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Subscription Box Answers

Liam Brennan

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Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven ...
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8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reocc ...
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Subscription Box Basics

Julie Ball + Renae Gonzalez

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Have a subscription box idea, but not sure where to start? You are in the right place! Subscription Box Basics is a podcast for new and aspiring subscription box entrepreneurs. Hosts Julie Ball and Renae Gonzalez have been in the sub box game since 2016, shipping over 65,000 Sparkle Hustle Grow boxes equating to nearly $2.5 million in sales before selling the business for multiple six figures. Over the years, we've helped hundreds get their box idea off the ground and it's our passion to emp ...
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Hey, Welcome to The Subscription Box Show, where you’ll hear from the world’s top subscription box entrepreneurs and other amazing leaders in all facets of the industry. We deep dive into all aspects of the business so you can take their expertise, knowledge, and experience, and apply it directly to your very own business. I’m your host Eric Musick, and we’ll be talking about the growing world of Subscription boxes. Did you know the subscription box industry is now valued at over US$ 23 Bill ...
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Launching a one-time holiday box in the 4th quarter is good business. Doing it without running ads isn’t. That’s why I brought my friend and colleague Josh Coffy of The Ecommerce Alley to talk with us. Listen to episode 169 for more about why YOU should consider a one-time holiday box. Do you need to run Facebook Ads? You should always be building …
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One of the biggest challenges with any product-based business is turning over excess stock as quickly as possible. The last thing you want is stock building up. If this compounds over time, it can put a strain on your business’s finances. In this episode of Subscription Box Answers, I share 5 ways you can turn excess stock into cash fast. This is e…
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Audience building is the key to a successful subscription box launch. It’s also the key to the growth and sustainability of your subscription box business. In today’s episode, we’re talking about 5 ways to build an audience for each stage of the subscription box journey. A reality of a subscription box is that each month will also bring cancellatio…
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It’s 100% possible to start a subscription box business on a budget! You don’t need to invest thousands to get up and running. When we started BusterBox, we barely had any money. I invested €3,000 over 12 months, and that was it. Over time, that small investment turned into millions of dollars in revenue and a business that now supports a team of 1…
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Taking action. That’s something my guest today is great at. She joined my Subscription Box Week in June and within 30 days had launched her subscription (to more than 100 subscribers) and started generating recurring revenue. She’s been inspiring members inside Launch Your Box and I know she’ll inspire you, too! Serving Before Selling Tracey Philli…
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In this episode of Subscription Box Answers, I sit down with Julie Ball, the founder of Sparkle Hustle Grow, and Lo Hixson, the founder of Passion & Growth, to discuss how their subscription box businesses completely changed their lives. Both of them started their subscription boxes from the comfort of their homes, and in a short period of time, th…
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“Email marketing needs to be part of your audience building strategy.” - Sarah Williams You know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? Just as important as your social media (…
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In today's episode of Subscription Box Answers, I'm sharing what’s currently working well for us on Meta. We're seeing great results with a combination of Advantage+ audience targeting, lookalike audiences, and engagement strategies to boost social proof. I know several brands using this setup, and it's working exceptionally well for them right now…
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As a subscription box owner, you spend so much time working to gain new subscribers. But how much time and energy do you put into retaining your current subscribers? Cancellations are a reality of the subscription box industry. No matter how amazing your subscription box is and no matter how much time and effort you put into creating an outstanding…
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Ready to discover the secrets behind a thriving craft subscription box business? Today, we chat with Nicole Bannell, the creative force behind Nicole's Jungle, a one-of-a-kind subscription service that lets you craft your own miniature paper plants from the comfort of home. Nicole takes us through her journey, from leaving a corporate career to emb…
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Have you been sitting on the sidelines, listening, watching, and waiting to launch your subscription box? You have an idea, and you’ve taken some steps toward turning those dreams into reality, but something is holding you back. What if you could test your subscription box idea with your target audience without committing to a full-blown launch? No…
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Ever wondered how to secure a reliable virtual assistant who won't vanish after a few weeks? In this episode of Subscription Box Answers, I explain how to hire top-tier VAs that will stick with your company for the long haul. From crafting detailed job descriptions to treating VAs with the same respect as full-time employees, you’ll gain access to …
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Katie did something I didn’t think was possible. She silenced a large group of creative women - subscription box entrepreneurs - with one statement. I posed a question to my SubSummit workshop attendees about ad spend. Katie’s drop the mic response was that she reached 6-figures in subscription box revenue with a $300 marketing budget. Katie Sager …
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In this episode of Subscription Box Answers, I share simple Facebook ad creative tips that can help you get more people signed up for your box. I firmly believe that small tweaks can lead to big positive changes in your advertising. This episode is divided into two parts: Video Tips: I share strategies for creating effective video ads. Image Tips: …
