This is a podcast about deciphering human behavior and understanding why people do the things they do. I, Zach Elwood, talk with people from a wide range of fields about how they make sense of human behavior and psychology. I've talked to jury consultants, interrogation professionals, behavior researchers, sports analysts, professional poker players, to name a few. There are more than 135 episodes, many of them quite good (although some say I'm biased). To learn more, go to PeopleWhoReadPeop ...
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips and indie/hacker startup insights for making it happen at https://helloworlde.com/actiontips. Warning: For deep sustainab ...
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407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
45:31
45:31
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45:31
In Episode 407 of The Brainy Business podcast, Mindy Weinstein, the author of The Power of Scarcity and CEO of Market MindShift, joins host Melina Palmer to discuss the psychological impact of scarcity on consumer behavior. Mindy's expertise in scarcity tactics stems from her Ph.D. program and extensive market insights. Throughout the episode, Mind…
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Examining indicators that a video showing harassment was staged
22:39
22:39
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22:39
This episode examines a video from 2020 that seemed to show a black person being harassed by a racist white woman. The video was shared by the celebrity gossip personality Perez Hilton, and was then picked up by several low-quality news sites, like RawStory.com and DailyDot.com. But the video was staged; it was done as a joke, for reasons unknown. …
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406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
42:38
42:38
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42:38
In episode 406 of The Brainy Business podcast, behavioral scientist Patrick Fagan shares insights on the psychology of effective messaging in marketing, drawing from his extensive research and book "Hooked." Fagan's expertise lies in understanding and influencing consumer behavior, utilizing behavioral science to uncover the impact of environmental…
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405. How to Outthink and Outperform in Marketing w/ Roger Hurni
46:15
46:15
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46:15
In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance …
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404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
42:40
42:40
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42:40
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) Today’s Episode: In episode 404 of The Brainy Business, Jennifer Clinehens, with her diverse background in entrepreneurship and experience design for global brands, shares valuable insights into the intersection of behavioral science and business. Through her…
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The awe and horror of existence: a talk with psychologist Kirk Schneider
57:01
57:01
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57:01
A reshare of a 2022 talk I had with existential psychologist Kirk Schneider. We talk about existential psychology and the power of being able to better understand and recognize the core anxieties we all have about existence, such as our fear of death, meaninglessness, isolation, and freedom. Other topics: how existence can be awe-inspiring but also…
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403. The Power of Games w/ Kelly Clancy
43:57
43:57
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43:57
In episode 403 of The Brainy Business podcast, neuroscientist and physicist Kelly Clancy, through her extensive experience at MIT, Berkeley University College London, and DeepMind, provides a profound exploration of the psychology of games and their influence on behavior and decision-making. Kelly's expertise in neuroscience and game design is evid…
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402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode)
1:02:45
1:02:45
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1:02:45
In episode 402 of The Brainy Business podcast, Annie Duke, a former professional poker player and author of the book Quit, joins host Melina Palmer to discuss the psychology of quitting and decision-making under uncertainty. Annie's transition from an academic to a professional poker player and her subsequent work in decision science provide a uniq…
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The strangeness of life and existential psychology
19:48
19:48
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19:48
Thoughts about how an awareness of life's strangeness might impact us, both positively and negatively, and how that might relate to existential psychology concepts. Topics include: how an awareness of life's strangeness might be seen to be a core existential stressor (like the fear of death, or fear of isolation); how this might relate to religious…
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401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris
47:31
47:31
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47:31
On this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Dan Simons and Dr. Christopher Chabris, the renowned authors behind the bestseller The Invisible Gorilla. They dive deep into their groundbreaking research on inattentional blindness and how everyday cognitive habits can render us vulnerable to deception. Through engagi…
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400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode)
28:13
28:13
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28:13
Welcome to the 400th episode of The Brainy Business podcast! In this milestone episode, Melina Palmer delves into the intriguing concept of survivorship bias, a critical thinking error that can significantly impact decision-making in business and personal life. Through engaging storytelling, Melina takes us back to World War II to uncover the origi…
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399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby
42:29
42:29
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42:29
