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The HeyCreator Show

HeyCreator

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The HeyCreator Show is for building your creator business. Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For m ...
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Rooted and Reaching

Start Up South Bend Elkhart

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There’s a job to do, and in the South Bend - Elkhart region, a midwestern work ethic is changing the narrative from rusty to ready. Our cities are opening up and working together as a region—universities are engaging beyond their campuses, sharing their brainpower and realizing that they’re bigger and better with the community behind them. Organizations are reaching out to newcomers and helping them build local networks, leveling the playing field. Infrastructure is being creatively adapted ...
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Lean Marketing

Allan Dib

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No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.
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Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Josh Spector (@jspector) on how to grow your newsletter with social media — and vice versa. (0:00) — Intro (4:21) — Do you need more followers, or something else? (17:20) — Switching from a weekly to daily…
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Few self-help books have cut through the noise like “Don't Believe Everything You Think”. In this episode, author Joseph Nguyen shares the brilliant marketing strategies that propelled his global bestseller to success, from leveraging TikTok and Amazon ads to building a strong affiliate network. Joseph’s work, translated into over 40 languages, ble…
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Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) catches up with old teammate Charli Prangley (@charliprangley) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit to Kit and lessons from her journey as a YouTube…
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Do you dread traditional sales techniques and wish there was a better way? If you've been struggling with constant sales rejections, this episode is a must-listen. We're talking to Josh Braun, a sales strategist who has mastered the art of empathetic selling. He’s here to help you stop wasting time on deals that won’t close and start focusing on bu…
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Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews old friend Bryan Harris (@Harris_Bryan). Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his t…
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What does it take to become a top-tier copywriter? How about a mix of creative genius, a touch of controversy, and a proven track record? Copywriting often sits quietly behind the scenes, but today’s guest stands out for being loud, proud, and a tad controversial. Daniel Throssell has shaken up the industry with his bold techniques and unconvention…
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Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Jason Levin (@iamjasonlevin), a creator, entrepreneur, author of Memes Make Millions, and self-proclaimed memelord who currently serves as the Head of Growth at Product H…
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This week host Marty Mechtenberg and Susan Ford welcome the founders of "A Bite With Mee," Mi Sun Klingerman, and Hiro Alaman. Mi Sun and Hiro discuss the formative experiences that led them to the food industry, including Hiro's early aspirations inspired by TV chefs and Mi Sun's involvement in organic farming and cooperatives. They share how thei…
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Ever wondered how top entrepreneurs manage to sell premium programs effortlessly? Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods. John discusses the importance of understanding clients' goals, cha…
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Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) take on four Creator Advice questions from X and the HeyCreator community. Thank you to George, Jay, Nausheena and Michael for your questions! (0:00) — Intro (0:38) — George asks, …
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Lean Marketing Meets Kaizen with Adam Lawrence. With over 35 years of experience, Adam discusses how Kaizen—Japanese for 'continuous improvement'—can drive rapid, sustainable improvements in business processes. We delve into case studies, including a game-changing Kaizen event that transformed a client's distribution efficiency, saving them million…
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Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, we’re running an expert session from the HeyCreator community with Corey Wilks, Psy.D — a psychologist and executive coach. Corey gives an excellent presentation on The Four Horsemen of Fear before Matt Ragland (⁠@mattragland⁠) joins him on the c…
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This week hosts Marty Mechtenberg and Susan Ford speak with Rich Carlton, President of Aunalytics, a company that specializes in managed IT and analytics services. Rich discusses the fascinating journey of Aunalytics, exploring how it has paved the way for innovation and technology in the South Bend-Elkhart region. He shares insights into the compa…
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The Entrepreneur's Guide to Success: Business, Lifestyle, and Health with Greg Casser. Join as Allan dives into the life and career journey of Greg Casser, a marketing expert, business coach, and successful investor. In this powerful episode, Greg shares his experience in transitioning from a tech enterprise architect to owning multiple companies a…
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Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell. Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game…
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Sometimes success is not about the size of the platform, success is one life at a time. Tim Schurrer discusses the personal and transformative journey of writing and believing in his book's message and how success can be found beyond traditional metrics. Delving into themes of servant leadership, finding a balance between goal-setting and the daily…
