats. But more than anything, we’re a family. Data-driven strategy is in our DNA. It permeates the wide array of services and solutions we've provided our client partners for nearly 100 years. Let us show you what you can do. Curious to learn more higher ed marketing insights? Register for the Stamats 2020 conference now at go.stamats.com/higheredconf/. Support this po ...
…
continue reading
1
In 2020, Agency Success = Agency Collaboration
5:33
5:33
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
5:33
Some agencies say “NOPE!” when asked to collaborate with other vendors. But Stamats says "YES." Find out why in this week's podcast. Listen now. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support
…
continue reading
1
Working From Home Now? A Therapist’s Advice on Maintaining Healthy Family Relationships
22:19
22:19
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
22:19
Millions of workers have suddenly transitioned to working at home to wait out the coronavirus pandemic. Relationship therapist Megan Bearce, MA, shares tips for maintaining your family relationships when you’re all under stress and cooped up in the same house. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support…
…
continue reading
1
Will Your Institution Thrive in 2020 and Beyond?
6:39
6:39
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
6:39
Challenging in the higher ed landscape yield the opportunity to retool your school’s marketing vision for maximum effect. Is yours compelling enough to drive the results? In this #HigherEdVoices podcast, Bob Sevier, Senior Vice President, Strategy for Stamats, shares expert tips for developing a marketing vision based on your organization’s resourc…
…
continue reading
1
Inspired Collaboration: Three Agencies, One System
9:51
9:51
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
9:51
When more than one agency joins forces on a project, the outcome can be awful – or amazing. In this episode of the #HigherEdVoices podcast, I discuss with Mariah Obiedzinski, Sr. Director of Content Services, how The Thorburn Group collaborated with two other agencies to exceed our mutual client's expectations. Want to learn more? Attend my session…
…
continue reading
1
You CAN Do a Content Audit in House – Here's How!
17:07
17:07
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
17:07
Successful website revamps start with a content audit: What do we have? What do we need? What's good as-is? It's a big undertaking, but with the right resources and team members, you can conduct a content audit in house. In this #HigherEdVoices podcast, I visit with Joan Benson, our Associate Vice President, Digital & Creative Strategy, to discuss …
…
continue reading
1
Why 'Annual and Manual' Audience Data Won't Fly in Modern Publishing
11:02
11:02
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
11:02
Some tenants of publishing never change: Know your audience. Give them what they want. But successful publishing today requires more frequent review than the historical "annual and manual" qualification process. On this week's podcast, find out how Stamats is evolving with the audience-centric publishing and data revolution. Listen now. Get the lat…
…
continue reading
1
Discover Your Brand Story Through the 3 Es of Branding
8:56
8:56
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
8:56
A solid brand foundation is the core of your organization's success. Your brand is what drives prospective students to engage with email messaging, respond to a mailer, and ultimately apply to your institution. In this week's #HigherEdVoices podcast, Bill Thorburn, CEO and Executive Creative Officer with The Thorburn Group, Stamats’ brand engagemen…
…
continue reading
1
Dashboards + Workflows = Data-Driven Marketing Success
11:56
11:56
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
11:56
"Data-driven marketing" is more than a buzzword. It's an ongoing challenge for higher ed marketing teams – how can you more effectively gather data, and what do you do with it all once it's collected? In this week's #HigherEdVoices podcast, Dave Olsen, marketing technologist, shares how the University Relations - Digital Services unit at West Virgi…
…
continue reading
1
Agile Marketing Basics: Sprints, Roles, and More: A Stamats 2020 Sneak Peek
10:26
10:26
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
10:26
The marketing team at University of Wisconsin-Stout – inspired by the IT field – has adopted a workflow called Agile Marketing. This program makes the team's jobs easier while continually improving our outcomes. Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our Agile Marketing philosophy an…
…
continue reading
1
Why Demand Generation Works Wonders in Higher Ed Marketing: A Stamats2020 Sneak Peek
8:21
8:21
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
8:21
In this week's #HigherEdVoices podcast, Stamats Director of Content Mariah Obiedzinski and I discuss the most effective ways to market a new higher ed program. At the top of my list? You guessed it – Demand Generation, with email and social media as our primary distribution channels. Listen now. Want to learn more? Attend my Demand Generation sessi…