In this insightful episode of The Brainy Business podcast, host Melina Palmer welcomes Max Mawby, a seasoned expert in applied behavioral science at Thinks Insight & Strategy. Max shares his unique journey from working in the UK government to founding the financial behavior team at the Behavioral Insights Team, exploring the significant impact of b…
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398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode)
38:17
38:17
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38:17
In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Michael Hallsworth, a co-author of Behavioral Insights and a key figure in applying behavioral science to public policy. Dr. Hallsworth shares fascinating anecdotes from his extensive work, highlighting projects such as reducing antibiotic prescriptions in the UK and in…
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Psychology in waiting tables and running a restaurant, with Robin Dibble
58:32
58:32
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58:32
A talk with Robin Dibble, an experienced Albuquerque-area service industry professional who’s worked in every aspect of the business, from waiting tables, to cooking, to managing restaurants and night clubs. Topics include: psychological strategies servers use to get more tips; how menu design can affect what people order; reading customer satisfac…
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397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase
43:10
43:10
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43:10
In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jeff Kreisler, Head of Behavioral Science at JPMorgan Chase and celebrated author. Dive into Jeff's fascinating journey from lawyer and stand-up comedian to a leading expert in behavioral science, discovering along the way how humor intertwines with our decision-making proc…
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396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode)
23:09
23:09
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In Episode 396 of The Brainy Business podcast, host Melina Palmer explores the intriguing world of memory reliability and the common misconceptions that alter our perception of past events. Melina delves into how our brains often mislead us into thinking we understood or predicted outcomes that were, in fact, unforeseeable. With insights into cogni…
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395. Mastering Negotiation: Strategies for Success with Kwame Christian
40:03
40:03
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40:03
In this episode of The Brainy Business podcast, host Melina Palmer welcomes back the captivating Kwame Christian, host of the Negotiate Anything podcast, for a deep dive into the art of negotiation. In this richly insightful episode, Melina leads a dynamic reverse interview, unveiling Kwame's revered Compassionate Curiosity framework. Discover the …
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Two former congresspeople, a Democrat and a Republican, discuss toxic polarization
1:02:17
1:02:17
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I talk to former members of the House of Representatives Luke Messer (Republican) and Elizabeth Esty (Democrat). We talk about: political polarization; their experiences being in congress during such a highly polarized period of time; their ideas for reducing toxic polarization, and more. Learn more and sign up for a premium subscription at PeopleW…
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Mapping Urban Heat Islands with NASA Ep84
34:48
34:48
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34:48
In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Ma…
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394. Anchoring and Adjustment in Business (Refreshed Episode)
43:45
43:45
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43:45
In this episode of The Brainy Business podcast, we delve into the compelling world of anchoring and adjustment. Host Melina Palmer breaks down this influential psychological concept, showing its power to shape decision-making in everyday transactions and big-ticket purchases alike. Discover how simple numerical suggestions can dramatically shift co…
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393. Mastering Workplace Conflict with Karin Hurt
44:27
44:27
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44:27
In this episode of The Brainy Business podcast, host Melina Palmer and Karin Hurt, esteemed author of Powerful Phrases for Dealing with Workplace Conflict, delve into the art of turning office disputes into constructive conversations. Discover Karin's proven strategies from her extensive leadership experience and learn how to embrace the four C's—C…
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Aphantasia, internal monologue, and the challenges of describing thought, with Russell Hurlburt
58:43
58:43
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A talk with Russell Hurlburt, who’s researched inner experience for more than five decades. He is the author of 6 books and many articles on the topic of mental experience. Topics discussed include: The difficulty of describing inner experience; the ambiguities in the classification of “aphantasia” (reporting no visual qualities in one’s thought pr…
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392. The Intrigue of Incentives with Tim Houlihan (Refreshed Episode)
48:40
48:40
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48:40
In this episode of The Brainy Business podcast, host Melina Palmer and special guest Tim Houlihan open a window into the intriguing world of motivation and incentives. This thought-provoking discussion sheds light on the unexpected triumphs of non-monetary rewards over cash, offering compelling evidence from the frontline of employee engagement. As…
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391. The Art of Apology with Marjorie Ingall and Susan McCarthy
48:39
48:39
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48:39
In this episode of The Brainy Business podcast, host Melina Palmer dive into the fascinating world of apologies with Getting to Sorry coauthors Marjorie Ingall and Susan McCarthy. Discover the transformative power of saying 'I'm sorry' as Marjorie, a seasoned journalist, and Susan, an expert in wildlife behavior, share their insights from their jou…