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Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode, we’re running a stellar presentation Cam Houser (@cahouser) gave in our HeyCreator community about all things video. You’ll learn about what it takes to get comfortable on video, small ways you can improve production, how to come up with better video ideas, and even jo…
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This week host Marty Mechtenberg and Susan Ford explore the fascinating world of food analytics with Rian McDonnell, Co-Founder of FloVision Solutions. Rian shares his journey from rural Ireland to establishing a cutting-edge company in the South Bend Elkhart region, focused on optimizing the food chain, particularly within the protein industry. He…
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Every business is a lifestyle business. It’s just whether it’s a good lifestyle or a shitty lifestyle. In this episode, James Schramko, dubbed the 'Zen monk of entrepreneurship,' discusses his philosophy of simplicity in business and life. James has built and sold several online agencies. Has coached many superstars of the online world since 2009. …
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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the fastest ways to make $10,000/month as a creator. The episode is split into three different sections — Newsletters, Coaching, and Courses. (0:00) — Intro (1:15) — What’s the fastest way to make $10,000/month with a newsletter…
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Discover how to make friends as an adult with Nick Gray, the author of 'The Two-Hour Cocktail Party.' In this episode, we dive into the challenges and solutions for making friends as adults. Nick shares his structured approach to hosting events that facilitate new connections and relationships, especially for those who struggle to build a network a…
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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process. Later, Tim Forkin (⁠@timforkindotcom⁠) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourse…
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In this solo episode, Allan Dib, the author of the world-famous The 1-Page Marketing Plan, guides you through writing, promoting, and monetizing a bestselling nonfiction book. Allan is an author who has written two bestselling marketing books—the ones he wishes he had when he was first learning marketing. His book, The 1-Page Marketing Plan, was ca…
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This week host Marty Mechtenberg and Susan Ford talk with Richard Worsham, Co-Founder of Janus Motorcycles. Richard shares his journey Richard Worsham transitioned from architecture to designing custom motorcycles and founding Janus Motorcycles. He discusses the importance of relationships and the role of community and local resources in his entrep…
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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviewed Gina Bianchini (Co-founder and CEO of Mighty Networks) and Jordan Mix (Partner at Late Checkout) LIVE in-person for a conversation about community design. How do the most successful community builders do it? What makes their communities thrive without their direct …
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Join Stephan Spencer, a renowned 3-time author, prolific blogger, international speaker, and foremost authority on SEO, for an insightful journey into the realms of business success and spiritual growth. Stephan Spencer shares his remarkable evolution from a web development entrepreneur to a leading figure in the world of SEO. Through engaging conv…
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How do you create content for your favorite brands and make the big bucks? You already can — but not in the ways you think. You’re probably leaving money on the table. After today’s episode you’ll ask yourself, “Why didn’t I think of that?” Don’t worry, it’s not too late. Terry Rice, our Director of Growth & Partnerships at HeyCreator, is here to t…
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This week host Marty Mechtenberg and Susan Ford talk with Mike Brown, Founder of SOULSTIR Publishing. Mike shares his remarkable journey from personal reflection during 2020’s challenges to the establishment of his publishing company. In sharing his family’s impactful story and his deep-rooted connections with Notre Dame, Mike reveals how he found …
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In this episode, Greg Merrilees discusses the journey and challenges of transforming his business from T-shirt designing to top-tier website and brand creation. He shares valuable insights on understanding the audience, leveraging AI in design, the importance of mentorship, and effective strategies for getting client referrals. -The common mistakes…
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How do you build a life you don’t need a vacation from? That’s why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream? To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million sala…
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John Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems. In this episode, Allan and John explore practical marketing strategie…
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You want to sell more courses. Billy Broas is an expert in course launch marketing. If you watch today’s episode with Billy, you’ll be able to sell more courses. Therefore, you NEED to watch this episode. Today’s conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages a…
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This week host Marty Mechtenberg and Susan Ford talk with Len Morris, CEO of Viewrail, a modern stair company in Goshen, Indiana. Len’s background is multifaceted, having once been a pastor, he transitioned into an entrepreneur and business leader in the South Bend-Elkhart region. He shares the core values of Viewrail and the pivotal moments that h…
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April Dunford, a globally recognized expert in positioning, executive consultant, speaker, and author, takes you on a deep dive into the strategic world of positioning. Guided by Allan’s probing questions, April shares rare insights into the operation of her consulting business and the personal positioning lessons she’s learned. This episode will i…
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“What should I charge?” Every creator asks this question. Don’t worry, we’ve got you! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involve…
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