How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human? Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experienc ...
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”Soulcial Scoop” is the podcast that teaches entrepreneurial Creators and influencers to turn their online influence and creativity into a profitable, self-sustaining business.
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After 15 years in the fashion industry, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands. My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.
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Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
Feel Good Retail
Join indie retail hypewoman and founder of Feel Good Retail, Janine Mulone, to discuss the highs, lows, and how-tos of running an independent retail business. In each episode Janine and her guests share exclusive insights to inspire small brands to express their creativity, make money without giving up their vision, and build community. Say goodbye to forcing advice meant for much bigger businesses to fit your unique shop, goals and budget. Whether you're a brick and mortar shop owner, an eC ...
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Embracing Imperfections with Phoebe Sherman
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Phoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business. Episode Notes: ✿ Recognizing challenges and focusing in on what is possible to take on when tasks pile up ✿ Creating space for growth; knowing when to let go ✿ GGC financial insights and our Q4 projections ✿ A walk through our new rebrand S…
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How and Why to Outsource in Your Creator Business
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I talk to countless creators every week who are completely overwhelmed with work. They know they need to outsource, but there is some hesitation. Today I’m joined by Alex Porterfield, a business strategist and mentor for influencers and virtual assistants. She has successfully built a VA business where she has worked with top influencers and now sh…
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Crafting a Nurturing Connection with your Audience
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Madison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, high energy, and years of experience in the social media world supporting businesses in their growth journey equips her to bring you high level, practic…
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Your Plan for Holiday Season Brand Outreach
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Brands are relying on creators to help drive their sales more and more each year, with over 60% of consumers saying that they discover brands and products from social media. Your influence is valuable, so you can and should be reaching out to brands to work with this holiday season. We’re giving you the scoop on all things brand outreach. Check out…
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Vanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience. Episode Highlights ✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting the…
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The Biggest Business Lessons I’ve Learned So Far in 2024
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I have transformed the ways I approach my business and I can tie it all back to three major lessons I’ve learned. These things have been the key to building a successful, sustainable business that I truly love. Today, we’re diving into each of these lessons and I’ll give you some actionable steps you can take right now to level up your business as …
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Launching Less, Earning More with Caitlin Bacher
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Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators. Episode Details: ✿ Why launching didn’t work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth …
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5 Storytelling & Vlog Techniques to Try in Your Content This Month
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Short-form vlogs are some of the most common types of content. But there are right and wrong ways to create them. You want to tell a story that hooks your audience and keeps them engaged in not just that video, but all of your content. Today, we’re diving into how to create vlogs that are engaging to watch and easier for you to film. Learn more abo…
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Cycle Syncing Your Business and Content with @ConsciouslyCait
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If you’ve ever felt like you’re just not quite in sync with your business, you aren’t alone. You’re not lacking motivation; your body is just calling the shots. Cait of Consciously Cait is here today to talk about syncing your business with your menstrual cycle to work with your body instead of against it. Learn more about this episode's news ↓ Epi…
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Managing Multiple Streams of Income with Phoebe Sherman of Girl Gang Craft
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To have any sense of financial security, having multiple streams of income is vital. But that’s also a lot more for you to manage. Luckily for you, I chatted with an expert in this field, Phoebe Sherman. She’s the founder of Girl Gang Craft and has navigated the tumultuous world of entrepreneurship as she used social media to grow and scale her bus…
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Why Your Reels Aren’t Converting to Followers
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So many creators are just throwing up content and hoping something sticks and results in higher engagement and more followers. This leads to frustration and burnout. Today, we’re diving into everything from the Reels algorithm to analyzing the performance of past content so you can create more intentionally. Learn more about this episode's news ↓ E…
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How to Combat Burnout: A Content Creator Fireside Chat
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As a creator, we all dread burnout. You feel completely stuck creatively and have no motivation to keep posting. Don’t worry though, this happens to everyone who is consistently cranking out content, day after day. On today’s episode, I’m joined by a group of creators as we chat about what burnout means and how to manage it when creating content is…
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How Creators Can Be More Open to Change and Pivoting
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When your job is dependent on something as unpredictable as the internet, you have to be comfortable with changing and evolving. It’s scary to embrace change when what you’re doing seems to be working okay, but if you don’t grow and evolve, you’ll be left behind. Today I’m sharing why change is necessary to create a long, sustainable career and for…
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Why Do You Need a Personal Brand as a Content Creator (And How to Get One?)