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One of the most important aspects of our subscription box is the products we put inside it. Whether you’re brand new to business or an experienced subscription box owner, finding the right products at the right prices can be challenging. Where do you start? What about when you begin to grow? How do you buy in bulk? Before you start shopping, you wi…
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In this Subscription Box Answers episode, I'm explaining the strategy behind the current bundle offer we're running at BusterBox, where new subscribers get £253 in free gifts. I received a great question this week from someone who wanted to know how we make the finances work when running an offer like this. I'll break this down in detail and share …
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Three launches in three months to three different audiences. Yep, I did that. As always, there were lessons to be learned from each launch. What surprised me is that three of those lessons were the same for all three launches! That’s a lot of “3”s! So let me break it down. In late April and early May, I launched The Monogram Box™, my curated subscr…
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In this episode of Subscription Box Answers, I am sitting down with Courtney Hubbard, the Operations Manager for BoxUp. BoxUp specializes in providing custom boxes for various subscription box companies. Courtney shares her advice on creating the perfect custom box to make your brand stand out and explains how their service works. If you want to pl…
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How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy! Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons y…
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📌 New here? Start at episode 1 and binge over 220 episodes! 🫶 In this bittersweet episode, we announce the sunset of the Subscription Box Basics podcast after an amazing 4.5 years. Reflecting on our journey, we discuss the seasons of change in both life and business, and encourage listeners to embrace pivots when necessary. 🎉 Celebrate milestones t…
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On this episode of Subscription Box Answers, I explain how you can use the Reply Yes process to grow your subscription box by reactivating canceled subscribers. This is a great way to lower your CAC, increase revenue, and boost your subscriber numbers. We have been testing this in BusterBox for the last few months and have successfully reactivated …
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“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your…
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In this episode of Subscription Box Basics, Julie welcomes professional photographer Becca Bond, who shares valuable tips and insights on how to capture stunning images using simple tools and techniques. Becca discusses her journey into subscription box photography and introduces her new course, Snap for Success, which aims to help entrepreneurs el…
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What if you could transform your Q4 sales strategy and achieve record-breaking profits for your subscription box business? In this episode of Subscription Box Answers, Liam Brennan revisits one of the most impactful tactics from earlier this year, the "Reply Yes" process, which has been a revenue game-changer for BusterBox and many other companies …
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In this episode, I’m going deeper into lead magnets and showing you how to build a lead magnet funnel. Top of the funnel -this is the largest part of the funnel. Your goal is to collect as many leads as possible. Start with a free offer, giving your audience something of value. Freebie or low-dollar lead magnet. Ads to targeted interests going to c…
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Wondering what software you should use to run your subscription box business? Or maybe looking to switch as your business needs change? We got your answer in today's episode where Julie interview Stefan, founder of Subbly. Subbly is an all-in-one commerce platform allowing you to launch, run, and grow any subscription business model: sub boxes, sub…
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Ever wondered how you can turn a passion for self-care into a thriving business? Meet Lo Hixson, the inspiring founder of Passion and Growth, who transitioned from being an ER nurse to a successful entrepreneur. Lo shares her journey of overcoming personal challenges with self-perception and how it led her to launch a subscription box aimed at boos…
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Two busy moms with six kids between them became best friends, bought a Cricut machine to start making custom t-shirts, and now have more than 800 monthly subscribers to their T-Shirt Club. Of course, there’s a little more to the story than that! If you’re feeling stuck in your subscription box journey, this episode will inspire you. Andrea and Whit…
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In this episode, we share the highlights of Sub Summit 2024. While everyone will have a different experience based on what sessions and events they go to, we thought you might want to hear a little behind the scenes of what we got into! Links mentioned: Nancy Harhut (HBT Marketing) Get 12 free custom boxes at BoxUp (just pay shipping) Subbly Get on…
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The summer months can traditionally be slower for some e-commerce and subscription box companies. It all depends on your niche, but this can be perfectly normal. The important thing is to understand the different seasons in your business and prepare for them. During the busy months, you should not be afraid to put your foot down and get as many new…
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Last week I hosted our annual Subscription Box Week and it was so so good! Part of the week features interviews with subscription box owners who have various types and sizes of businesses. This year, I interviewed 4 subscription box owners at once - all of whom have some type of bakery box. Each serves a different niche and each followed a differen…
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In this episode, we had the honor of podcasting LIVE at Sub Summit 2024 in Dallas, TX. Yes, that means we had actual people in the audience while we chatted. SO fun! We decided to take a different approach with our topic, focusing on when things go wrong! As entrepreneurs, we must be resourceful, figure it out and have Plan B, C, and D ready to rol…
