A podcast about the unique creative process of designers. Each episode, we'll speak with a world renown graphic designer, and dissect one singular project of theirs. We'll hear about how the project started, learn about the artists creative process, and hear fascinating behind-the-scenes stories of struggles and how the project came together. Dissection is produced and presented by JK Design, a design studio in NYC.
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Welcome to JK, where amazing things happen.
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Focused on helping Ecommerce brands optimize their traffic and website for high performance. Whether you're launching a startup or scaling an established brand, this is your go-to resource for actionable advice on optimizing your Ecommerce brand to the next level.
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Hola, allow me to introduce myself, my name is hov. Jk it’s Dana, but imagine. I am a work from “home” graphic designer and mama to a beautiful baby boy. After having my baby I realized how incredibly lucky I was to be able to stay home with him and make bank from my couch. That’s when @thedesignqween was BORN honaay. We are going to design your dream life and your dream business AND then we are going to sell the shiz out of it ! We will be talking manifestation, business and how to grow you ...
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In depth discussion of Essential Craftsman videos, related topics, and the spec house series. Also casual and deeper dive conversations with tradesmen, business owners, and lots of other experts across various areas of craftsmanship, hobby, and lifestyles.
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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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Boosting E-Commerce Growth through Hyper-Personalization with Barada Sahu, Founder & CEO of Mason
47:03
47:03
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47:03
In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brand…
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Revolutionizing Ecommerce Content Creation with AI: A Conversation with Siddharth Sinha
24:49
24:49
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24:49
In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, esp…
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Unlocking Ecommerce Growth Through Strategic Alliances with Scott Overbeck
45:27
45:27
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45:27
In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesse…
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Optimizing Marketing Attribution in a Post-Cookie World with Jeff Greenfield, CEO of Provalytics
48:35
48:35
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48:35
In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribu…
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Unlocking LinkedIn for Ecommerce Success with Indrek Põldvee
37:54
37:54
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37:54
In this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn a…
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The podcast is back! Nate & EC's video producer, Brady, are sharing why the podcast was put on hold & what we're excited about for the future. Stay tuned!द्वारा essentialcraftsman
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Industrial Design, Plumbing, and Spotting Trends: Katie Hayes from Gerber
22:56
22:56
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Huge thanks to Gerber for working with us on this video! They are great people making fantastic products. Learn more about their plumbing fixtures here: https://www.gerber-us.com/ https://www.youtube.com/@GerberPlumbing https://www.instagram.com/gerberplumbing/ https://www.youtube.com/@GerberPlumbing https://www.facebook.com/GerberPlumbing/ https:/…
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From Art to Web Design & Development: Matt Levenhagen’s Journey to Building Unified Web Design
45:48
45:48
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45:48
In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in…
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Unlocking SEO Success: Measuring ROI and Embracing AI - with Josh Piepmeier of Meriwether
44:42
44:42
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44:42
In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key que…
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Mastering Product Sourcing from China - with JK Beaton of China Product Pros
33:58
33:58
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33:58
In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating…
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Enhancing Customer Loyalty through Personalization - with Tina Nelson of Optimizely
54:04
54:04
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54:04
In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loy…
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507: Unlocking Business Succession: The Power of ESOPs with Keith Butcher
24:48
24:48
