Imagine if all businesses were founded on purpose and built 'for good'. In The Purpose Effect, Elena Kersey gets into the weeds with women building social and environmental impact businesses about the problems they are solving and the lessons they've learned along the way. If you believe in the power of business to solve the worlds biggest problems; then this is the show for you.
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Ashleigh Cotterill on Making Impact through Partnerships with Tea Bird Tea
31:59
31:59
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31:59
Reuse, Reduce, Repurpose is the ethos at the centre of Tea Bird Tea. This is because founder Ashleigh Cotterill believes that sustainability is not a buzzword, it’s a mandate. And it’s key to how she is scaling her product business. Even something as simple as a cup of tea has the power to do good and we speak to Ashleigh about how she is doing thi…
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Growing Your Business Through Partnerships - what we've learned this season
18:58
18:58
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18:58
We've been talking a lot about partnerships this season, so in this episode, host Elena Kersey takes you through 5 ways partnerships can grow your business based on the lessons we've learned so far. Partnerships for Reach - with Sasibai Kimis, founder of Earth Heir Partnerships for Positioning - with Helen Neal, founder of HN Communications Partner…
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Maaike Doyer on How Epic Angels is Democratising Startup Investing
50:03
50:03
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50:03
If diversity is key to innovation, then a diverse investor pool is key to a healthy startup eco-system. Maaike Doyer left a career in management consulting for entrepreneurship - first by co-founding Business Models Inc, the producer of the Business Model Generator book and most recently through co-founding Epic Angels, an all women angel investmen…
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Helen Neal on Nailing Sustainability Communications
45:04
45:04
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45:04
How we communicate on sustainability has never been more important than right now. But crafting the right message so that you can bring your consumers, your team and your industry along for the ride is crucial to making real change. In this episode, we're talking to Helen Neal, the founder of HN Communications; an award winning sustainability commu…
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Abbey Pantano on Increasing Impact Through Partnerships
43:19
43:19
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43:19
Abbey Pantano is a community architect and the founder of Impact Collab, a digital community for impact businesses based in Sydney / Gadigal Country. Abbey started her journey into impact business because she wanted to be part of the solution for plastic waste. This led her to start The Raw Straw, a business that sold wheat stem drinking straws. Th…
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Belinda Ng on Gen Z and Sustainability
38:40
38:40
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38:40
It's no surprise that Gen Z is the generation most engaged with climate issues. However, you might be surprised by the extent to which the climate is shaping the way Gen Z works. 59% of Gen Zs between the ages of 18 and 22 will stay longer with employers who are socially and environmentally responsible. And in Australia, young workers are leaving b…
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Becky Fox on Why Purpose-Led Businesses Need Communities
42:44
42:44
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42:44
Becky Fox is the founder of the susMBA, a sustainable business mentor and a born community builder. She first learned about the power of community growing up in a community centre and went on to put what she'd learned into practice by building a surfing business with no money in her early 20s. She's gone on to work with a number of businesses in th…
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Sasibai Kimis on Social Entrepreneurship and Re-defining Success
47:42
47:42
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47:42
Sasibai Kimis is the founder of Earth Heir, a social enterprise that helps artisans in marginalised communities develop sustainable income streams by using their traditional craftmanship to make beautiful bags and accessories. In doing so, Earth Heir is also preserving traditional craftsmanship and techniques in Malaysia and beyond. The goal of Ear…
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Jenny Au on Helping Small Businesses Grow with Fund Fluent
47:23
47:23
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47:23
Jenny Au is the co-founder of Fund Fluent, a platform that helps small businesses grow by accessing loans, grants and other non-equity based sources of funding. Fund Fluent is a digital platform that connects your business to the funding options it eligible for. It also allows you to connect your data to your profile so that you can easily find and…
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Sonalie Figueiras on Future Food and Climate
53:00
53:00
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53:00
Sonalie Figueiras is the Founder and Editor-in-Chief of Green Queen, an award winning climate news media business based in Hong Kong and one of the leading voices in the conversation around the impact of our food systems on the climate. We are far less in control of the food we eat than we think and we will not solve the climate crisis without addr…
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Growing a Business Inspired by Nature with Left-Handesign Founder, Radhika Mayani
32:34
32:34
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32:34
