On today's episode, GTM's founder, Tony Nicholls, and Integrated Account Director, Jelena Avramovic, are joined by CEO of Neighbourhood Houses Victoria (NHV), Keir Paterson. They discuss what NHV do - the positive impact they're making in the community. NHV provide everything from a place to socially connect with others, to food security for people…

Join us this week as GTM's Tony Nicholls and Jelena Arvamovic speak with Avi Efrat on all things business. Avi shares his humble beginnings and how his framing business came to fruition through dedication and passion. Avi and the team provide such great advice on how to be successful within such a tough and competitive world. Fantastic Framing - ht…

Join GTM's Tony Nicholls, John Sullivan and Wallara CEO, Phil Hayes-Brown to gain valuable insight into Phils' journey through many different industries. Phil speaks about his two beautiful children, and delves deeper into his daughter Phoebe's journey. Phoebe was born with an intellectual disability which ultimately led Phil to discover his passio…

This week’s episode we are joined by James Brennan who is CEO at Linius Technologies, a small cap tech company that is transforming the video industry on a global scale. Linius uses a unique platform SaaS that creates a personalised algorithm for the user through using videos like data. It’s a first-of-its-kind as they provide truly personalised vi…

Earlier in the year we spoke with Founder and Director of StudioHawk, Harry Sanders. Harry shares not only his incredible life story of facing homelessness from a very young age, but also his business journey from getting his first job at just 14 years of age to where he is now. Harry was a pleasure to speak with and we think you'll get a lot out o…

Join Tony Nicholls and John Sullivan as they discuss the year that's been and how to plan for the year ahead. Planning is an important part of the process, but a part that nobody wants to think about. Planning needs to be about action as well as the plan itself. John and Tony give tips on how to not overwhelm yourself within the planning process, a…

Too often, businesses are too worried about earning money and only doing certain tasks for X amount. Join Tony Nicholls and John Sullivan as they discuss GTM's newest offering - unlimited media training. Without turning into a sales podcast, Tony & John discuss the benefits of this new offering, giving businesses the chance to create relationships.…

Tony Nicholls is joined by John Sullivan as they talk through the news cycle and the unfortunate ways that important headlines eventually dissolve in the media's attention. Current stories will be dissected as John and Tony discuss the things the media are doing right and wrong in the current climate.…

In this episode, John Sullivan and Tony Nicholls talk about the afterlife. An interesting take on death, the guys discuss profiles after you die and the irony behind becoming a bigger media presence after death. When does wanting to leave a legacy behind become a PR stunt?द्वारा Tony Nicholls

Today we're joined by Lindsey Salas & Nicola Barton as they discuss the ins and outs of pitching. What makes a successful pitch and what will grab the media's attention and get your business the best coverage. Learn how to avoid common mistakes in a pitch such as, having too many voices, not having case studies, and being too salesy.…

Tony Nicholls is joined by John Sullivan in today's episode where they discuss how to 'kick-ass' in an oral presentation. Not only do they talk about the ins and outs of the presentation itself and how to succeed, but they also chat to us about the anxiety behind giving a presentation, and sometimes the importance of being nervous for a presentatio…

Media relations is all about reactive press and taking advantage of what is in the current news cycle. Today, Tony Nicholls is joined by John Sullivan as they discuss why it is a mistake to avoid media inquiries, especially when the opportunity is thrown at you. This episode is full of tips and tricks to give to organisations who are scared of medi…

With the Voice referendum coming up on the 14th of October, join Tony Nicholls and John Sullivan as they discuss the impact it will have on the news cycle, as well as the campaign itself and how it could be better marketed. An interesting conversation as they talk through the Voice and how it stacks up in a time where the cost of living is getting …

In today's episode, Tony Nicholls chats with John Sullivan about why they think 2023 has been a missed opportunity, particularly in the PR space. They discuss the economical reasons, mostly being the cost of living crisis and how this recession has created this fear of creativity in businesses. Tony and John also unpack why they think PR should be …

Join Lindsey Salas & Nicola Barton as they discuss the best and worst things you can do in a cyber crisis. Using real life examples from big corporations, such as Optus, and diving into exactly why these crises happened to begin with, and how they could and should have been better prepared.द्वारा Tony Nicholls

As the cost of living crisis continues, businesses are being forced to make changes to their budgets with PR and marketing usually being the first to go. In today's episode, Nicola Barton & Lindsey Salas discuss why cutting these from your budget is a bad idea and the benefits of keeping PR and marketing as a priority in your organisation.…

