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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

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If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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Every Wednesday, I (Erin) host a sales specific coaching call within IFCA reviewing sales calls and giving feedback. I wanted to share one in particular recently that I think you'll also benefit from the advice I shared with this brave coach that has been in the industry awhile but just started taking sales calls and stepping into this new role. Re…
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Today's topic is extremely important to me because when I was running a 6 figure and multiple 6 figure business, I had NO life. I traded corporate America for an even worse job where my boss was an asshole… me. I’m telling you… I didn’t take a SINGLE day off work for 4 years. Not a holiday. Not a birthday. Not my (first) wedding day. Nothing. I was…
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We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a…
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Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy. We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be t…
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You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible exampl…
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If you’re NOT learning how to use AI in your business… this will be your greatest regret of your lifetime… Ok, that might be extreme, but here me out…. I think the best way to explain the importance here is with a quote from the Harvard Business Review… “AI won't replace humans, but humans with AI will replace humans without AI." In this episode, w…
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We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add m…
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We can't wait for you to hear another one of our rockstar IFCA fitness coaches share their experience and success with you on today's episode! Abby Hammett helps burnt out nurses lose 10+lbs for good through her Strong Female Community and has grown a lot since joining IFCA and much of that is through ads, enjoying sales, and taking her business th…
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Wrapping up our Ultimate Podcast Growth Blueprint seres, I want to talk about some important logistical things such as organization, streaming software, how to create and structure episodes, using hooks and stories, naming your podcast, launch strategies, and a lot more! I know this is a lot especially if you're just starting out so definitely save…
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Have you been curious about starting a podcast for your coaching business? Not sure if your business is ready yet or what equipment to get? We've got you covered in this series! After 578 episodes, many studio setups, and being a consistent top 100 podcast in the fitness category, we've had a lot of trial and error and now have a fluid system we us…
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Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'l…
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Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give…
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After mentoring thousands of coaches and recognizing some of the best traits in the mentors we've hired, there are 4 that really stand out and in today's episode, I want to explain why I believe these 4 character traits matter most when it comes to running a successful company. We'll dive into humility, self-regulation, intrinsic motivation, and em…
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Are you a gym owner that's considered making a full pivot or partial pivot into online coaching? Today's guest was in your exact position, took the plunge, and is now thriving with an online business she loves. Amy Jo Palmquest helps women over 35 lose 15+ lbs, get lean, strong, and confident without crazy cardio or extreme diet methods. She owned …
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So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you…
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You've built a coaching skillset that's allowed you to sign clients and get them results but… something feels in the way when you think about growth. It could very well be your money mindset and we all deal with it in some form or another. In today's episode, I'm going to share my money mindset origin story, how money stories unfold, how your money…
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You will want to come back to this episode multiple times and share it with anyone on your sales team because today, I'm going to share how to handle every single type of objection and do it in a way that empowers the prospect. We'll talk about the 3 types of objections, go over many examples, dive into my PAID framework around sales, and more! Tim…
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If you've been putting off upgrading and optimizing your Instagram bio, this is your sign to do it now. In this episode, I'm going to explain the essential components to a great IG bio, why it's important if and when you're running ads, some real life examples from our IFCA clients, and more! Time Stamps: (0:18) Step By Step Guide For Your Instagra…
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I've been through so much trial and error when it comes to time management, systems, and planning that I think I've finally found what works for me as the CRO of IFCA, husband, and father now and in this episode, I want to share it all with you. I'll talk about my daily structure, how to track top goals, stupid ideas, and small tasks, how to setup …
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The sooner you learn this lesson, the quicker you'll get unstuck in your business and your life. It's not the strategy that sucks… it's you. You're not good enough… yet. This is a powerful realization because you can now do something about it. Listen in as I explain more when I had this realization back in 2018 and the power of the one thing. -----…
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Staying focused and working effectively can make or break an online coaching business so in today's episode, I want to share the system that's helped me build both T4E now FitLove Health and IFCA while being a new mom the past 2 years as well. We'll talk about the three components to focus, goal setting principles, why time management is also the g…
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If content is your least favorite thing to do as a coach or you've been feeling in a rut with it, we've got your back with today's episode. This 4 part posting system is stupid simple and it is what's working best for our students inside of IFCA. I'll breakdown our H.P.V.C. Framework and give you a ton of examples along with why it's working right …
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We recently had our IFCA Legacy retreat in Nashville, Tennessee and had an incredible Q&A session we wanted to share here on the podcast. Ashton Shanks is a Brand Builder, Adventure Seeker, and CEO of Bad Marketing and someone I believe is at the top of the industry. We discuss the rise in AI and how you can be at the forefront of it, knowing wheth…