Radhika Mayani started her career in advertising and hospitality and saw first hand the amount of waste that the hotels produce. She was determined to try to solve this problem and so Left-Handesign was born. Left-Handesign produces zero waste and plantable stationary, so once you are done with your pen or your pencil, it can start a new life as a …
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Building a Community Centric, Purposeful Business with Lucy Dunne, founder of Dunnebells
42:56
42:56
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42:56
Lucy Dunne is the founder of Dunnebells, a business focused on empowering women through fitness and nutrition. Lucy started her business after sharing her own weight loss journey online and seeing them impact it had on women in her community.We talk about: Sustainable health and fitness tips, including why we shouldn't demonise certain foods. The i…
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Anushka Purohit on Reducing Food Waste by Turning Bread into Beer
35:29
35:29
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35:29
One third of the food we produce globally is wasted. We are facing food shortages worldwide, but we actually produce enough calories to feed everyone on the planet. If that's not reason enough to solve the food waste problem, think about this - 8% of global greenhouse gas emissions come from food waste. For context, the airline industry produced 2.…
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Tracy Minnoch-Nuku on The Menopause Opportunity
39:17
39:17
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39:17
the Sexy Ageing Community and the resources there to support women in midlife; the most common menopause symptoms; why strength training is key to ageing well; the business of menopause and the size of the menopause market; "meno-washing" and what to be aware of when brands make dubious menopause claims; how to build online digital communities. Con…
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Stephanie Chai on Building a Resilient Start-Up
42:00
42:00
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42:00
In 2012, Stephanie Chai launched The Luxe Nomad, a flash sales travel booking site that encourages us all to "Dream a little, travel a lot." At the time, she was one of 5 similar start-ups to launch in Asia. Now, more than 10 years later, The Luxe Nomad is the only one of those 5 businesses still standing. In this episode we talk about: Using the n…
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Dr Tanushka Melwani on Conscious Parenting
41:27
41:27
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41:27
Dr Tanushka Melwani is a Conscious Parenting coach and educator who studied under Dr Shefali Tsabary. We talk about the impact that conscious parenting can have on the relationships closest to us - our relationship with ourselves and our children. In this episode we talk about: The moment she hit rock bottom as a parent and her discovery of conscio…
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All About B-Corporations with Jen Gearing
38:13
38:13
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38:13
Jen Gearing, B-Corp Consultant and founder of Rejenerate talks to me about all things B-Corp. In this episode we cover: What the B Corp movement is and how to achieve B-Corp Certification; B-Corp controversies (including Nespresso's B-Corp certification) and how despite this, its important for more publicly listed companies to pursue B-Corp certifi…
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2022 Wrap Up - 5 Things I've Learned about Purpose-Driven Business
21:25
21:25
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21:25
I started this podcast wanting to learn from women whose work was purposeful. I believed that Purpose was something you found and when this happened, everything would fall into place. What I found was that Purpose is really more of a direction than a destination. And this is actually part of the reason that it’s so powerful in our work lives. It fo…
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Christine Langdon on More Sustainable Gifting at The Good Registry
43:03
43:03
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43:03
This year, it’s estimated that 8.3 billion dollars will be spent on unwanted gifts. Households that celebrate Christmas produce 30% more waste at this time of year. Millions and millions of portions of food are wasted including enough gravy to fill an Olympic sized swimming pool. How can we gift better? How can we gift more sustainably? More mindfu…
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Sakiko Reuterskiold on a future of sweetness that's healthy (for you and for the planet)
44:21
44:21
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44:21
Sakiko Reuterskiold is the founder of Nomosu, a company which is on a mission to make sweetness healthy (for us and the planet). Sakiko began her journey while searching for honestly sugar free sweet treats that tasted good, and found....nothing. So, like many of the women on this podcast, she decided to fix the problem. Nomosu has done rigorous te…
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Women in Web3: Stephanie Srikandi on the Future of Sustainable Fashion
43:25
43:25
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43:25
Stephanie Srikandi is a serial sustainable fashion entrepreneur and founder of ethical essentials label This is a Love Song. With the mission of supporting local garment makers in Bali, where the label was born, Stephanie launched TIALS studio, an ethical and sustainable clothing manufacturing studio where she produces not only her own label, but t…
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Tanya Rolfe on Bridging the Money Gap for Female Founders and Investors
44:43
44:43
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44:43