In today's episode, Tony Nicholls discusses how media training sessions tend to run at Good Talent Media. Tony unpacks how being thrown into the deep end is sometimes the best way to learn, but also the importance of knowing what's expected of you, and the direction the interviewer will take.द्वारा Tony Nicholls

A lot of the time there are hidden costs in media training. Tony Nicholls dives into what to look for when being charged for media training, and even gives some tips for organisations with a smaller budget. We also decipher between how freelancers and big organisations compare when it comes to the quality of media training you're looking for.…

Learn the most important aspects when choosing a media trainer - unpacking things like budget, experience, equipment, and even age. In this episode, Tony Nicholls talks about how a lot of the Good Talent staff, including himself, started as media trainers.द्वारा Tony Nicholls

Join Tony Nicholls as he discusses how to broach that difficult conversation with your CEO - telling them they are in need of media training. Tony speaks from his own experiences and how he has been approached in the past, as well as how having that uncomfortable conversation can really have a positive impact on an organisation.…

Are you a company looking to utilise PR in this new financial year? Before you begin the journey into PR listen to this podcast. Tony Nicholls and Caroline Fleming jump into their wealth in PR to help you understand the depth of undertaking a PR journey and exploring the common mistakes businesses make when embarking on their journey.…

In each episode, we delve into the causes and symptoms of burnout, discussing the impact it has on individuals and organisations alike. Join Tony Nicholls and Lindsey Salas as they touch on valuable insights, effective coping mechanisms, and self-care practices to help prevent and overcome burnout.द्वारा Tony Nicholls

Generative AI and what this means for marketers.द्वारा Tony Nicholls

Starting your business is a daunting process, and being a business owner typically means wearing multiple hats, one being marketing. Join Tony Nicholls and our special guest Ian Hammond from Hamma Digital to explore invaluable insights on how to transition from a DIY approach to building a professional marketing team, scaling your business, and dri…

Marketing...is it a necessary evil, or a necessary investment and journey? Join Tony Nicholls CEO of Good Talent Media and our special guest Ian Hammond from Hamma Digital to explore the dos and don'ts of marketing, and how this is going to launch your brand to the next level.द्वारा Tony Nicholls

One of the simplest parts of the world of PR is meeting people, however building rapport with clients quickly is vital. Join Tony Nicholls CEO of GTM, John Sullivan and special guest Rick Miolo of V&J Menswear speak about the importance of creating a great first impression, starting with your outfit.…

In today's episode, Tony and John are once again joined by special guest Rick Miolo as they delve into the psychology behind clothing choices, explaining how they can influence your own mindset and even the perceptions of others. Learn how to leverage your wardrobe to project professionalism, authority, and credibility, establishing a strong presen…

The world of fashion has always been fascinating, but its impact on the workplace is equally significant. In this podcast, we delve into the role of fashion in the modern workplace, from dress codes to personal expression, we discuss the importance of balancing professionalism with individuality. Join Tony Nicholls, John Sullivan, and special guest…

In today's fast-paced business world, creativity is a key ingredient for growing your brand. In this podcast, we delve into the reasons why creativity is crucial for business success. Join Tony Nicholls and John Sullivan as they explore the power of creativity and how it can drive your brand to new heights.…

Everyone has something they would change about themselves, whether you struggle with social anxiety, body image issues, or simply feel self-conscious in certain situations, feeling like this inevitably impacts your life. Tony Nicholls the CEO of Good Talent Media, is joined by Caroline Fleming and John Sullivan both veterans of GTM, to discuss the …

In this episode, we explore the topic of stress and its impact on our mental and physical health. Join Tony Nicholls, Caroline Fleming, and John Sullivan shares practical tips for managing stress levels, including mindfulness techniques, healthy habits, and effective time management strategies. Whether you're dealing with work-related stress, perso…

In this episode, we dive into the world of email marketing and explore the strategies that can help businesses succeed. Our guest expert shares valuable insights on crafting effective email campaigns, building subscriber lists, and measuring success. Whether you're new to email marketing or looking to improve your current strategy, this episode pro…

As a professional, saving time is always a luxury and with the introduction of these powerful AI models, it is time to think critically about how we all use it. Join Caroline Fleming and Tony Nicholls to discuss how to most effectively use these services and not be left behind.द्वारा Tony Nicholls

