AIRBNB OR A HOTEL, THIS AUDIO PODCAST WILL ANSWER MOST OF YOUR QUESTIONS. Cover art photo provided by Scott Rodgerson on Unsplash: https://unsplash.com/@scottrodgerson
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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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A podcast offering conversations with a diverse group of SaaS leaders from around the world who share lessons they learned at various stages of their business. You’ll hear stories from bootstrapped and VC-funded founders, c-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, ...
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Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved ...
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Welcome to the Revenue Rebels podcast, hosted by Alan Zhao, Co-Founder of Warmly.ai. We feature B2B SaaS revenue leaders who have challenged traditional methods to achieve remarkable results. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, B2B Netflix, video marketing, warm calling, customer led sales, influencer marketing and more. On the show you can expect episodes with those who create demand - mar ...
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Interviews and Discussions about all things serious and fun! #neatup247 Hosted on Acast. See acast.com/privacy for more information.
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1
600 Sahil Patel - Transform Your Website into a Lead Gen Machine
45:18
45:18
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बाद में चलाएं
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45:18
In this episode, Sahil Patel, CEO of Spiralyze, delves into the critical components of Conversion Rate Optimization (CRO) and its impact on B2B lead generation. The discussion begins with the importance of simplifying homepage layouts to enhance user experience and drive conversions. Sahil emphasizes the necessity of A/B testing to identify proven …
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1
Proven A/B Test Winners for B2B CRO With Sahil Patel
40:14
40:14
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पसंद
40:14
Conversation with Sahil Patel, CEO of Spiralyze, about B2B CRO and A/B testing. The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his…
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1
How to Transition out of Founder-Led Sales - Alex Newmann, CEO & Founder of Newmann Consulting Group
21:13
21:13
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21:13
Alex Newmann (Founder & CEO of Newmann Consulting Group) is an expert at helping founders of B2B companies (either bootstrapped or Series A funded) transition out of founder-led sales, make their first sales hires and build a scalable, repeatable sales process. In this episode, he sits down with Alan Zhao to help change the way you think about maki…
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1
Avoiding the Trial Trap: How to Leverage Free Trials in Sales Cycles (& Close More Deals) -- with Salman Mohiuddin
15:58
15:58
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15:58
Free trials can be a double-edged sword in B2B sales. While they offer prospects a hands-on experience with your product, they can also lead to prolonged sales cycles and missed opportunities if not managed correctly. In this episode of Closing Time, Dave welcomes Salman Mohiuddin, a seasoned sales trainer and coach, to explore his framework for fr…
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1
Develop a Winning KPI Strategy for Your Game Marketing With Adam Lieb of Gamesight
33:31
33:31
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33:31
Conversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing. With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping…
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1
5 Costly Mistakes New Sales Leaders Make (And How to Sidestep Them) -- with Meg Peterson
15:55
15:55
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15:55
It’s midway through 2024, and you’re a new sales leader…congratulations! Now you’ve got to get to work. The current and future state of the organization is on your mind. How can you make an impact right away, keep 2024 goals moving, and still begin to plan for 2025 quotas? In this episode, Dave welcomes Meg Peterson of On Deck Leadership Consulting…
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1
PR Strategies for Founders with Sneha Saigal
30:08
30:08
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30:08
What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more. Visit our website for the detailed episode re…
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1
599 Avetis Ghazaryan - Cutting Through the Noise with Demand Generation Tactics
43:23
43:23
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43:23
In this episode titled "Cutting Through the Noise with Demand Generation Tactics," Avetis Ghazaryan shares his extensive experience in B2B marketing, focusing on the challenges and strategies for building effective marketing campaigns. Avetis discusses the importance of generating demand and supplying sales teams with quality leads, particularly in…
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1
Gated vs. Ungated Content…What’s the Real Answer for B2B Marketers? -- with Anthony Kennada
18:51
18:51
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18:51
To gate or not to gate? Or “Gate-gate.” Either way, this is a controversial topic in B2B marketing. In this episode of Closing Time, we welcome Anthony Kennada of AudiencePlus, an online content experience platform. Anthony walks us through the value of owned media and talks about how to determine what is ‘exclusive content’ and therefore worthy of…
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1
Shorts: Overhauling Product Strategy: Turning a $20k Ad Spend into Real Results
8:27
8:27
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8:27