For the last five years Tanya Rolfe has been on a mission to get more money into the hands of women. This started with the Ladies Investment Club in Singapore and Her Capital; a seed venture fund investing in female founders in Southeast Asia. Her current projects are Harriet; which supports female founders seeking to access capital and Sophia; a f…
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Bite Sized #4 - How To Tell Stories So People Will Listen
16:18
16:18
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16:18
In a world crowded with "messaging" how do we tell engaging stories? How do we convince our audience to come with us on a journey? In this episode I bring together some of the lessons in storytelling I've learned from my guests on this podcast, my previous career in television and from leaders in brand storytelling. This episode is for professional…
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Martine de Leeuw on Why We Need Business to be a Force for Good.
50:12
50:12
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50:12
Martine de Leeuw is a co-owner of Filipino social enterprise Not a Daydream and the Founder of Impact PR agency Junglebird Agency. In this conversation, we talk about what Martine has learned in her years of working with NGOs and social start ups and how to make building a profitable, purposeful business actually achievable. Topics covered in this …
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Marjo Hellman on Leadership and Communication in a Changing World
44:54
44:54
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44:54
In this episode I'm talking to communications expert Marjo Hellman about leading and communicating in our ever-changing world. What is "Next-Gen Leadership"? How do we get people to trust us? And in a world where we are shifting between in-person, digital and the metaverse, what does 'authenticity' mean anyway? Topics covered in this episode: How i…
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Saori Okada on Ikigai and Authenticity
47:32
47:32
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47:32
At the start of the pandemic, Saori Okada left her job working in media analytics in New York City to start Mogami Wellness, her wellness coaching business. Based in London, Saori now coaches organisations and community managers on how to build trustful and authentic teams using Japanese concepts of wellbeing. In this episode we talk about 'Ikigai'…
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Monika Wyss on Interconnectedness, Family Constellations and Collective Consciousness
53:55
53:55
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53:55
Are we individuals? Or do we have a collective soul? How do the life experiences of our ancestors affect us? How do we live in community, including everything and excluding nothing? Monika Wyss is a Systemic Therapist who uses Family Constellations to help clients address a range of issues from trauma, depression or anxiety, to mindsets affecting r…
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Sylvia Yu Friedman on Ending Modern Slavery and Her Long Road to Justice
49:31
49:31
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49:31
Sylvia Yu Friedman has spent much of her career campaigning against, writing about and directing funds to end modern slavery. She is an international expert on Japanese war time sex slavery and an award winning filmmaker documenting sex trafficking in Asia. Her most recent book, A Long Road to Justice is a memoir about her work and highlights the s…
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Bee Osman on Human Design, Finding Alignment and How to Let Go of What We Are Not
41:57
41:57
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41:57
Human Design is a self-knowledge system that combines western astrology, I-Ching, Kabbalah and elements of Vedic Philosophy to determine your 'type' (there are 5 - Generators, Manifesting Generators, Manifestors, Projectors and Reflectors) and how you can use this understanding to live in energetic alignment. In this episode I talk to Human Design …
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Women in Web3: Mel Loh on Why We Need More Women Investors and Financial Inclusion in Web3
52:34
52:34
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52:34
Mel Loh is a co-founder at Investera, an investment education platform which aims to change the face of investing, starting with empowering more women investors. Women have more money now than ever before in our history, so it is crucial that we are active investors, builders and influencers in how our financial landscape develops - whether that is…
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Women in Web 3: Bree Yek on Public Goods, Sustainability and Tech for Good
53:11
53:11
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53:11
In the first of our series on Women in Web3, I'm talking to Bree Yek. Bree is the co-founder and CEO of Carb0n.fi, a company using blockchain technology to incentivise carbon offsetting and make carbon markets more transparent. If you are new to web3 and are interested in use cases that support sustainability, public goods or carbon trading program…
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Suswati Basu on Storytelling that Connects, Activism and What Makes Us Human
50:03
50:03
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50:03
Suswati Basu is a journalist, activist and the host of How to Be, a podcast about what it means to be a human 'being' rather than a human 'doing'. Suswati's activism began with speaking out against gender violence and now also encompasses disability and mental health advocacy. In this episode, we talk about her advocacy work, the importance of havi…
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Shen-Tel Lee on Kuching Food Aid and Cause-Driven Community Building.
