Welcome to the Marketing Mentors Podcast. A podcast for aspiring marketing professionals by marketing professionals. Brought to you by RedPandas Digital.
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Red Flags That Someone Isn’t Listening Effectively | Episode 60
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In this episode of the Marketing Mentors Podcast by RedPandas Digital, Tasha and Linda discuss how most of us only hear about 50% of what’s said, even though 96% think we listen well. They highlight signs of poor listening like interruptions, off-topic responses, and lack of eye contact, and share simple phrases to help refocus conversations. Tune …
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5 Ways to Become INDISPENSABLE as a Marketer in the AI Age | Episode 59
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Unlock your potential in the age of AI by mastering creativity and emotionally intelligent content that resonates on a personal level. This video explores how marketers can stand out by leveraging short-form video, staying ahead of industry trends, and becoming AI specialists within their organizations. Learn to use AI-driven tools, make data-infor…
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Leadership and Difficult Conversations | Episode 58
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Master difficult business discussions with tips from John Spence. Learn how to handle feedback, navigate tough topics, and maintain respect while fostering radical candor, empathy, and psychological safety. Elevate your communication and leadership skills in emotionally charged conversations. Tune in for more insights!…
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How To Get People To Do What You Want | Episode 57
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Join Tasha and Linda as they share powerful tips on coaching and leadership. Learn how to get your team or clients thinking for themselves, the importance of asking the right questions, and the secrets to walking away from coaching sessions with no extra work. Subscribe for more insights on effective leadership and coaching!…
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State of Marketing 2024 | Episode 56
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In this episode of the Marketing Mentors podcast, Tasha and Linda explore how businesses can better utilise their existing resources. They discuss common missed opportunities in CRM follow-ups, the importance of lead nurturing, and focusing on demand capture over demand generation. They also highlight simple tactics to improve website conversion ra…
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Creating An EPIC Culture | Episode 55
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In this episode, we sit down with RedPandas' CEO to uncover the secrets behind their epic company culture. Discover the origin story, pivotal moments, and leadership philosophies that have shaped their vibrant and inclusive work environment. Tune in to learn how RedPandas fosters innovation, supports employee well-being, and maintains a strong sens…
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Divided by AI: Love it or Hate it? | Episode 54
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In this episode, Tasha and Linda dive into the polarising world of AI. While some criticise its flaws, others see its potential to revolutionise lives and businesses. They discuss a disturbing case where a YouTube channel used AI to create fake content featuring Jim Rohn, raising ethical concerns. Linda stresses the need for a positive mindset, urg…
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Get To Know Your Marketing Mentors Linda & Tasha | Episode 53
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In this episode, hosts Tasha and Linda talk about their journeys from childhood dreams to becoming leaders in marketing. They discuss key moments, the role of mentors, overcoming challenges like asking for pay raises, and balancing work and personal life. Listen in for real stories, practical advice, and personal experiences that shaped their caree…
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What Would Your User Manual Say About You? | Episode 52
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In this episode Linda and Tasha debate weather or not a personal ‘user manual’ is something you should consider when applying for your next job. The pros and cons, and is this just another name for your resume? Using key communication skills Linda argues one does not need a user manual – on the flip side Tasha sees merit for a personal user manual …
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5 Signs You’re a Poor Marketing Manager | Episode 51
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In this episode titled "5 Signs You're a Poor Marketing Manager," we delve into the key distinctions between effective and ineffective marketing leadership. From prioritising strategic planning to fostering a growth mindset, we uncover the telltale signs that separate good marketers from bad ones. Bad marketers often find themselves overwhelmed by …
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Mindfulness in Motion: Integrating Mindfulness Practices into Daily Work Life | Episode 50
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In this video, Linda and Elena delve into the transformative power of mindfulness practices like meditation, deep breathing, and mindful movement in the workplace. Discover how these techniques can significantly reduce stress, enhance focus, improve decision-making, and boost overall job satisfaction. Drawing insights from experts like Headspace, J…
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5 Underrated Marketing Strategies | Episode 49
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In this episode, we'll tackle about discovering how to craft content that resonates with your audience by addressing their questions and concerns, while also leveraging the power of storytelling to foster authenticity and brand loyalty. We'll dive into email marketing's enduring value for nurturing leads, the strategic use of webinars and gateway p…