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In an interview with Jason Hartman, Keith Butcher, founder of Butcher Joseph, discusses business succession and Employee Stock Ownership Plans (ESOPs). With many business owners approaching retirement, ESOPs offer a tax-efficient way to transition ownership to employees. This model enhances employee retention and loyalty, providing long-term retire…
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Revolutionizing Ecommerce Logistics - with Izzy Rosenzweig, CEO of Portless
32:44
32:44
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32:44
In this episode of the Ecommerce Optimizer Show, host Scott Reid interviews Izzy Rosenzweig, the founder and CEO of Portless. Portless is a groundbreaking company that streamlines the fulfillment of Ecommerce orders directly from China to customers' front doors. By bypassing traditional shipping routes, Portless significantly improves cash flow, re…
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Transforming Dropshipping with Automation and Innovation - with Lior Pozin of AutoDS
37:55
37:55
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37:55
In this episode of the Ecommerce Optimizers Show, Scott Reid welcomes Lior Pozin, co-founder of AutoDS, an all-in-one Ecommerce dropshipping platform. Pozin recounts his entrepreneurial journey, beginning as a 14-year-old buying cell phones online, eventually leading him to discover the dropshipping model. He describes how his desire to automate hi…
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Maximizing Ecommerce Efficiency: Leveraging the Theory of Constraints in Online Retail
48:18
48:18
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48:18
In this informative episode of the Ecommerce Optimizer Show, host Scott Reid is joined by brothers David and Amitai Sasson, the brains behind OverstockArt.com and the innovative SaaS product Communicator Base. The discussion delves into their entrepreneurial journey, highlighting how they leveraged the Theory of Constraints to transform their busin…
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Amazon Listing Excellence: Optimizing Amazon Listings for Success - with Fatoş Fatin
35:44
35:44
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35:44
In this episode of the Ecommerce Optimizers Show, host Scott Reid explores the intricacies of Amazon listings with guest Fatoş Fatin. Fatin, the founder of Maxamaze, shares her journey from running a family business in women's lingerie to mastering Ecommerce on Amazon with her home décor brand. She emphasizes the significant impact of creating an i…
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Mastering Digital Change: The Power of Analytics and Optimization - with Andy McKenna
1:04:52
1:04:52
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1:04:52
In this episode of the Ecommerce Optimizers Show, host Scott Reid welcomes Andy McKenna, a seasoned digital marketing professional and CRO expert, to discuss the transformative power of analytics and user-focused design in Ecommerce. Originally from Tunbridge Wells, UK, Andy shares his journey from a banking career to becoming a leader in digital m…
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Improving Results with Conversion-Driven Imagery
36:40
36:40
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36:40
In this episode, host Scott Reid speaks with Carrington Crothers, owner of Prospect Street Studio, on the role of strategic photography in enhancing Ecommerce brands. From her studio in Worcester, Massachusetts, Carrington shares how targeted, high-quality imagery can transform online consumer engagement, particularly in the consumer packaged goods…
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Carpentry and Building Custom Doors with Don Rees
1:06:38
1:06:38
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1:06:38
Learn more here https://www.instagram.com/realcraftusaद्वारा essentialcraftsman
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Unlocking Ecommerce Growth: Strategies for Success - with AJ Saunders
42:01
42:01
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42:01
In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with AJ Saunders, founder of Audacious Commerce, to dive deep into the strategies that drive success in the Ecommerce world. AJ, hailing from Bath, England, shares his journey from operating a global business to advising Ecommerce brands on optimizing their online presence …
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From Madison Avenue to Ecommerce Mastery: The Evolution of Wholesale Nuts and Dried Fruit
57:52
57:52
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57:52
In this episode, we meet Matthew "Baron" Baron, the visionary behind Wholesale Nuts and Dried Fruit, in a compelling episode that traces his journey from the bustling world of Madison Avenue advertising to the forefront of Ecommerce innovation. Discover how Matthew's passion for food and marketing expertise led him to create a thriving online platf…
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Leveraging Email for Superior Customer Engagement and Revenue Growth - with Ben Billups
50:59
50:59
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50:59