…
continue reading
1
6 Quick Tips to Doom Your Brand Transformation
13:53
13:53
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
13:53
Higher ed marketing teams face unique challenges when it comes to content: What words does the institution want to use? What words will prospective students understand? Who should be part of creating our messaging? Darren White, principal consultant at D. White and Company, discusses transformational vs. transactional content on the #HigherEdVoices…
…
continue reading
1
Higher Ed + Modern Publishing = One Stamats
11:30
11:30
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
11:30
Stamats has long been known for working with higher education clients on research, branding, and digital marketing initiatives. But we are also a leading B2B publisher, with 100 years of traditional marketing expertise and three digital and print publications: BUILDINGS, interiors+sources, and Meetings Today. On this week's podcast, find out how we…
…
continue reading
1
Flexible MBA + Digital Marketing: William and Mary's Data-Driven Approach
12:40
12:40
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
12:40
A major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms. When William and Mary College – Raymond A. Mason School of Business revitalized our Flexible MBA program, we knew we needed to think big (and…
…
continue reading
1
How to Get Your Optimal Academic Program Offerings
14:27
14:27
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
14:27
How is your academic program positioned in the marketplace? What enrollment potential does it have for the future? In this week's #HigherEdVoices podcast, Patrick Stark, Director of Consulting of Marketing Research, discusses how an academic program demand assessment can help you make revenue-impacting decisions about marketing your programs. Liste…
…
continue reading
1
Central College Puts Students First with Bold, Transparent Tuition Pricing
15:40
15:40
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
15:40
Central College, located in Pella, Iowa, will implement a novel tuition pricing standard in Fall 2020. Shedding discounts, their published tuition will be $18,600—far lower than their former listed price. Listen now. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support
…
continue reading
1
Using Tech to Personalize the Digital Journey for Students
16:01
16:01
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
16:01
Over the last 5-10 years, we've seen rapid change in enrollment practices shifting from traditionally introspective marketing to a more "what's in it for you" approach to reaching traditional prospective students. In this #HigherEdVoices podcast, John McLoughlin, Senior Director of Enrollment at Concordia College New York, discusses how marketers c…
…
continue reading
1
The Dangers of Data Silos and How to Overcome Them
11:23
11:23
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
11:23
Data is often stored in silos - aka different departments at companies. That can be a problem when you want to make sure your data is accurate across the organization and can create issue when analysis is happening. Stamats Account Manager Melissa Chapman discusses this problem with me and shares ideas how to overcome it in this episode of our Stam…
…
continue reading
1
The Difference Between a Marketing Lead and Sales Lead
9:50
9:50
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
9:50
Marketing and sales teams need to work together to pass leads at the right time. That's easier said than done, of course. In this episode of the Stamats Insights Podcast I'm chatting with Jill Fetcher, VP of Client Services at Buffalo-based Farm, about when a person becomes a lead, when they are considered a marketing lead and when a sales lead. We…
…
continue reading
1
How to Use Email Marketing to Extend Your Conference's Reach
21:35
21:35
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
21:35
In this episode of our podcast we are discussing how your team can use email marketing, dailies and different content assets to extend your conference's message.We are sharing tips on: finding stories sending emails that matter workflow --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support…
…
continue reading
1
What Marketers Must Know About Artificial Intelligence
20:52
20:52
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
20:52
In this episode of the Stamats Insights Podcast, I talk with author Jim Sterneabout artificial intelligence in marketing. Jim wrote the book on the topic and shares: why marketers should care about the topic how to communicate with data scientists how to understand the barriers and opportunities AI presents Other links: Jim's Marketing Analytics Su…
…
continue reading
1
How Publishers Can Use Gated Content to Drive Results
8:39
8:39
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
8:39
In this Stamats Insight Podcast Christoph Trappe talks with Joyce Neth, VP of audience development at Watt Global Media. She shares how her publications use gated content for 80 percent of all site content. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support