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This one thing has made all the difference in my business as a content creator: building and maintaining a strong personal brand. In today’s episode of Soulcial Scoop, I’m diving into why I believe you should work on building your own personal brand to become successful in this career long-term. Learn more about this episode's news ↓ Episode 143 Sh…
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How (and Why!) to Start a Podcast as a Creator
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If you think the podcast market is too saturated or you don’t have enough to say, let me be the one to tell you that neither of those things is true. You have so much value and expertise to offer your audience and can absolutely create a successful podcast as a creator. Today I’m giving you the scoop on exactly how you can build your podcast from t…
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BONUS EPISODE: The Anti-Pitch Method Guide to Brand Partnerships on The Instagram Stories Podcast
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BONUS EPISODE: Today, I'm sharing a BONUS episode of a recording from The Instagram Stories Podcast hosted by Daniel Hill where I am dissecting the Anti-Pitch Method. Enjoy, and make sure to check out Daniel's podcast! Download the FREE Anti-Pitch Method Guide here →https://kristen-bousquet.ck.page/a5d217e389 Join 160+ other creators in our private…
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On Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne Fletcher
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Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a…
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Handling 5 Hard Conversations You May Have with Your Brand Partners
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When you’re working with brands as a creator, you want to do everything in your power to make sure things run smoothly. But like any relationship, there will be times that you have to have difficult conversations with them. I’m giving you the scoop on how you can prepare for and handle any hard conversations you might need to have with your brand p…
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The Social Bungalow with Shannon Matson
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Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using si…
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Kristen Bousquet On Monetizing Content, Brand Partnerships, and going Anti-Pitch
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Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a …
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Crafting Your Sales Funnels with Full-Circle Business Growth Strategies
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Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full…
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Intentional Practices for Weddings and Craft Fairs
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In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curati…
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Behind the Lens of Colorful Photography
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Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photogr…
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Exploring Manychat: the new Call To Action
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On today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons: ✿ Marketing structure of a funnel and creating “top of funn…
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Cheap Old Houses with Elizabeth Finkelstein
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Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House? Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. …
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Prioritizing Your Passions + Going All-In with Amy Larson of Overseasoned
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Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦 Our chat covers: How Amy combined her love of food + feminism to start the company The importance of following your curiosity How to know it’s time to go f…
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Fruitful Biz Ventures with Jennie Lennick
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Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholes…
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The One Mistake You’re Making with Your UGC Brand Outreach
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User-generated content is one of the best ways creators can diversify their income and create more reliable sources of revenue. But you have to pitch it to brands differently than you pitch regular partnerships. Today I share the biggest mistake I see creators make when doing UGC brand outreach and how you can avoid it. Learn more about this episod…
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My Journey in the Yoga Industry with Phoebe Sherman
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In this solo episode, Phoebe opens up about her unsettling experiences from her journey as a yoga student, to becoming a teacher, as well as the systemic issues present throughout the yoga industry. Phoebe also answers a question from a listener on the hotline about invoices, write offs, when to LLC, bookkeeping, and more fun tax stuff and we love …
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Land More Brand Deals With an Optimized Instagram Bio
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According to studies, you have seven seconds to make a lasting first impression. When the first thing people see from your Instagram is your bio, you need to make sure that it leaves a positive impression about you and your brand. So today, I’m giving you the scoop on all things Instagram bios and how you can optimize yours for the maximum impact. …
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Reinventing the Family Business with Payal and Kajal Vitha of Sonu Company
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The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s im…
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How to Feel Like Your Content is “Valuable Enough”
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As a content creator, you’ve definitely been told that to be successful you need to create content that has value. But how do you actually achieve that? Today I’m giving you the scoop on what you can do to feel like your content is “valuable enough.” Learn more about this episode's news ↓ Episode 138 Shownotes Download the FREE Anti-Pitch Method Gu…
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Behind the Strategy: 4 Steps for Solving Any Business Problem