In this episode, we had the privilege of speaking with Ben Billups from Noble Digital, a seasoned expert in digital marketing with a profound understanding of direct-to-consumer and B2B e-commerce strategies. Broadcasting from Austin, Texas, Ben shares his unique insights into the transformative power of targeted email and SMS marketing strategies …
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Optimizing Supplier-Based Expenditures and Improving Your Bottom Line - with Mike Roberts
36:22
36:22
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36:22
In this episode, Scott Reid speaks with Mike Roberts from Expense Reduction Analysts (ERA) about the various ways ERA helps businesses cut costs. Mike explains that ERA focuses on identifying and reducing non-core business expenses across numerous categories such as insurance, shipping, and credit card transactions. For companies with significant l…
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Elevating Results with User Research - with Ruben de Boer
38:28
38:28
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38:28
In this insightful episode of the Ecommerce Optimizers Podcast, we dive deep into the topic of User Research with our esteemed guest, Ruben DeBoer. As a leading consultant and CRO manager at Online Dialogue, and founder of Conversion Ideas, Ruben brings over 15 years of expertise in data optimization and experimentation. Throughout our discussion, …
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[Interpreting Your Data Story Series] Performance Snapshot Part 2
14:47
14:47
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In the second episode of the "Interpreting Your Data Story" series, host Scott Reid finishes his review of the Performance Snapshot page of The HUB. We start by examining traffic sources using UTM parameters, highlighting the importance of tracking session source, medium, and the revenue they generate. A deep dive into the Hub's user-friendly inter…
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[10 Minute Tune-Up] The POWER of Product Images
9:39
9:39
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9:39
In this episode, host Scott Reid discusses the crucial role of product images in enhancing the online customer journey. Product images promote engagement, and the more engaged your visitors are, the more they buy... During this concise, 10 minute episode, Scott reviews: The brick-and-mortar/online parallel The minimum number of images you should be…
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[Interpreting Your Data Story Series] Performance Snapshot Part 1
26:37
26:37
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26:37
In this first episode of the "Interpreting Your Data Story" series, host Scott Reid discusses an exciting topic: YOUR MARKETING DATA!! He reviews Six Key Metrics and talks in-depth about the interrelationship of each metric and how you can use these metrics to optimize your traffic and website. If you've ever wondered about how to get started inter…
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[Reducing Traffic Costs Series] Introduction & Step 1
10:26
10:26
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In this first episode of the Reducing Traffic Costs series, host Scott Reid dives into the vital topic of reducing traffic costs without compromising on traffic quality. Main Discussion Points: Understanding Traffic Costs: Scott explores common issues in Ecommerce traffic strategies, including the inevitability of some waste due to testing differen…
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Traffic Tunnel Vision - The Hidden Threat to Your Ecommerce Business
31:35
31:35
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31:35
In this episode, host Scott Reid dives into the phenomenon of Traffic Tunnel Vision (TTV), a cognitive bias prevalent in the world of Direct-to-Consumer (D2C) Ecommerce. Explore the compelling insights that unveil the critical misstep of over-relying on traffic to boost revenue. You'll discover the peril of this approach and clearly understand th…
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506: Navigating the Storm: A CEO's Tale of Business Triumph in Turbulent Times
20:45
20:45
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20:45
Jason interviews Johnny Serpilla, former President of Camping World, about his book, "Life is Hard, but I'll be Okay", and his experiences in leadership and business. Johnny emphasizes the importance of approaching life with one heart and mind, the role of gratitude in leadership, and the impact of personal problems on work. Johnny also discusses t…
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[10 Minute Tune-Up] The Value Proposition and its Role in Converting More Visitors to Customers
9:31
9:31
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Welcome to another insightful episode of the Ecommerce Optimizers Show, hosted by Scott Reid. In today's 10 minute Tune-Up, we unravel the secrets behind creating a compelling value proposition on your homepage, a key factor in converting website visitors into loyal customers. A video component accompanies this episode, and it’s available for viewi…
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Answering the Question: What is Ecommerce Optimization?