53:54
53:54
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53:54
Shen-Tel Lee is a graphic designer, multiple business owner and community builder, based between Sydney and Kuching in East Malaysia. In 2020, Shen-Tel started Kuching Food Aid, a community led project to deliver food aid to communities badly impacted by the Covid 19 lockdowns and suffering food insecurity. Shen-Tel managed to rally her community a…
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Bite Sized #3 - How to Pay Attention (or why mindfulness is key and multi-tasking is a myth)
15:40
15:40
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बाद में चलाएं
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15:40
If you struggle to pay attention, you're not alone. In the western, highly digitized world, we experience distractions every 8 minutes. Many of these distractions come from the technology that is supposed to be giving us more time - our digital devices. In this episode I talk about how to pay attention and some of the practices that might help us r…
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Brittany Welsh on Manifesting the Life you Want
46:12
46:12
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46:12
While the idea of creating your reality through the power of thought is nothing new, "manifesting" has gained a lot of momentum recently. Google searches for ‘manifesting’ went up more than 600%. On TikTok, views of manifestation content are surging past 9 billion. So what’s going on? When the world feels deeply unstable, it’s natural to look for w…
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Jennifer Kuklenski on 'Purpose-Washing', Carbon Offsets and Business for Good
46:47
46:47
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46:47
When we talk about Purpose-Driven Business, it's impossible not to talk about a few other words beginning with 'P' : People, Planet and Profit - i.e the Triple Bottom Line. In this episode, I talk to sustainability educator, author and policy adviser Jennifer Kuklenski about big questions like how to do Business for Good; whether it is enough to si…
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Rebecca Jo-Rushdy on Letting Go and KonMari as a Tool for Mindful Living
47:06
47:06
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बाद में चलाएं
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47:06
Marie Kondo's KonMari Method of tidying up in order to 'spark joy' isn't really about minimalist perfectly organised wardrobes. It's a practice in letting go. Rebecca Jo-Rushdy, Malaysia's first certified KonMari consultant talks about how we practice letting go with our belongings, but the true aim is to learn how to apply this to mindsets, habits…
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Sustainable, Conscious Living with Steph L Dickson
48:09
48:09
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48:09
Steph L Dickson is the founder of Green is the New Black, a lifestyle, media and events platform dedicated to sustainable, conscious living. She is also the host of the Live Wide Awake podcast. In this episode, I talk to Steph about how to meet sustainability where you are, with what you have and go on an adventure with it. We also talk about excit…
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The last two years have been slow. And while Covid 19 has come with it's challenges, I wasn't ready when 2022 suddenly sped life up. In this episode I dive into the slow movement and how slowing down might help us live better. I'm talking about the origins of the slow movement, minimalism, slow thinking and slow food. There are also some To read mo…
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How to Be Better Than You with Shay Stone
51:07
51:07
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51:07
When Shay Stone isn't animating projects like Encanto or Zootopia, she is helping people design the lives they want through the lessons in her new book Be Better Than You. Shay has a unique and insightful perspective on how we can get the most out of our lives and ourselves. For Shay, life is not a pursuit of happiness, or even necessarily finding …
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Female Funded Microfinance with 'Lucy' and Debbie Watkins
38:36
38:36
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38:36
For women, funded by women; Lucy is on a mission to put more money into the hands of women. In particular, the groups of women who are the most underfunded. Co-founder and CEO of Lucy, Debbie Watkins and I talk about the institutional reasons why women are critically underbanked. We talk about financial inclusion, the misconceptions around women an…