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Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”? Me too. But also … I really love strategy at the same time. 🥸 So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear: Why every business needs a unique strategy A few rec…
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Missing Witches with Risa Dickens
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[Content Warning] this episode contains speak of domestic violence so please take care while listening Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpet…
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How to Turn Your PR Packages into a Paid Deal
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Everyone loves free stuff and getting a package from a brand you love is beyond exciting. But unfortunately, free products aren’t going to pay the bills. So how do you make the jump from just getting PR packages to getting paid brand deals? Today I’m diving into exactly what you can do to make more as a creator by getting paid for promoting product…
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Lessons I’ve Learned with Phoebe Sherman
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In this Solo episode, Phoebe tells us about the lessons she’s learned on her entrepreneurial journey including: ✿ being flexible ✿ being kind to yourself ✿ managing trolling ✿ how to ask for what you want mother's day gift guide is live and features products from 30 fem owned small businesses RSVP to our craft fair events Leave us a 5 star review o…
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Building Your Email List as a Creator 101: How and Why to Do It
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Having an email list as a creator is a great way to share your expertise, dive deeper into topics, and provide freebies. But, it can sound intimidating. So today, we’re diving into how and why you should build an email list as a creator. Learn more about this episode's news ↓ Episode 136 Shownotes Download the FREE Anti-Pitch Method Guide here →htt…
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Her Brand & Co with Jessica Korthuis
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Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the wo…
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Why You’re Not Getting Paid Brand Deals
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The biggest struggle I hear from creators, by far, is that they can’t consistently land brand deals. So why the heck is it so hard to find long-term brand partners? There are a few things that you may need to work on to find brands to work with and create a more reliable source of income. Learn more about this episode's news ↓ Episode 135 Shownotes…
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Brand Partnerships with Phoebe Sherman
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In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus: ✿ why partnerships have saved her business ✿ myths about working with big brands ✿ how she got into pitching partners ✿ aligning brand partners with he…
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How to Use LinkedIn as a Content Creator
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Sending cold pitches has to be one of the most discouraging things you can do as a creator. So I decided to try a different method and go straight to the source by connecting with the people behind the brand on LinkedIn. Today I’m giving you the scoop on how you can build the best profile as a creator to successfully connect with brands. Learn more…
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Indie Retail Rituals: 3 Things to Add to Your Calendar Right Now
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Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP. Tune in to hear: Why rituals are better than tasks The three dates we want you to get on your GCal How to prioritize data, strategy, AND self-care Want exact agendas & extra motivation to complete the rituals? 🪐 Join …
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Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more. In this episode, Julie shares her insight about going viral, buildi…
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Setting Boundaries as a Social Media Influencer
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Being an influencer is not an easy job and if you aren’t careful, you can end up getting taken advantage of and feeling incredibly burnt out. So today I’m giving you the scoop on how you can set boundaries as an influencer so you can continue to enjoy this incredible job. Learn more about this episode's news ↓ Episode 133 Shownotes Download the FRE…
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Foodie Feminism and Opening a Flagship with Amy Larson
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Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded …
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Why You Should Use LinkedIn as a Creator in 2024
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28:55
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28:55
LinkedIn may be an afterthought for many content creators, but I’m here to tell you that if you aren’t using it, you’re missing out. Since that’s where the people behind the brands are, you should be there too! Today, we’re diving into everything you need to know about LinkedIn so you can use it to build real relationships with brands and eventuall…
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Dear Handmade Life with Nicole Stevenson
47:31
47:31
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47:31
Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family. Key Poi…
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Tips for a successful craft fair season
24:27
24:27
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24:27
In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more. Key Points: ✿ Social media does not define our success and how we are perceived on social media does not define our success. ✿ Craft Fairs are a great opportunity for increa…
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Embodying your power through dance with Emily Chandra
43:17
43:17
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43:17
Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio. Key Moments from this episode: ✿ Emily tells us how we can use…
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How The Anti-Pitch Method Changed This Creator’s Success Story
42:29
42:29
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42:29
GET YOUR TICKET NOW ↓ Anti-Pitch Masterclass | Wednesday, March 20th at 6-7:30pm EST Grab your ticket: https://yoursoulcialmate.com/apm-masterclass I understand how discouraging it is to send out pitches to brands and hear nothing in return. This is why I found a way to build authentic relationships with brands that lead to consistent partnerships.…
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