15:03
15:03
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In this episode, host Scott Reid explores the definition of the word "optimization" as it relates to Ecommerce marketing. He focuses on three main goals: 1. Enhancing traffic quality 2. Reducing traffic costs 3.Refining the online customer journey. He also discusses the complexities of Ecommerce data analysis, highlighting the challenges with vario…
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[10 Minute Tune-Up] Optimizing Site Search Functionality for Easier Product Discovery
9:55
9:55
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In this debut episode of the "10 Minute Tune-Up" series, host Scott Reid delves into a crucial aspect of Ecommerce: enhancing product discovery through effective site search optimization. The 10 Minute Tune-Up series aims to provide Ecommerce professionals with one actionable strategy within a 10-minute span, focusing on either traffic or website o…
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Maximizing Ecommerce Success: Traffic & Website Synergy
24:38
24:38
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24:38
Welcome to the first episode of the "Ecommerce Optimizers Show" with your host, Scott Reid. In the debut episode of the "Ecommerce Optimizers Show," host Scott Reid delves into the dynamic world of Ecommerce marketing. Focusing on the critical integration of traffic and website optimization, Scott uncovers how to maximize revenue and profit through…
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505: Protecting Your Online Reputation: Expert Insights from Matt Earle | Reputation.ca
27:38
27:38
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In this interview, Matt Earle from Reputation.ca discusses the problem of online reputation damage and how it can affect individuals and businesses. When negative or false information appears in Google search results, it can harm a person's reputation. Reputation.ca focuses on deleting harmful content whenever possible, but it's challenging when de…
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JK Boots On Customer Service, Ukraine and The Golden Rule
48:38
48:38
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48:38
Nate interviews Tim from JK Boots! They talk about his home country of Ukraine, JK Boots customer experience and more. 0:00 Intro 2:12 Ukraine 15:26 Marketplace approach 24:01 Customer experience Handmade Boots and the American Dream | JK Boots Factory Tour https://youtu.be/tfaNuXF6G_s Instagram: @jkboots Website: https://www.jkboots.com/ Podcast: …
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Dealing with Risk as a Contractor: Dean Kilgore
1:17:53
1:17:53
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1:17:53
Nate and Scott met Dean in the Essential Craftsman Academy twice monthly zoom chat. Dean is an attorney in Texas with decades of experience in litigation and is now working in mediation. He works with many general contractors and people in the trades and was willing to share a lot of information and tips for staying out of the court room. 0:00 Intr…
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Some of the Great Blacksmiths Who Kept The Craft Alive with Bob Bergman & EC
1:21:26
1:21:26
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Scott and Nate talk with Bob about his 52 years blacksmithing and running a sawmill. Scott and Bob have been friends for years and share many common interests. They discuss blacksmithing mentors and so much more. 0:00 Intro 2:00 Currently blacksmithing 3:10 VIP blacksmiths 27:37 Bragging rights 32:30 Sharing knowledge 36:44 Woodpecker sawmill 1:02:…
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Grass is Greener, and Worms: Natalie Argo
33:24
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33:24
Nate shares some thoughts about career paths and paradoxes, and changing seasons. Nate also chats then Natalie, and expert on worms, about worm castings, composting and all things garden. 0:00 Career Paradoxes 5:48 Change of Season 8:44 Worm castings 10:12 Composting components 12:07 Vermicomopost 13:13 Screening the castings 15:23 Natalie's backgr…
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Making A Living From Blacksmithing: Ryan Sanden
55:47
55:47
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55:47
Nate and EC chat with Ryan about Stagecoach Farm and Forge (Ryan's blacksmithing business) the cookware he makes and how Ryan and EC both turned their blacksmithing hobbies into something much more. 0:00 Intro :43 Background 4:12 Cookware & gambling 7:36 Billable work 9:30 Cy & installation 10:55 Bidding iron work 14:18 Custom v repeat work 17:28 C…
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504: How to Self-Publish Your Book! Chandler Bolt, Self-Publishing School