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Diffusing Pushback in Any Conversation You Have in Your Life | Episode 48
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In this episode, we discover the powerful "Smile, Repeat, Discover" method to tackle pushback in any situation, from leadership challenges to sales objections. This video breaks down the three crucial steps to turn resistance into constructive dialogue, featuring practical examples like handling common sales objections. Learn how to welcome pushbac…
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From Stuck to Unstoppable: Cultivating Self-Confidence in the Workplace | Episode 47
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In this episode, Elena offers essential advice on enhancing confidence within the workplace. Drawing inspiration from Dr. Carol Dweck's research, she emphasises the importance of a growth mindset for overcoming challenges and securing continuous improvement. They advocate the value of perpetual learning, recognising all kinds of progress, and keepi…
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In the latest episode of Marketing Mentors, we dive into the powerful collaboration between sales operations and sales enablement. Learn how to leverage call recording and coaching tools to capture crucial information and refine your selling process. We explore the importance of creating a process map, defining exit criteria, outlining buyer and se…
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Dealing With Difficult People | Episode 45
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In our latest episode of Marketing Mentors, we discuss the challenging but essential topic of dealing with difficult people. From identifying what potentially makes someone difficult to navigating interactions with them, we explore practical strategies and techniques to handle these situations effectively. Drawing from past experiences, cultural in…
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Goals and Staying Focused | Episode 44
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In this episode, Linda and Tasha guide you through setting and achieving your 2024 goals. Discover why writing down 50 goals can lead to deeper insights and how assigning timelines can turn aspirations into actions. In this episode, you’ll learn strategies to maintain focus in a world full of distractions, including the power of vision boards, acco…
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How to Become a Problem Solver In Your Workplace | Episode 43
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In the first episode for 2024, you'll learn how to become an independent problem solver in your workplace. Rather than bringing the problem to colleagues, an effective leader would instead independently come up with a solution and bring that potential solution to his or her colleagues. Doing this changes the way you're perceived in the workplace an…
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4 Way You Must Protect Your Organisations Culture | Episode 42
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Your organisation's culture is important, so how can you protect it? In this episode, you will learn about the four key pillars to safeguard your organisation's culture, including transparency, open communication, radical candor, and the "hire slow, fire fast" mantra. If you want to fortify your workplace culture against potential challenges, then …
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Is Being A Perfectionist Holding You Back? | Episode 41
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Do you find yourself being a perfectionist more often than not? There's probably a place for perfectionism, but most of the time, it holds you back. If this is you, learn once and for all how to beat perfectionism. In this episode, Tasha and Linda discuss the potential roots of perfectionism, the line between helpful and harmful perfectionism, how …
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A Re-Cap of the They Ask You Answer Sydney Summit | Episode 40
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In the latest Marketing Mentors episode, Linda and Tasha chat about the recent successes and learnings from the Sydney They Ask You Answer Summit. They share the pre-event hype routine, from morning runs to setting the vibe. They reflect on the event, learn from the hiccups, and unveil the "start, stop, keep" strategy for future success. Ready for …
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Creating a Culture of Feedback | Episode 39
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In this episode of Marketing Mentors we explore the dynamic shift from one-off feedback exchanges to a holistic culture of feedback within organizations. This culture isn't just about giving and receiving comments; it's an organic, welcoming environment where collective feedback is the norm. Teams come together to improve as one, fostering collabor…
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Preparing For a Keynote Talk | Episode 38
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In this episode of Marketing Mentors, Tasha and Linda share golden nuggets of wisdom that'll resonate especially with those avid podcast listeners and anyone gearing up for their first keynote presentation. When you're standing on that stage, it's your time to shine as a storyteller. Being passionate about your topic is key, and it's through your p…
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Marketing Mindset Shifts – Then and Now | Episode 37
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In this episode of Marketing Mentors, Tasha and Linda discuss the differences between the old marketing mindset and the new marketing mindset. This shift has been transformative for the marketing space, and in this episode, you'll find out why it's important to adopt the new mindset as a marketer. You'll learn how you can adopt this new mindset in …
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The Happiness Equation: Working From Home + Office Balance | Episode 36