Join us for a short, insightful episode where our CEO and host, Behrad Mirafshar, dives into a compelling client success story. One of our clients was burning through $20k monthly on paid ads, only to face a staggering customer acquisition cost (CAC) of $50—far above the industry average of $1 to $3. Behrad will walk you through the precise steps w…
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1
The Power of Positivity: Boosting Sales with a Positive Mindset -- with Neil Rogers
13:45
13:45
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13:45
Sales reps often get tangled in complex tactics, losing sight of the basics that truly matter. But in today's competitive market, what really stands out? Exceptional customer experience. In this engaging episode of Closing Time, Neil Rogers, a marketing expert, speaker, and author of "Bar Tips: Everything I Need to Know in Sales I Learned Behind th…
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598 Ryan Ruud - Simplifying Complex B2B Sales
40:57
40:57
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40:57
In this episode of the B2B Digital Marketer Podcast, Ryan Ruud, founder of Lake One, shares his expertise on simplifying complex B2B sales processes to increase revenue effectively. Ryan emphasizes the importance of understanding the underlying issues when organizations seek to increase leads and revenue. He advocates for asking deeper questions to…
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1
How Data Privacy Company Streamlines Operations with Insightly's Enterprise CRM | Customer Spotlight
16:36
16:36
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16:36
In today's digital age, data breaches have become a pressing concern for businesses of all sizes. Incident response service providers play a crucial role in mitigating these risks, helping companies swiftly identify and manage sensitive information after a security incident. Assessment First is one of those companies. Its CEO and founder, Kris Wass…
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1
Is Your Brand in Crisis Mode? Key Insights from the 2024 B2B Buying Disconnect Report -- with TrustRadius' Allyson Havener
17:22
17:22
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17:22
Sales cycles taking longer. More people on buying committees. It’s not your imagination – B2B sales is getting more difficult for both vendors and buyers. On this episode of Closing Time, we welcome Allyson Havener from TrustRadius to discuss the 2024 B2B Buying Disconnect Report and why this is 'the year of the brand crisis.' Allyson shares data-b…
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1
Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze
37:39
37:39
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37:39
Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…
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1
Hybrid Messaging Approach with Carolyn Beaudoin
47:48
47:48
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47:48
How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more. Visit our websit…
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1
597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment
49:45
49:45
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49:45
In this enlightening episode of the B2B Digital Marketer podcast, host Jim Rembach is joined by Scott Edinger to discuss the critical importance of aligning sales and marketing strategies to drive business growth. Scott, a seasoned consultant and author, shares his expertise on how to bridge the gap between strategy development and execution, empha…
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1
Show Me You Know Me: Mastering Personalization in Sales Outreach -- with Sam McKenna
15:00
15:00
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15:00
Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal. Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics. In …
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1
Shorts: 4 UX Tactics that Make of Break Your SaaS App
10:22
10:22
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10:22
In this episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the crucial UX tactics that can make or break your SaaS app. Behrad highlights the importance of UX in differentiating your product in a competitive market and ensuring user retention. Learn about four key strategies: maintaining message consistency across all platforms, pr…
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1
Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand
32:45
32:45
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32:45
Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…
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1
WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao
52:54
52:54
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52:54
In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…
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1
Advanced Affiliate Marketing for SaaS, Software, and Digital Products with Adam Riemer
31:56
31:56
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31:56
Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO. Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth S…
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1
Driving Success with a Scalable CRM: How American Truck Training Scaled to Millions with Insightly | Customer Spotlight
13:45
13:45
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13:45
Ready to take your business to new heights? One of the biggest roadblocks to growth can be outdated tools that can't keep up with your ambition. This is especially true for mission-critical systems like your CRM. You need a solution that scales alongside you, not hold you back. In this episode of Closing Time, Jerome Redmond, CEO of American Truck …
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1
Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar
16:44
16:44
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16:44
Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…
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1
Shorts: Build Your Moat, Outsource the Rest
6:45
6:45