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A book is the new business card and a great way to grow your business! Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books including his most recent book titled “Published.” Self-Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fas…
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Engineering in the U.S. Coast Guard: Jeff Zamarin
1:03:48
1:03:48
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Nate met Jeff during a Live Chat inside the Essential Craftsman Academy. In this interview they chat about engineering, the pros and cons of serving in the Coast Guard and much more. 0:00 Intro 3:22 Background 8:33 Merchant 9:44 Responsibilities 14:12 Agreements 15:41 Academy & training 19:13 Types of engineering 26:16 Overlap with trades 30:27 Shi…
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Interior Design - Making Beautiful Rooms: Kaitlyn Wolfe
37:38
37:38
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37:38
Nate talks with Kaitlyn about some basic advice for interior design, how to avoid trends and much more. 0:00 Intro 2:31 Copy cat 3:35 Contractors & design 5:31 Outdated 6:47 Photos 8:12 Opinions 11:42 Basic advice 15:38 Balance 17:59 Trendy v classic 23:43 When to hire 27:38 Trial & error 30:17 Aesthetic 32:00 Having favorites 34:41 Current project…
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Massive Career Changes - Blue Collar to White
11:07
11:07
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11:07
My apologies to Sam and EC for my blunder is losing the audio to this interview. I will work on getting them back in here to try again!द्वारा essentialcraftsman
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503: Todd Duncan & High Trust Selling: The Holy Grail of Sales Influence
42:27
42:27
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42:27
It takes a lifetime to build trust, and a minute to lose it. Jason Hartman welcomes Todd Duncan, author, speaker and the world’s leading authority on trust! People thrive on trust and the bigger the financial decision, the more trust is necessary. How can you create that? Todd also reminds us that nobody gets a paycheck for being busy! Managing you…
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Nate talks with Kevin about the ins and outs of gardening in any climate with any skill level. 0:00 Intro 2:28 Kevin's books 4:47 Writing 6:02 Reading 11:49 Public speaking 16:28 Gardening basics 20:16 Satisfaction 24:12 Harsh climates 27:13 Space 30:02 Bees 30:50 Current projects 34:19 Trouble shooting 38:50 Collaborations IG: @Epic Gardening Webs…
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Understanding Drainage: Shawn Villalpando
58:12
58:12
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58:12
Nate talks with Shawn about water drainage and the efficiency of french drains. 0:00 Intro 3:59 Beginnings 6:35 Biology & ecology 8:08 Real estate 8:55 Contractor 10:15 College 11:39 Drainage styles 13:10 Installation = longevity 17:06 Video footage 19:08 Soil 20:38 Clean outs 23:09 Permits & inspections 24:47 Niche 27:09 DIY drainage 28:44 Straw &…
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High-end contracting and working for wealthy clients: Ted Bainbridge
53:37
53:37
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53:37
Nate chats with Ted about Build Magazine and the opportunities he has to photograph trade work all over the world. 0:00 Intro 2:00 Print industry 6:49 High end mindset 10:45 Portfolio 12:33 Jobsite photos 15:29 The Wealthy 18:14 Luck/preparation 20:34 American dream 23:19 Success mindset 26:02 Reading & optimism 28:05 Travel & water 38:18 Architect…
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Diesel Creek- Fixing and Filming Heavy Equipment...Career, YouTube, and More...
52:06
52:06
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52:06
Nate talks with Matt about how from the time Matt was a child, he loved to fix everything he could get his hands on and how that led to the success of his YouTube channel Diesel Creek. 0:00 Intro 0:53 Craftsmanship 2:31 Part of the job 4:20 Background 5:50 Kindergarten 7:14 Strategy 11:33 Career path 14:28 Pipeline 20:21 YouTube 25:13 Introvert 27:…
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Innovation for Pouring Concrete Footings: Dwight Lamm
49:56
49:56
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49:56
Nate talks with Dwight, the inventor of the Accu Footing, a concrete brace footing. They talk about the tool, how it's used, and Dwight's career. 0:00 Intro 2:48 Background 4:02 ICF forms 10:14 Redi mix 13:13 Confidence in styrofoam 15:48 Training wheels 17:05 Distribution 27:38 Customer service 32:43 Process/ wet set 35:07 Competition 40:11 How to…
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