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In their latest Marketing Mentors episode, Tasha and Linda delve into Robert Waldinger's TED Talk, "What Makes a Good Life?" They examine insights from the extensive Harvard Study of Adult Development, spanning 75 years in the pursuit of understanding happiness. Contrary to conventional wisdom, the study's findings reveal that enduring, positive re…
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Navigating Shiny Object Syndrome to Focus on Strategy | Episode 35
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Tune in to our latest podcast episode as Linda and Tasha, your marketing mentors, dive into the crucial topic of staying focused amidst the allure of shiny new tactics. Learn how to avoid getting caught up in non-essential, flashy digital marketing and sales reactive tactics. Discover why honing in on strategy and key focus areas is the true game-c…
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How to Become More Strategic | Episode 34
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Get ready to elevate your strategic thinking in this enlightening podcast episode! We'll explore powerful tips to become more strategic in your endeavors. First, we delve into the concept of thinking about the big "why" and the broader picture. Understanding the purpose behind your actions allows you to align your efforts effectively. Next, we dive…
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How To Piss People Off In Your New Marketing Role | Episode 33
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In this episode of the Marketing Mentors podcast, we delve into essential tips for seamlessly integrating into a new marketing job without ruffling any feathers. To avoid rubbing colleagues the wrong way, refrain from making drastic changes right off the bat. Instead, invest time in cultivating strong relationships and rapport with your team. Demon…
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What Are The Traits Of An A-Player Marketer? | MM Episode 32
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Join us for an exhilarating episode where we uncover the secrets of A-players in the professional world. Learn why A-players are eternal students, constantly investing in their growth. Discover why they surround themselves with talented individuals and thrive in collaborative environments. We'll explore the importance of viewing marketing as a prof…
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Unlocking the Power of Video with Three Easy Ways | MM Episode 31
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With 80% of online media consisting of videos and businesses reporting a 76% performance boost, it's clear that video is a game-changer. In this episode, you will learn about the transformative power of video communication and will discover three ways to leverage video effectively. Linda and Tasha explore how video enhances internal client communic…
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How to Manage Your Time Effectively | MM Episode 30
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In this episode, Elena features on the Marketing Mentors podcast to discuss how to manage your time effectively, avoid procrastination and be more productive. Both Elena and Linda share their experiences on how to succeed as an account manager amidst distractions and competing priorities.द्वारा marketingmentorpodcast
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Inequalities in the Workplace | MM Episode 29
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In this episode, Moby, CEO of RedPandas, stars as a guest on the Marketing Mentors podcast. Linda discusses inequalities in the workplace with Moby, including inequalities around race and gender. Both Moby and Linda share some of the inequalities they faced throughout their careers and explain how you can navigate and overcome these within your own…
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Sales and Marketing Tips Straight Out Of America | MM Episode 28
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In this episode Linda interviews Tasha as she’s just returned from a Sales and Marketing Conference in the US. She shares three insights and trends happening in the US right now which we should all watch and listen to closely, as they begin to roll out here in AUS!द्वारा marketingmentorpodcast
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Why are questions so important in growing and leading your team | MM Episode 27
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In this episode Linda and Tasha discuss what takes a question from good to great and the role these questions play in growing and leading your team. When you ask poor questions you stifle the growth of your team. But with great questions, you can run effective meetings and grow your team from good to great. Tune into this episode for an important b…
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3 Tips on Staying in Control of Your Meetings | MM Episode 26
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Do you often find yourself losing control of the flow in your meetings? Would you like to get more out of your meetings? In this episode, Tasha and Linda share 3 key things you can start using now to transform your meeting game. Whether it's a sales, client or team meeting, these tips can be applied and used to make sure you’re showing up as the au…
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In this episode, Tasha and Linda share their own experiences of using roleplays at RedPandas to create a culture of practicing and stepping outside of your comfort zone for real growth. They give key insights into preparing for roleplays and how to run them so that you can get actual value from them and shift your mindset from "I hate roleplays" to…
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Falling behind on industry trends? Try these tips to stay ahead | MM Episode 24
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In this episode, Tasha and Linda discuss the importance of staying on top of industry trends in order to remain competitive in your field. Linda shares key points on how to stay fresh and maintain a growth mindset in your work. She emphasises the power of mastermind groups where subject matter experts can share knowledge and learn from each other. …
