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SWAG 100 PODCAST

SWAG 100 PODCAST

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Swag 100 podcast is focused on exploring the dynamics of influencer culture, personal branding, and entrepreneurship. It often features interviews with various guests, including successful entrepreneurs, industry experts, and creatives, who share their insights and experiences. The podcast aims to provide listeners with practical advice and inspiration for building their own brands and navigating the digital landscape, while also discussing broader trends in social media and marketing. Overa ...
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Branding Matters

Branding Badass

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In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters. Branding Matters is ranked in the top Branding Podcasts worldwide. It's one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it's the only podcast to ever be listed on PPAI's ...
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Budget Nerds

You Need a Budget

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Personal finance experts Ben Barlowe and Ernie Reppe get nerdy with numbers as they share budgeting tips, strategies for categorizing transactions, and lessons learned from using the revolutionary budgeting system known as You Need a Budget.
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The Friday Mix is a weekly podcast packed with new fresh house music. It’s improvised, recorded straight from the DJ decks. The Friday Mix covers house genres like electro house, future house, bass house, swag house, big room house, lounge house, tech house, funky house, disco house, but nothing is ever off the table as long as it’s good house music. More info: http://togarashi.se Available for bookings: hello@togarashi.se
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In today's episode, Ben and Ernie chat with Veronica Brashier, who is in charge of the Corporate Wellness program at YNAB. Veronica's YNAB story starts with working freelance as a wedding photographer with a highly variable, and seasonal income. Both she and her husband were self-employed at the same time, while raising a young family, and the stre…
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Send us a text Today I'm sitting down with Matt Purcell, Australia's foremost expert on personal branding. Matt is on a mission to bridge the gap between thought and action, inspiring doers to think creatively and thinkers to take decisive steps. In this episode, Matt shares invaluable insights on how to stay relevant in an ever-changing world. Whe…
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Today's episode is officially the 100th episode of Budget Nerds (if you count the YouTube episodes that were published before the audio podcast feed)! Ben and Ernie reflect on the past few years, the most and least viewed episodes, their favorite episodes, and the many YNAB wins they've had a chance to share and celebrate along the way. Thank you f…
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Send us a text Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of ci…
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If you're standing up, you might want to take a seat, because something big has happened... Ben actually changed his budget! Over the last year Ben has had some major life changes that have resulted in more monthly cashflow and also bigger expenses, so it was time, at last, to overhaul his budget. In today's episode Ben discusses the circumstances …
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Send us a text Welcome to the first episode of an exciting new season! I'm absolutely thrilled to kick things off with a truly special guest - Brett Marz. Brett is the co-founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning …
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One of the interesting parts of working at YNAB is you get to observe human behavior related to personal finance. As Ben and Ernie have noticed over the years, YNAB'ers tend not only to reach their financial goals -- such as paying off debt or saving for a big purchase -- but also complete a number of other goals at the same time. There's something…
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Send us a text Discover the captivating journey of Esmae, a rising star from Teesside who has taken the UK music scene by storm. With her powerful vocals, heartfelt lyrics, and genuine personality, she has cultivated a diverse fanbase that resonates with her artistry. Boasting over 1.4 million streams on Spotify and attracting up to 8,000 monthly l…
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Send us a text My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” …
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On today's episide Ben and Ernie welcome another Ben to the show -- Ben Markley, host of YNAB's Sketchy Advice series on YouTube. Ben has a reputation for striking metaphors and thought provoking ideas about money and putting YNAB's principles into daily practice, and today he shares some of his favorite ideas, including: Why you should go ahead an…
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Send us a text Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level? Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in revolution…
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Ben and Ernie get a handful of recurring questions that aren't quite big enough topics to make into their own episode, but nevertheless deserve to be answered! In today's show, they tackle some of those questions, including: What does Ben mean when he talks about the "matchy matchy game?" Helping kids learn to budget Should you have separate catego…
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Send us a text My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of th…
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The Budget Nerds have covered the spending habits of a lot of married folks with families, but what about the single people out there? In today's episode, Ben and Ernie speak with Jasmin Green, a PhD student in the Department of Plant Sciences at UC Davis. Jasmin is an avid YNAB'er, who credits the methodology with keeping her bank account in order…
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Send us a text What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives? Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With …
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Getting a month ahead with your money is a milestone for many YNAB'ers. Being a "month ahead" means that when the first of the month hits, all your bills and expenses for that new month are already paid for -- the money for them is sitting in your bank account, and assigned to the respective categories in YNAB, waiting to cover those costs. And boy…
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Send us a text Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me! Laurie is no stranger to the art of storytelling and brand …
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Today Ben and Ernie are joined by returning guest and YNAB Lead Educator, Erin Lowell, who posed the idea of thinking bigger with your money. Many people come to YNAB seeking a way to escape the paycheck to paycheck cycle, pay down debt, build an emergency fund, and reduce their stress and anxiety around money. These are wonderful goals! However Er…
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Send us a text In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content. He's also the mastermind behind the hilarious and widely-loved PPAI …
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It's a common story: a person finds YNAB and starts using the software, only realize months (sometimes years) down the road that they weren't actually following the YNAB method. They were just tracking expenses using YNAB's software. Tracking expenses is not a bad thing -- tracking brings awareness of your spending habits and where your money and e…
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Send us a text Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker. In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by comp…
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Ben and Ernie chat with Jeremy Schneider, an entrepreneur turned personal finance teacher who aims to demystify the confusing world of investing with simple, unbiased information. In his early 20's, Jeremy founded an internet startup and ran it for 12 years, never taking home more than $36k/year -- while living in San Diego, CA! This experience req…