…
continue reading
1
Do Keywords Still Matter? Writing for Intent
13:56
13:56
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
13:56
What's the deal with keywords and SEO? In this Higher Ed Voices podcast, three content experts discuss keywords, writing for events, and the virtuous journey of creating exception digital content. Listen now. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support
…
continue reading
1
Data Hygiene: How to keep your data clean for marketing success
14:25
14:25
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
14:25
Now that we know what databases are and why marketers should care, let's talk about keeping data clean. That's officially called data hygiene In this episode of the Stamats Insights Podcast, we are discussing data hygiene as it relates to all types of data, including: basic contact information such as name, address, phone, email demographic data su…
…
continue reading
1
The Anatomy of a High-Performing Facebook Ad
16:33
16:33
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
16:33
What’s the best performing Facebook ad type—single image, carousel, or video? Digital Analyst Andrew Rohlf and Chief Content Officer Christoph Trappe from Stamats discuss the results of reviewing 1 million Facebook ads. What goes into creating a strong Facebook ad that will bring in results? Find out now. --- Support this podcast: https://podcaster…
…
continue reading
1
How Data-Driven Decision-Making Affects Tech Integration in MedEd
33:10
33:10
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
33:10
How can schools of medicine use data to drive informed marketing decisions and improve admissions, student retention and degree programs? We’re joined by John Lynn, founder and editor of Healthcarescene.com. John has more than a decade of experience in healthcare and higher education data driven marketing. --- Support this podcast: https://podcaste…
…
continue reading
1
How smaller teams can win at higher ed social media engagement
18:36
18:36
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
18:36
In this episode of the Stamats Insights Podcast I chat with Shannon Nicholson, program director at the West Virginia University Graduate Admissions and Recruitment office. She shares her top tips on how even small teams can maximize social media engagement. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support…
…
continue reading
1
How to create evergreen content for longterm content success
10:49
10:49
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
10:49
In this episode of the Stamats Insights Podcast, I'm chatting with Janelle Penny, editor-in-chief of Buildings.com about evergreen content. Janelle shares tips on how she consistently turns stories relevant to facility managers into articles that have a long shelf life. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/suppo…
…
continue reading
1
Making the Most of Social Media with Influencers
11:31
11:31
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
11:31
Coverings 2019, a global stone and tile expo, is utilizing a modern makerting technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with influencers like John McClain to digitally promote and cover this year’s show. Worried your own social media is falling behind? Conta…
…
continue reading
1
What marketers should know about databases to drive marketing results
18:29
18:29
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
18:29
In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well. --- Support this podcast: https://podcasters.spotify.com/pod/show/stamats/support…
…
continue reading
Infographics are an additional way to add value to your digital content. But it’s more than just copying and pasting information from your article or blog post and putting it in a design. Eric Andersen and Mariah Obiedzinski discuss best practices of creating useful infographics for your marketing content. Read the transcript. --- Support this podc…
…
continue reading
1
Live Social Media Checklist: Pro-Tips to Engage Your Audience
29:32
29:32
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
29:32
Social media remains an important engagement tool for your audience. Mariah Obiedzinski speaks with Top 100 Digital Health Influencer Jared Johnson about some best practices when utilizing live media channels. Included is the Social Media Live Checklist to download to make sure you don't miss any steps. Read the transcript --- Support this podcast:…
…
continue reading
1
Tips for Crisis Communication in the Digital Age
14:51
14:51
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
14:51
Crisis communication in the digital age is complex. In this podcast, Christoph Trappe, Sandra Fancher, and Andrew Rohlf from Stamats discuss tips for higher ed organizations to ensure sensitivity to crisis events and turn potentially negative industry news into positive, trustworthy digital and real-world experiences. Click here to read the transcr…
…
continue reading
1
Lead Generation: Creating Demand for Your Academic Programs