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How a bus driver predicts the behavior of drivers and passengers, with Brendan Bartholomew
39:03
39:03
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39:03
Learn more and sign up for a premium subscription at PeopleWhoReadPeople.com.द्वारा Zachary Elwood
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390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)
49:03
49:03
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49:03
In this episode of The Brainy Business podcast, host Melina Palmer and Dr. Gleb Tsipursky discuss how to avert everyday workplace disasters. They delve into the psychological underpinnings of decision-making, exploring why our instincts might not always lead to the best outcomes. Gleb shares a practical five-question framework designed to enhance d…
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389. The Power of Timeboxing with Marc Zao-Sanders
55:20
55:20
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55:20
In this episode of The Brainy Business podcast, host Melina Palmer and guest Marc Zao-Sanders reveal how the technique of timeboxing transformed not just his productivity but his life. In this episode, you'll hear a genuine transformation story from chaos to structured success, and how intentional living can lead to profound personal and profession…
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388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)
29:39
29:39
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In this episode of The Brainy Business podcast, Melina Palmer explores the psychology behind precommitments and how they can profoundly impact our lives. Step into a thought-provoking conversation about the tools that assist us in adhering to our goals, including innovative apps like Stickk and Forest. Melina discusses the art of balancing personal…
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387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety
56:46
56:46
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56:46
In this episode of The Brainy Business podcast, Melina Palmer engages in an enlightening conversation with Hugh Massie, the executive chairman and founder of DNA Behavior. Hugh's journey into human behavior began during his tenure as a tax specialist at Arthur Anderson, where he honed his ability to tailor advice to clients based on their behavior.…
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386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)
40:12
40:12
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In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in advising on behavior change, culture, and communications for various organizations, including World Athletics and the Football Association. With a background in behavioral science and a focus on gender equality and diversit…
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385. Defeating Workplace Friction w/ Huggy Rao
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51:47
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51:47
In this episode of The Brainy Business podcast, Huggy Rao, a distinguished professor at the Stanford Graduate School of Business, shares profound insights on the concept of workplace friction and its impact on organizational dynamics. Huggy's extensive research and expertise in organizational behavior and management bring a unique perspective to th…
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384. The Hidden Tax of Sludge in Business (Refreshed Episode)
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31:04
In this episode of The Brainy Business podcast, Melina Palmer delves into the concept of sludge in business processes, shedding light on unnecessary barriers that hinder customers and internal operations. Drawing from her deep understanding of behavioral economics and cognitive psychology, Melina provides practical insights and real-world examples …
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383. The Power of Ritual w/ Michael Norton
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In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between habits, routines, and rituals, emphasizing the emotional depth and purpose that rituals add to our actions. He shar…
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382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)
37:56
37:56
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37:56
In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson's journey into the realm of rituals and moral emotion…
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To reduce polarization, is it optimal to work on systemic change or cultural change?, with David Foster
51:31
51:31
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A talk with David Foster, who writes about polarization and media at knowthesystem.org and is the author of "Moderates of the World Unite!: Reworking the Political Media Complex." Topics discussed include: the optimal approach for reducing toxic political polarization (cultural change vs systemic changes); defining the word 'moderate' and examining…
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381. The Art of Effective Feedback w/ Therese Huston
52:00
52:00
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52:00
In episode 381 of The Brainy Business podcast, Melina Palmer interviews Dr. Therese Huston, a cognitive scientist and author of Let's Talk: Make Effective Feedback Your Superpower. Therese's expertise in cognitive psychology and her personal experiences with feedback inspired her to provide insights into giving effective feedback in various context…
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380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)
36:19
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36:19
In this episode of The Brainy Business podcast, host Melina Palmer delves into the concept of the IKEA effect, highlighting its influence on consumer behavior and business strategies. Drawing from real-life examples, Palmer emphasizes the significance of recognizing and celebrating employees' contributions in fostering a culture of innovation and e…
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379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh
44:55