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6:45
In the latest episode of Bonanza Growth Shorts, host Behrad Mirafshar explores the potential of OpenAI and how its growth will impact early stage startups. OpenAI is faster and more efficient than many businesses out there, so you work will begin where OpenAI's research ends. Tune in to learn how to stay ahead of OpenAI's innovation and secure star…
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1
596 Aaron Branson - Proving Marketing's Financial Impact in B2B
45:38
45:38
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45:38
In this episode, Jim Rembach is joined by Aaron Branson to dive deep into the critical topic of proving marketing's financial impact in the B2B space. They explore the challenges marketers face in justifying their budgets, the importance of strategic alignment, and practical ways to demonstrate marketing's value to the C-Suite and board members. Aa…
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1
Self-Sourcing Pipeline: How to Empower & Enable AEs to do More Outbound -- with Jason Bay
16:40
16:40
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16:40
Sure, getting leads from marketing is great. Leads served up from your SDR team? We love it! But real revenue growth happens when AEs are also self-sourcing pipeline. Sales leaders, if you want your AEs to get excited about outbound, it's up to you to explain the "why" and enable them with fresh tactics for success. In this episode of Closing Time,…
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1
Shorts: Community-Led Business Development
11:01
11:01
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11:01
In this insightful episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the power of community in fostering business growth. Behrad highlights how engaging with a supportive community can be a game-changer for businesses. He explores various strategies for leveraging community resources and shares real-life examples and practical tip…
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1
Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia
41:21
41:21
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41:21
Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies. Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, t…
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1
0 to $30 Million ARR with 4 Salespeople - Ryan Staley, B2B AI Sales Expert & CEO of Whale Boss
27:20
27:20
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27:20
The jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines. Today’s guest is a master of sales efficiency. Over 5…
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In this episode I sat down with one of my closest friends, Ali aka Big Ali, to discuss mental health & grief after a personal loss, and how Forrest Gump inspired him to run from London to Brighton to raise money for mental health & suicide awareness. Hosted on Acast. See acast.com/privacy for more information.…
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1
A/B Testing & Optimization Tips to Increase Web Conversion Rates -- with Spiralyze's Sahil Patel
16:40
16:40
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16:40
Small changes...BIG results. If you want to grow your business, spending money on getting more web traffic may seem like the right move. However, Sahil Patel and his team at Spiralyze take a different approach. Why not increase conversions from the traffic you already have? In this episode of Closing Time, Sahil shares specific tactics to increase …
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1
How LinkedIn & Cameo Built Their PLS (Product-Led Sales) Motion - Karen Chi, Founder of Karen Chi Consulting
34:32
34:32
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34:32
Many people don’t realize this but quite a few of your favorite platforms, including LinkedIn and Cameo, have implemented a product-led sales (PLS) motion a long time ago. In short, product-led sales is a go-to-market approach that relies on existing users of the product to drive revenue. Here’s the problem - if your PLS motion is implemented witho…
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1
595 Phillip Swan - Mastering B2B Go-to-Market Strategies
47:20
47:20
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47:20
In this episode, Jim Rembach interviews Philip Swan, a seasoned expert in sales and marketing strategy, to uncover the secrets of effective go-to-market strategies for B2B high-ticket organizations. Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. In this pod…
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1
B2B Influencer Marketing Masterclass - Morgan J. Ingram, Founder & CEO of AMP
29:55
29:55
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29:55
B2B Influencer marketing is booming right now. According to Forbes 94% of B2B marketers say influencer marketing is a profitable strategy, yet if you ask around you’re bound to find skilled marketers or founders who invested heavily in creator partnerships and ended up seeing less than desirable results. Here’s the thing - unlike investing in safe,…
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1
5 Discovery Questions to Double Deal Size & Shorten Sales Cycle -- with Krysten Conner
16:34
16:34
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16:34
Quality discovery questions separate good sales reps from great ones. In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coach whose résumé includes experience at Outreach.io, Salesforce, and Tableau. Krysten shares five of her nine ‘deal doubling’ discovery questions, making you come across as informed yet curious and pos…
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Ep. 77 MVP Traction: Design For Aha Momements with Javier Rincon
53:43
53:43
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53:43
Get ready to supercharge your growth mindset with Bonanza Growth, the ultimate podcast for innovators, entrepreneurs, and industry leaders. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode brings you face-to-face with world-class experts who share their insider knowledge and game-changing strategies. This week, Behra…