There are many steps involved when trying to give a great presentation, but one vital point that Tony Nicholls makes in this episode is, not to hide behind the lectern. Be confident, relaxed and happy when stepping foot into the presentation room, you are the person that knows what you are talking about!…

Today is all for the marketers, the media people, and the PR people that are listening. Are you someone that gets frustrated by your CEO not listening? Join Tony Nicholls navigate the hardships of working in an organisation that will not listen to you, or respect your ideas for the business, save your career!…

No matter who you are, everyone ebbs and flows through their life, however, to recognise when you are on your A-game or when you have your mind all over the place is important to becoming the most effective individual you can be. Tony Nicholls discusses ways to bring your 'flow' back into your life, and mindset shifts to minimise losing track of it…

What is purpose-driven marketing, or purpose-driven PR? Join Tony Nicholls CEO of Good Talent Media explore how to become purpose-driven leaders, reflect upon what your company's main purpose is.द्वारा Tony Nicholls

To run a successful business, it starts with a successful person. So let's jump into Tony Nicholls' daily routine! If you are building your business and getting overwhelmed with your daily experiences, this is a perfect episode to pick up some new hacks or habits to reach your full potential!द्वारा Tony Nicholls

Crisis media management is at the top of many CEOs' minds right now and there is a common denominator that many individuals are nervous about. Join Tony Nicholls and John Sullivan as they speak about ways to handle daunting situations by showing empathy, buying time, and staying calm.द्वारा Tony Nicholls

One of the most common occurrences in media appearances is having a 'blackout'! With years of combined media experience and knowledge, Tony Nicholls and John Sullivan share their tips and tricks to help you cope with those fears of going off track during a media appearance.द्वारा Tony Nicholls

Interest rates going up, Cost of Living - the media is swarmed at the moment but there is still a way in. Tony Nicholls and John Sullivan reveal what they believe will begin to happen in our 2023 news cycle and how this is the time to start agitating on the side lines and making noise about the problems that your industry is facing!…

No, we are not asking you to quit your job or overturn the CEO! Instead taking a closer look at how to influence the company you work in , particulary in expansion of their creativity. In this episode, Tony Nicholls and John Sullivan give guidance on dealing with tough CEO's and how this will inevitably help the company you work with and your own c…

Beginning your PR journey can be daunting, with the vast array of agencies out there ranging from product PR to newsroom PR. So where do you start? Tony Nicholls and John Sullivan walk through how to choose a PR agency that will work in synergy with your business.द्वारा Tony Nicholls

Misconceptions of PR have always been a circulating deterrent for people to start the journey, so now let's debunk these common myths! Tony Nicholls and John Sullivan explore why, especially in today's climate, businesses should favour public relations, as many know that earned media is the favoured option. Let us help you become the voice of your …

Which newspaper do you gravitate towards? Picking out your newspaper determines the stories that you consume and the ways in which you can leverage yourself from them. Join Tony Nicholls and John Sullivan dive into how the news cycle works, and how to build your brand off the stories you read, listen and watch!…

Are you someone that gets anxious and stressed when you have to give a presentation? Join Tony Nicholls and John Sullivan as they dive into how to shift your mindset to deliver a confident presentation. They will explore the three fundamental steps on how to strip your worries and become the most captivating presenter in the room!…

Join our Supervising Account Director Caroline Fleming and Account Director Nicola Barton to speak on their past experiences as journalists. News and journalism is an extremely busy industry, so as a small business or someone having their first media experience, make sure you respect journalists and their time. Be clear, be on time, and be ready fo…

Out with the COVID doom and gloom, and into the normal cycle of the newsroom, think positive stories and future progressions! With COVID fatigue high, now more than ever is the time to get your message out there. So join Nicola Barton our Account Director and Caroline Fleming our Supervising Account Director dive into what journalists are looking f…

TikTok, is it for only Gen Z, or can you harness it towards your industry's audience? Join Tony Nicholls CEO of Good Talent Media alongside Robert Thompson one of GTM's social media coordinators who dive deep into getting your voice heard and filtering the myths to the truth! When looking at social media, and implementing a strategy, no matter what…

Did you know journalists were the least trusted profession of 2022? CEO of Good Talent Media Tony Nicholls dives into the idea of how to harness the good out of the media, and it all starts with you. Uncover the perfect tactics, mentalities, and strategies that you can implement coming into the new year.…