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At just 23 years old, IFCA student Madie Bunker is absolutely crushing it as a full fledged CEO in her company but it wasn't that long ago she was making around 4k a month looking around at all the older in-person trainers and wanting to forge a different path. She now is generating 40k months with assistant coaches and it's truly been impressive t…
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If you've ever wanted a podcast episode that breaks down exactly how to get your online coaching business from where it is to 20k months with 4 steps, don't miss this one. We've spent so much time optimizing IFCA for our students, getting them tremendous and predictable results, and our focus comes down to these 4 things: systems, offer, launch, an…
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If you're a physical therapist looking to ditch the clinic and start making money and an impact running your own business, we hope our student Dr. Laura Williams is an inspiration for you today! Dr. Williams went from making 4k a month in her clinic admittedly unhappy to making over 10k a month in half the time. We talk about her initial reservatio…
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If you listened to last episode (definitely recommend listening if you haven't) I talked about the most important limiting belief to break as an online coach. That'll set the stage for today's episode where I expand on this topic and share 5 hacks for improving your coaching skills and they all come down to one word: communication. This is a make o…
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Feeling under qualified from fulling committing to your online coaching business? Think a certification will be the solution to your problems? While we believe certifications have their place and IFCA is accredited by these certifications, in the end they are businesses too. In this episode, I am going to share the most important limiting belief to…
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We couldn't wait to have today's guest and student on the podcast as he recently just left his teaching job to go full time in his online coaching business! Prior to IFCA, Eric was building his coaching side hustle along with being a full time teacher and father. Making 2k in 2 years to now having a 20k month, Eric talks about his experience with u…
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If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more! Time Stamps: (0:29…
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Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt. Laurin Conlin is the CEO of Redefine Healthy Brands a…
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A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional trea…
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I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too. Time Stamps: (0:31)…
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Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectivel…
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When it comes to team members asking for a raise, there's one approach that I've learned after a lot of trial and error that has worked wonders. Honesty and transparency. While it sounds simple on the surface, in today's episode, I'm going to explain what this really looks like. We want employees who want to make more money and bring more value to …
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These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams… ⁣ Before I share the list, I first want to admit something…⁣ ⁣ I haven't read a 'self-help' book in over a year.⁣ ⁣ But cumulatively, I've read over 100 pe…
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Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic. Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Coun…
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We wanted to create a different style of episode based on feedback we get from our students inside of IFCA so what you'll be hearing today is two specific clips from my office hour calls. Specifically we'll dive into niching your offer in the beginning and how to share both personal and business content on social media. Let us know if you enjoy thi…
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We all want to get more done in less time and most if not all of that comes down to succumbing to productivity killers and distractions. In this episode, I'm going to share how I start my day and why priming your body is important, how to avoid productivity killers, why planning your week on Sunday is a game changer, and a bonus tip at the end you …
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If you tuned into the last episode, I mentioned we'd be talking about content virality in today's episode and that's exactly what we are going to do! With my first post with the intention of going viral (with help from Erin of course), this post officially passed 1 million views and a shit ton of other impressive metrics. We'll talk about exactly h…
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We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 milli…
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If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "…
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Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to sta…
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Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why S…
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We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go throu…
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After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 1…
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If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics …
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If you've been dragging your feet when it comes to the legal side of your business or ready to hire assistant coaches but not sure how to structure their contract legally, we have you covered in today's episode! We'll cover everything from getting started with filing your LLC and EIN to your scope of practice when it comes to nutrition recommendati…
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Our arguably most frequent guest is back on the show and I'm so excited to talk to him about leveling up coaching skills and creating a deeper level of impact for individuals. Will Grazione is back and with 14 years of experience in the coaching space, he's one of the most trusted coaches in our opinion. We talk about how Will keeps going after 14 …
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I've been looking forward to this interview and catching up with a really good friend and former roommate Justin Mihaly and he's been absolutely crushing it recently. We've had Justin on a couple times but so much has happened since that time with an exploding podcast and his coaching team, I wanted to have him back on to inspire anyone looking to …
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