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Send us a text Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands." In his much-anticipated return to my podcast, Adam dives into his latest creative…
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Ben and Ernie open their inboxes for another mega round of YNAB wins -- stories from YNAB users about positive outcomes, reduced stress, and newfound confidence with their money. In today's mega episode, they have broken up the wins into several themes: Partner wins Gaining control Getting a month ahead Paying down debt Clarity Stress reduction Bui…
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Send us a text Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry. First up, we have Charity Gibson - the energetic and innovative new Chief Marketing Officer at Proforma. Charity has been a vibrant force in the industry, known for her creative strategi…
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YNAB is well known for the Four Rules, or what many YNAB'ers are now calling the Four Habits, which describe the process of gaining control of your money and learning to spend with joy rather than shame or regret. The Four Rules are: Give every dollar a job Embrace your true expenses Roll with the punches Age your money In today's episode, Ben and …
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Send us a text Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers. During our chat, Jo…
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In today's episode, Ben shares a story about swimming at the YMCA. One of Ben's favorite forms of exercise is swimming laps at his local YMCA, and while it's a great solitary form of exercise, sometimes you can't help but notice how your pace compares to others in the pool. One day Ben started swimming laps only to notice an older lady absolutely h…
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Send us a text In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health. His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo. During our frank conversation, John opens up about his fam…
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Ben and Ernie respond to a recent survey reported by Jill Schlesinger on CBS Morning about American's 2024 financial resolutions. The top responses: save more money (41%), pay down debt (38%), and spend less (30%). BORING! Ben rants about why "spending less money" is not a good financial plan, and Ernie highlights the importance of putting a why be…
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Send us a text Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and…
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In today's episode, Ben and Ernie discuss what to do with cold, hard cash money. For many YNAB'ers debit and credit card spending fits nicely into the YNAB paradigm, since YNAB can interface directly with financial institutions and pull online banking data. Cash transactions, on the other hand, can create a stumbling block since they exist outside …
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Send us a text Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters. You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV. What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today…
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The short answer is yes. But why? Ben and Ernie dig into the reasons why giving every dollar a job is essential to creating a stress-free life around money. As Ben explains, the point of YNAB is to ruthlessly root out self-delusion, and be honest about both what you want your money to do for you and what tradeoffs you will have to make to accomplis…
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Send us a text Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation. With a social media presence exceedin…
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Rule Two of YNAB's Four Rules is "embrace your true expenses." True expenses are expenses that may not be regular, but are a normal part of life: new tires, HVAC repairs, emergency doctor visits. Sometimes they are expected -- every car and house will need repairs eventually -- and sometimes they are unexpected, like a trip to the emergency room. A…
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Send us a text My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She h…
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Ben and Ernie invite Kath Younger, Registered Dietitian and popular nutrition and wellness blogger, onto the show to discuss how her health journey led her to seek financial health and wellness. Kath started her blog katheats.com in 2007 to record her experiences exploring healthy foods and healthier eating habits, and has now expanded to cover nat…
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Send us a text My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker. With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approac…
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Behind every rule, there's a habit. In today's episode, Ben and Ernie explore YNAB's Four Rules, but in the context of the habits they build. After all, budgeting well is not so much about following (or breaking) hard rules, but rather consistently following certain habits, to help you plan and make better tradeoffs with your money. Share your YNAB…
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Send us a text On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few. With her wealth of experience in pro…
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Through 80 episodes (and counting!), passionate YNAB'ers have been sharing their personal finance wins, big and small, with Ben and Ernie. Whether it's paying off debt, handling an emergency expense, or simply feeling more relaxed and at peace about money, we cherish each win and love to put a spotlight on them all. In today's episode, Ben and Erni…
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Send us a text This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023. In it, I share my very personal eulogy about who Sylvia was; As an artist. As a writer. As a yogi. As a wizard. As a wife. And as a mother. As a Bubby, and so much more! It's the ultima…
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Send us a text Unlock the secrets to setting the music industry ablaze with R&B sensation Nathaniel The Great, who joins us to dissect the creation of their latest anthem that's igniting the seasons, tailored for the ladies who love to groove. We then pivot to the grand reveal of my new venture, the Great Ones label – a collective that's crafting a…
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Send us a text Memphis beats in my heart like a drum, and my soul thrums to the rhythm of the city's music scene. That's why it was an absolute thrill to sit with Drumma Boy, whose tracks have painted the backdrop of Memphis' streets, echoing stories of adversity, triumph, and unity. Our conversation, rich with personal anecdotes, delves into his e…
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Send us a text My latest sit-down with Joseph Nicolo aka Joe The Butcher owner of Ruffhouse Records -Studio 4 isn't just a nostalgic trip through the golden years of hip-hop; it's a revelation of the roots that keep this genre grounded and growing. With a fresh Cypress Hill homage inked on his skin, Joe takes us through his melody-rich journey that…
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Send us a text In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building …
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What if... saving money wasn't actually a thing? Crazy, right?! Well, if you subscribe to YNAB's philosophy -- the Four Rules -- then money is properly understand as a spending tool. The whole point of money, and your budget, is to plan how to spend your money. Savings is really just money that you plan to spend later, whether it's three days later…
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Send us a text In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an ent…
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Send us a text Step into the studio with Philly's own music mogul, Chris Schwartz from Ruffhouse and Ruff Nation, as we unpack a treasure trove of stories on Goat Vibes. Experience firsthand accounts of the Fugees' electrifying homecoming and the pulse of Philly that beats at the heart of disco guitar. Engage in a fiery debate over Lauryn Hill's se…
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