7:22
7:22
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
7:22
Find out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process. Click here to check out the transcript. --- Support this podcast: …
…
continue reading
1
The Difference Between LinkedIn Company Pages and Groups
2:50
2:50
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
2:50
With over 260 million active users every month, brands of all shapes and sizes have no excuse for ignoring the professional social platform LinkedIn. That being said, it's important to understand the different means of engagement that LinkedIn offers. Whether just starting out or a power-user, one key area seems to mystify many on LinkedIn; pages v…
…
continue reading
1
College Admissions Scandal: Talking Points for Higher Ed Professionals
11:18
11:18
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
11:18
On March 12, prosecutors from the Department of Justice charged 50 people with crimes ranging from fraud to racketeering as part of a larger conspiracy to cheat and bribe their children into elite colleges across the country. According to an article in the New York Times, the massive investigation involved over 200 Department of Justice agents in 6…
…
continue reading
1
Why Every Admissions Office Should Do a Non-Matriculant Study
14:40
14:40
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
14:40
It’s yield season! For many in higher education, this is the time when you shift focus from generating and reading applications to convincing admitted students to enroll. It’s a time filled with events, direct outreach to admitted students, and the all-important enrollment deposit reports. Yield is a complicated animal; the factors that influence a…
…
continue reading
1
Why your brand must use Facebook Messenger ads today!
12:33
12:33
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
12:33
Digital analyst Andrew Rohlf and chief content director Christoph Trappe review research in this podcast that evaluates 1 million ad impressions on Facebook. Andrew reports that Facebook Messenger ads are currently performing extremely well, with a higher click-through rate and at a lower cost. In this episode, you’ll hear Christoph and Andrew disc…
…
continue reading
1
The Missed Opportunities of Ignoring Community College Transfers
10:36
10:36
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
10:36
A 2018 report from the Jack Kent Cook Foundation explored the number of transfer students enrolling at 4-year colleges and universities in the US. The researchers found that just 5% of new students at colleges considered to be “most competitive” transfer in from community colleges. Colleges are missing out on an opportunity to not only increase the…
…
continue reading
1
How Medical Schools Can Leverage Social Media Influencers
44:50
44:50
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
44:50
Medical schools can join forces with active social media leaders from within their organizations to grow the school’s brand and encourage more active, relevant engagement across multiple audiences. Jared Johnson, a top 100 digital health influencer, podcaster and keynote speaker who spent his entire 16-year career in healthcare and education joins …
…
continue reading
1
The Connection Between Unemployment and Higher Ed
19:20
19:20
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
19:20
Grant DeRoo's experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in new recruitment markets provides him a unique understanding of how to address institutional needs and enrollment issues through applied research. In our latest podcast, Grant discusses the data behind th…
…
continue reading
1
Balancing Student Relations with Data Collection
21:13
21:13
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
21:13
Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that be…
…
continue reading
1
Going Viral With Your Non-traditional Student Marketing
21:13
21:13
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
21:13
Reach and engagement are more important than ever in 2019. Crafting viral content is the key to long-term success in non-traditional student marketing. Once perceived as a matter of luck, viral content requires thoughtful storytelling through visuals, relevance, and emotion. In our latest podcast, Christoph Trappe speaks with Dr. Wes Sumner, VP of …
…
continue reading
1
Marketing to military personnel as non-traditional students
21:12
21:12
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
21:12
Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it's important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics. In this podcast, we're joine…
…
continue reading
1
How to target nontraditional student prospects in your higher ed marketing
19:41
19:41
बाद में चलाएं
बाद में चलाएं
सूचियाँ
पसंद
पसंद
19:41
Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize your outreach can appear overwhelming, but are integral to your marketing's success. In this podcast Stamats Chief Content Engagement Director Christoph Trappe and Davia Lassiter, director of marketing at…
…
continue reading