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1
Mastering B2B Positioning with Aditya Vempaty, VP of Marketing at MoEngage
28:14
28:14
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28:14
Today’s episode welcomes Aditya Vempaty, VP of Marketing at MoEngage - an insights-led customer engagement platform that can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestrati…
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1
SEO Optimization for Existing Content with Kai Davis
41:04
41:04
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41:04
How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more. Visit our website for the detailed episode recap with key learnings. Survey-based Research Projects with B…
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From Spreadsheets to Success: Why Insightly is the Best CRM for Nonprofit Business UK Screen Alliance | Customer Spotlight
10:32
10:32
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10:32
If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like film and television, face unique challenges—they must navigate industry shifts, uphold value for their members or communities, and ensure smooth operations without increasing costs. And having a powe…
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How to Implement Signal-Based GTM in B2B - Chris Walker, CEO of Passetto - Part 2
27:19
27:19
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27:19
This episode continues the conversation with Chris Walker - Executive Chairman of Refine Labs and CEO of Pasetto - a GTM Strategy Consultancy that helps B2B Executives identify and execute against their highest priority growth levers with confidence and clarity. He’s also the host of B2B Revenue Vitals - one of the most beloved podcasts in the B2B …
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594 Zee Jeremic - Getting to the Heart of Sales and Marketing Alignment
46:38
46:38
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46:38
In the podcast episode, the focus is on the essential aspect of aligning sales and marketing strategies within contemporary business environments. It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The introductio…
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The Modern Go-To-Market Playbook - Chris Walker, CEO of Passetto - Part 1
21:40
21:40
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21:40
B2B has recently been obsessed with the word “dead”. Cold calling. Email marketing. Blogs. Interview based podcasts. You name it - someone’s made a case on a LinkedIn post that it’s dead and discouraged many from strategies that have worked for seemingly forever. Truth is - in 2024, the word “dead” is more relevant than ever when used to refer to m…
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Is the Party Over for SaaS? How SaaS Buying is Changing and Why Platforms are Winning -- with Eric Christopher
17:18
17:18
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17:18
It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover. In this episode of Closing Time, Eri…
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The Secret Behind High-Growth B2B SaaS Revenue - Jared Fuller, Co-Founder of Nearbound.com
33:02
33:02
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33:02
Whether you know it or not, your business has a Nearbound sales strategy. Here’s the secret nobody told you - this type of partner revenue is exactly what drives most of the growth for high performing SaaS companies that take over the market seemingly out of nowhere. So what is nearbound? In simple sales terms, those are the deals that close quickl…
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Successfully Switching From One-Time Fees to Subscriptions With Fred Linfjärd
40:25
40:25
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40:25
Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model. If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to …
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Cheat Sheet for B2B Category Creation - Phil Carpenter, CMO of ALICE Technologies
29:48
29:48
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29:48
Today’s episode welcomes Phil Carpenter, CMO at ALICE Technologies - the world's first artificial intelligence platform that understands construction. ALICE enhances your construction planning and scheduling abilities to help keep crews flowing on any size project – so you can build faster and cheaper. Everybody wants to be a category creator - unt…
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🎉 100th Episode: The End of the Line for Cold Calling (& What's Replacing it) -- with Sam McKenna
21:47
21:47
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21:47
Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing! In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cu…
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Ep. 76 The Future of AI-Native Apps with Jack Lancaster
51:52
51:52
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51:52
Dive into the dynamic world of AI innovation with our latest episode of Bonanza Growth! Hosted by Behrad Mirafshar, founder and CEO of Bonanza Studios, this week's special guest is none other than Jack Lancaster, the CPO and co-founder of Spoke.ai. Jack Lancaster, an industry titan with a passion for cutting-edge technology, takes us on an exhilara…
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How to Build a Brand like ClickUp - Melissa Rosenthal, CMO at Insight Timer (ex. CCO at ClickUp)
29:48
29:48
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29:48
Stale marketing is like stale bread. People will bite - but only if they’re desperate enough. When you’re going to market with a new product in a well-established, saturated space that consists of top-heavy key players with billion dollar evaluations, stale won’t cut it. Today’s guest is Melissa Rosentha - CMO at Insight Timer, and ex. Chief Creati…
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