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The Right People In The Right Seat | MM Episode 23
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In this episode Linda and Tasha unpack 3 concepts from Jim Collins book, Good to Great. They share experiences, fails and wins from hiring the right and wrong people at RedPandas.द्वारा marketingmentorpodcast
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Leaders are readers | MM Episode 22
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In this episode Linda and Tasha talk about reading and how actively reading has had an impact on their leadership capabilities at RedPandas. They share insights into what books they’re currently reading and takeaways for how to get through reading and prioritising reading for yourself.द्वारा marketingmentorpodcast
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Finding Your Purposeful Career | MM Episode 21
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In this episode Tasha interviews Elena Melnykova a Digital Marketing consultant here at RedPandas Digital. They talk about the incredible work Elena supports with at the Purpose Project and how she manages the multi-faceted rolls in both her personal and professional life. Elena also gives some advice to the upcoming generation of professionals on …
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Do you need a content manager instead of a marketing manager? | MM Episode20
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In this episode Linda and Tasha discuss the difference between a content manager and a marketing manager and why you should hire a content manager before a marketing manager. They chat about the cultural dynamic of an organisation that sees the marketing team as a cost centre versus an organisation that sees marketing as a revenue centre.…
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3 Tips on How to Show Up as A Confident Leader | MM Episode 19
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Sometimes leadership is planting trees under whose shade you’ll never sit…A quote said by Jennifer Granholm. In this episode Linda and Tasha give 3 tips on how to show up as a confident and authentic leader. They recall experiences when they haven’t been confident in their leadership and give some great insights on their learning through these loss…
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Meetings Don’t Suck…You Just Don’t Know How to Run Them | MM Episode 18
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In this episode Linda and Tasha discuss some of the key ideas learned from the award winning book by Cameron Herold ‘Meetings Suck’. Turning one of the most loathed elements of business into one of the most valuable. They share some valuable insights into how they run efficient and valuable meetings and what works well in their teams at RedPandas.…
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The ONE Digital Marketing Strategy You Need for 2023 | MM Episode 17
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Heading into the last few months of 2022 a lot of clients are asking what they should be focussing on in the new year or what’s next. Linda and Tasha share some very valuable insights and get quite passionate about what you should be talking about with your Marketing and content efforts.द्वारा marketingmentorpodcast
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Specialist Marketer vs. Generalist Marketer | MM Episode 16
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When Linda and Tasha both started working in Marketing, they questioned themselves if they should pursue a marketing generalist role or specialist role. In this episode the girls talk about the difference between the two, and what you can do if you’re thinking or feeling the same thing!द्वारा marketingmentorpodcast
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Should I Have a Side Hussle? | MM Episode 15
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Often Tasha and Linda share they are asked to some work on the side by friends, family, or old colleagues. In this episode the girls talk about how they feel about that and what they do when they are asked. In this episode the ladies share some advice on what you can do IF you’re experiencing something similar.…
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How Much of Yourself You Should Bring to Work? I MM Episode 14
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In this episode Linda and Tasha discuss a very poignant topic on how much of your true self do you bring to work. Each of the ladies have their own viewpoint and have experienced different things, and offer insights into why you should AND shouldn’t bring your whole self to work.द्वारा marketingmentorpodcast
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Avoiding Burnouts Interview With RedPandas CEO | Episode 13
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With over 15 years’ worth of digital mastery on both sides of the corporate client and agency fence, Moby co-founded RedPandas with the idea of re-defining the client/agency relationship by making sure the client is empowered and treated right. In this episode of Marketing Mentors Tasha interviews CEO Moby Siddique learning some invaluable lessons …
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Insights Into A Working Parent Life | Episode 12
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Did you know more than 50% of all Australian mothers are working mothers? In this episode Tasha is joined by CFO and Head of People and Culture at RedPandas and they discuss the challenges and joys of working parent life. They share invaluable insights into being successful and present at work and at home.…
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How To Build Your Personal Brand| Ep 11
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57% of employers are less likely to interview someone if they can't find them online. In this episode, Tasha and Linda talk about what building a personal brand looks like, how to do it, and some key takeaways on why it is so important. They share some valuable insights into how you can start building your own personal brand today!…
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