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In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on decision-making biases and blind spots. Drawing from her background in global investment management and Fortune 500 consulting, Nuala provides valuable insights into the concept of tuning in and its sign…
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Do simplistic ideas of power (e.g., oppressed/oppressor framings) reduce empathy? with Elizaveta Friesem
1:04:13
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Elizaveta Friesem writes about media and about social power (i.e., the power people exert over other people). I first interviewed her about media and polarization in 2021 about her book "Media Is Us." Topics we discuss here include: Michel Foucault’s ideas about power (often referenced in liberal academic world); the oppressed/oppressor framework (…
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378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)
31:30
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31:30
In this episode of The Brainy Business, Melina Palmer delves into the fascinating concept of selective attention biases, shedding light on how our brains naturally filter what we focus on, influencing our decisions and perceptions. Through real-life examples and relatable anecdotes, Melina explores various biases, including the frequency illusion, …
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377. The Art of Crafting Gutsy yet Relevant Brand Messaging
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45:47
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45:47
In this episode of The Brainy Business podcast, Carmen Rodriguez, the Managing Director and Global Chief Client Officer at Gut, shares profound insights about Gut's unique approach to advertising and the importance of embracing intuition and unconventional ideas in decision-making processes. She discusses Gut's founding principles, which emphasize …
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376. Status Quo Bias (Refreshed Episode)
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पसंद
26:37
In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of status quo bias. She delves into how our brains are wired to stick to what's familiar and how that impacts our decision-making. Melina talks about how our subconscious, or system one, is responsible for processing a whopping 99% of our decisions, and h…
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375. AI That Understands People: Blending Tech and Behavioral Science
54:25
54:25
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बाद में चलाएं
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पसंद
पसंद
54:25
In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a keen interest in applied behavioral science, emphasizes the responsible adoption an…
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What's life like when you don't believe in free will?, with physicist Daniel Whiteson
55:52
55:52
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बाद में चलाएं
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पसंद
पसंद
55:52
A talk with Daniel Whiteson, a professor of physics and astronomy, about free will, with a focus on what the effects in one's life are when one doesn't believe in free will. Topics discussed: Our thoughts on why we think free will is unlikely to exist; psychological and emotional aspects of living without a belief in free will; the anxiety and even…
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374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab
36:18
36:18
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पसंद
पसंद
36:18
In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field of human behavior and decision-making offers a unique …
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373. The Art and Science of Influence w/ Rory Sutherland
56:28
56:28
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पसंद
56:28
In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he explores hidden opportunities in c…
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372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition
44:26
44:26
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बाद में चलाएं
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पसंद
44:26
In this episode of The Brainy Business podcast, Sam Tatum, the leader of Ogilvy's behavioral science team, shares insights from his book, Evolutionary Ideas, and its application in problem-solving. Sam's background as an organizational psychologist and his transition into advertising strategy equips him with a unique perspective on the intersection…
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1
News media tends to deepen our divides. Does Isaac Saul have a solution?
29:47
29:47
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पसंद
29:47
A talk with journalist Isaac Saul, founder of Tangle News (readtangle.com), which shares takes from across the political spectrum. I think Tangle is doing amazing work. I think the more Americans there are who read Tangle, the less toxically polarized we'll be. Topics we discuss include: aspects of Tangle News that make it depolarizing and anger-re…
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1
The allure of deciphering behavior, with Rounders screenwriter Brian Koppelman
51:08
51:08
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बाद में चलाएं
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पसंद
पसंद
51:08
A talk with screenwriter/producer Brian Koppelman, known for many TV and film projects, including the poker movie Rounders, the show Billions, and the series Super Pumped: The Battle For Uber. Topics discussed: how he decided to create Rounders; poker tells in Rounders; the excitement of reading people and their behaviors; the difficulty of reading…
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371. Habituation and Its Antidote: A Conversation with Cass Sunstein
33:57
33:57
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पसंद
33:57
In the episode of The Brainy Business podcast, Cass Sunstein, a renowned legal scholar and behavioral economist, joined host Melina Palmer to discuss his new book, Look Again, and the concept of habituation and its impact on decision-making. Cass' extensive work in government and with businesses has provided him with a deep understanding of human b…
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