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On today's episode of Subscription Box Answers, I am revisiting my SubSummit session on '7 Secrets to High Converting Meta Ads.' A lot of people have reached out to me asking me to share the slides. So I have decided to cover the session again for those that couldn't make it to SubSummit. For the vast majority of subscription box businesses in 2024…
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Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box. …
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A common question I have received over the years is why we don’t sell other dog products on our main BusterBox website and only focus on our subscription box. It’s a great question, and in this episode, I break down our entire thought process behind this. We do sell many other products, but not on the front of our website. Our main focus is our sub…
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When you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person. Kathy was inspired to provide moms like her - burnt out and d…
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In this episode of Subscription Box Answers, I break down the benefits and negatives of offering free shipping versus charging your customers for shipping. A shipping charge can be a conversion killer, but there are things you can do to help mitigate that. Also, there are customers who are willing to pay for faster shipping, and you can use that as…
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While we are OOO at Sub Summit, you can enjoy the re-airing of this popular episode and take advantage of the free custom printed box offer! While you are listening, we're probably hanging out at the BoxUp booth, checking out their new custom packing tape (launching soon!) Use code SBB12 for 12 free custom printed boxes (just pay shipping) at https…
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What if you could level out your revenue, create consistency, and put an end to the feast-and-famine cycle of one-time product sales? What if you could add stability to your business that allowed you to cover payroll and overhead expenses? What if you knew the inventory you were buying was already sold? Let’s talk about the life of a product-based …
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In this episode of Subscription Box Basics, host Julie Ball is joined by Jessica Principe, founder of All Girl Shave Club and the new owner of A Year of Boxes. They discuss the tremendous benefits of being listed on third-party review sites like A Year of Boxes, including increased visibility, SEO advantages, and access to a new audience. Jess shar…
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Welcome to another episode of Subscription Box Answers! Today, we have the pleasure of interviewing Subscription Box Experts Member Jared Latigo, the founder of The Chicken Bawks, a T-Shirt Subscription For Crazy Chicken People. Jared has built an impressive business generating over $500K per year in sales with 800 active subscribers and growing. J…
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Once a year, thousands of people join me for a one-of-a-kind subscription box coaching experience. Subscription Box Week is coming soon… and I can’t wait! Several years ago, I had started my coaching membership Launch Your Box and it was growing. Slowly. I wanted to put some gas on it and grow more rapidly. A conversation with my mentor, Stu McLare…
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In this episode of Subscription Box Basics, Julie Ball discusses the essential elements that your subscription box website needs to convert visitors into customers. She emphasizes the importance of having a professional website and covers five key components: offering an incentive, clear call-to-action, professional photos, social proof, and ways t…
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In this episode, we explore a crucial yet often overlooked metric that reveals the true health of your subscription box business: the Subscription Box Profit Spread (SBPS). Unlike traditional metrics such as LTV, CAC, and payback periods, the SBPS provides a comprehensive view of your business's sustainability and growth potential. Key Topics Cover…
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Do you get excited thinking about starting a subscription box but worry about what it will cost to get started? A subscription box is an eCommerce business which means there are start-up costs involved just like with any other online business. These costs can vary depending on what you want to do. You can be profitable from month one, but you have …
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While many look forward to the fun adventures of summertime, it can present challenges for entrepreneurs. On this solo episode, Renae shares some of her own summer strategies as a busy mom of two and business owner. Have your own work life balance strategies? Share them on Instagram and tag us @subscriptionboxbasics. Support the show…
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I talk to many people in this space, and it’s fair to say some brands have found 2024 very tough so far. This will heavily depend on your niche and your location, but for some brands, things have been more challenging than usual. In this episode of Subscription Box Answers, I share my current thoughts on the subscription box industry and give some …
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You can turn on the news and see what’s happening with our economy. Big box retailers are closing, small businesses are shutting their doors. Yet I’m here to tell you NOW is the right time to start a subscription box. Why? The answer is simple. People are buying. I see it every day in my own business. I saw it during my recent very successful launc…
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Have you heard of mushroom coffee? Julie recently tested the new (to her) Ryze mushroom coffee subscription and shares her experience with Renae on this podcast episode. We LOVE trying subscriptions to experience the good, the bad and ugly...so we can all learn from other brands! For those more interested in Ryze mushroom coffee, its loaded with ad…
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Meta ads are usually the best and most effective way of acquiring customers for most subscription box businesses. However, if you don't know what you are doing, you can end up burning a lot of money. On today's episode of Subscription Box Answers, I am covering five common mistakes that subscription box owners make when it comes to Meta ads. We hav…
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