Hey Bob Its Eric सार्वजनिक
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Bob Sevier and I probably know too much about each other after arguing about higher education marketing for almost 30 years. Here’s your chance to listen in on our higher ed marketing meanderings. We’re planning to post new conversations every couple of weeks in 2016, so subscribe and hold on. This should be fun.
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Bob and Eric review why creativity and innovation are key ways to escape the blur of competing institutions. When money is tight and enrollment is low, only educational establishments with strategic, grand-new ideas come out on top.द्वारा Stamats
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Bob asks Eric about what he has learned about himself and the intricacies of higher education in his tenure as a consultant for colleges and universities. They discuss what it's like working with different types of people across higher education.द्वारा Stamats
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Bob and Eric discuss the importance of forming a strong senior leadership team in higher education that can work together around the vision of the institution and what to do when the team is not in sync.द्वारा Stamats
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Eric and Bob discuss the changing market of adult students and post-traditional learners. They talk about the difficult task of recruiting an adult student, but more importantly keeping that student happy, succeeding, and ultimately holding a degree.द्वारा Stamats
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Eric calls Bob to discuss what the senior team of a college/university should do to improve the institution's marketability. They discuss the importance of the Chief Academic Officer (CAO) and creating programs that are in demand.द्वारा Stamats
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