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How to Stop in Order to Grow (Your Business) with Georgina J.S
34:16
34:16
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34:16
When it comes to starting businesses, the popular narrative is that you need to move fast, scale quickly. Hustle culture teaches us that slowing is counterintuitive at best and possibly a recipe for failure. But what in order to grow, you actually needed to stop? In this episode I talk to Georgina J.S. A journalist turned publishing entrepreneur wh…
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Bite Sized #1 - How To Do Hard Things
14:08
14:08
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14:08
Welcome to Bites of Purpose! New bite sized monthly episodes on a single topic that will help you discover, build and lead lives of purpose. This month, I'm talking about how to do hard things. Part of this is mindset, but the other really important part of the equation is environment. In this episode I break down the mindset and environmental fact…
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From Trauma to Purpose Driven Business with Malisse Tan
55:44
55:44
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55:44
In 2017, shortly after the birth of her first child, Malisse Tan was diagnosed with Hodgkins lymphoma cancer. Faced with a very different kind of motherhood than what she imagined for herself, Malisse decided that if she was given a second chance at life, she was going to make sure it was lived with purpose. Fast forward to 2022 and Malisse is a mo…
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How Astrology and Tarot Can Help us Become our Best Selves with Sarah May Low
50:21
50:21
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50:21
What better way to ring in 2022 than with top astrologer and tarot reader Sarah May Low? Sarah and I sat down at the end of last year to talk about what 2022 has in store for us. In this episode, we talk about the major life moment that made her re-assess everything, the relationship between spiritual and psychological practices, and how tarot and …
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Special Episode - What 2021 Has Taught Us
39:28
39:28
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39:28
To wrap up 2021, I wanted to reflect on some of the things we have learned this year. So I asked some of the women who you’ve heard from on The Purpose Effect to share their lessons and what they are bringing forward into 2022. These ‘pandemic years’ have been full of disruption, change and have been deeply unsettling. But it has also made us more …
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Making Zero Waste Mainstream with Claire Sancelot
53:29
53:29
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53:29
Claire Sancelot is the founder of The Hive, a chain of zero - waste retail stores in Kuala Lumpur and Singapore stocking everything from bulk grocery products, household cleaners, toiletries and feminine care. It is also a community hub that educates shoppers on how to reduce their household waste and their impact on the environment. Claire and I t…
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Modern Women and the Balancing Act - with Adele Barlow
44:26
44:26
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44:26
Adele Barlow is the founder of Copy & Co, a boutique copywriting agency and the author of a number of books on finding purposeful work. Her latest book, ‘Modern Woman’ is a collection of essays on the balancing act modern millennial women perform every day. As Adele writes: “the ideal worker is available 24/7, but so is the ideal mother. Millennial…
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Why Are We So Anxious? With Agi Heale
44:48
44:48
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44:48
Agi is the author of ‘Generation Panic’, an extremely helpful and relatable guide to managing anxiety for those within 'Generation Panic' (or GP'ers as she calls them) - who Agi describes as "strong, brilliant, ambitious people, but they often have a big dollop of insecurity that makes them wobble at certain moments of their lives." Agi left a care…
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The Professional Network for Creatives - with Cult Creative
43:29
43:29
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Shermaine Wong, Manisha Jagan and Lina Esa are the founders of Cult Creative, a digital platform and networking app for the Malaysian creative community. Like many great inventions, Cult Creative was born out of necessity. The Covid pandemic not only dried up a lot of creative work, it also made it almost impossible for creatives to network, upskil…
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