सर्वश्रेष्ठ Bobby Kircher पॉडकास्टस (2024)

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Copywriting with Jessica Fralin 19:58

13d ago19:58

19:58

Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter Jessica Fralin on the podcast. Links Jessica’s website Sparked studio Jessica on Instagram Jess…

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Digital Ads with Mike Scott 19:05

27d ago19:05

19:05

Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads. Links Mant…

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Public Relations with Cindy Miller 19:06

1M ago19:06

19:06

Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how…

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Project Management with Brooke Desmond 18:57

3M ago18:57

18:57

Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond…

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Marketing Agencies with Ali Green 22:29

3M ago22:29

22:29

What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly. Ali Green on GreenMellen's Website Ali Green on LinkedIn The E-Myth Rev…

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Search Engine Optimization with Bobby Kircher 19:33

4M ago19:33

19:33

Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours. Links Bobby’s website: https://bobbykircher.com/ Papaya Search: https://papayasearch.com/ Bob…

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Content Marketing with Adam Walker 22:04

4M ago22:04

22:04

Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/ Tech Talk Ya’ll on Spotify: h…

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Special Announcement: A New Podcast Format 1:48

8M ago1:48

1:48

After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes.द्वारा GreenMellen

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Optimizing Website Conversions to Grow Your Business 13:42

9M ago13:42

13:42

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online? What are website conversions? Form fill Download a file Watch a video Purchase Donate What is conversion optimization? Making a…

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10 Ways to Monetize Your Digital Marketing Content 17:30

9M ago17:30

17:30

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online. Selling a service (like GreenMellen) W…

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Creating an Effective Marketing Budget 12:05

10M ago12:05

12:05

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach. Where do I start with my marketing budget? Figure out what you’ve spent to this point. Create a do…

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Capitalizing on Networking Events for Marketing Growth 13:19

10M ago13:19

13:19

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. How does networking help my marketing? Get to know people in a more casual setting. Face and name recognition can be as important as brand recognition. Build a rel…

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Our 6 Least Favorite Marketing Channels 13:36

10M ago13:36

13:36

There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels. Robert’s 3 least favorite Direct mail: because it’s usually useless and hard to track. Billboards: because no one looks…

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Building Your Business Marketing Stack 14:09

11M ago14:09

14:09

Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack? What is a marketing stack? The set of tools and technologies that you use to plan, execute, and measure your marketing eff…

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The 7 Top Skills Every Marketer Must Have 13:47

11M ago13:47

13:47

We’ve talked about several skills marketers need in previous podcast episodes. Now, let’s bring it all together and give an overview of the seven most important skills we all need to hone. Which ones do you need to work on? Planning: Just going out and “doing it” will likely end poorly. Get a strategy. Writing: It’s the key to great communication a…

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How Guest Contributions Can Extend Your Marketing Reach 12:41

12M ago12:41

12:41

Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and cons, which we’ll discuss here. What do we mean by guest contributions? Sharing content on a platform that you don’t own. …

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B2B vs B2C: Why They’re More Similar Than You Think 12:00

1y ago12:00

12:00

Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we compare and contrast these two types of companies (plus a few more). What are the biggest differences between B2B & B2C marketing? In case of acron…

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Maximize Customer Testimonials and Case Studies For Your Business 11:24

1y ago11:24

11:24

Customer testimonials and case studies are everywhere within marketing. But what’s the difference between these two things, and how can your business use them? Let’s unpack how to maximize your customer stories. What’s the difference between testimonials and case studies? Testimonials are direct quotes from your customers, clients, or vendors. Case…

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A Special 50th Podcast Episode! 15:42

1y ago15:42

15:42

We did it—we made 50 episodes of the podcast! Since most podcasts never make it past episode 3, we figured this was a time to reflect back on what we’ve learned so far and how we made it this far. Thank you for being a listener of the Brighter Web Podcast! Most listened-to episodes Getting Found Online with Search Engine Optimization (SEO) Keeping …

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A Deep Discussion about Dealing with Digital Distractions 14:22

1y ago14:22

14:22

Buzz, buzz, buzz. No, it’s not a bee, but it’s equally as distracting—it’s another digital notification that’s pulling you away from your other priorities. Dealing with digital distractions is a daily dedication, but one we all must definitely deal with. What are digital distractions? Pings Rings Beeps Buzzes The constant stream of notifications th…

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Make Your Marketing More Sustainable with Evergreen Content 8:54

1y ago8:54

8:54

Constantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use evergreen content in your business. What is evergreen content? Topics that you can talk about at any point during the yea…

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Taking Control of Your Online Business Reviews 15:02

1y ago15:02

15:02

Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive feedback. Why are online reviews helpful? People trust objective parties more than your brand People use online review…

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Connecting Digital and Traditional Marketing Channels 9:24

1y ago9:24

9:24

Believe it or not, there’s more to marketing than digital media. Websites can coexist with billboards, and email doesn’t replace direct mail. The best marketers learn how to leverage both of these types of marketing to work together. Why should people care about non-digital channels? Because some can be effective. Not everything can (or should) be …

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Creating Effective Video Content For Your Business 12:54

1+ y ago12:54

12:54

If you’ve ever been on the internet, you’ve probably seen some video content—it’s everywhere. Some platforms—like YouTube and TikTok—are completely video based. There’s a reason why video content is so effective, but it’s not that easy or cheap for every business to create quality videos. This episode is your guide to understanding video and where …

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The WordPress Magic Checkbox 6:55

1+ y ago6:55

6:55

There aren’t many magic bullets or quick fixes in digital marketing—but there are a few. One of them is this surprisingly powerful and sneaky checkbox in the backend of every WordPress site. Here’s how that Magic Checkbox works and why you should probably avoid it. Today on the Brighter Web Podcast, we’re talking about the WordPress magic checkbox.…

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Why We Never Send Cold Emails 10:25

1+ y ago10:25

10:25

Does anyone like being interrupted by unsolicited promotional emails in their inbox? Because that’s what cold emails are—and they’re not the only form of cold marketing. Let’s talk about why we don’t like cold emails and discuss some better alternatives. Why we don’t like cold emails They’re an interruption in a place you don’t want to be interrupt…

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Writing Perfect Marketing Headlines 10:02

1+ y ago10:02

10:02

We won’t bury the headline for this episode—because that’s how important headlines are. Unfortunately, they’re often overlooked and underrated in digital marketing. We’ll help you craft more effective headlines with a few ideas and suggestions. We don’t want to bury the headline, so that’s exactly what we’re talking about. Whether its a website or …

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The Future of AI and Digital Marketing 11:35

1+ y ago11:35

11:35

Are the robots coming for our jobs? Artificial intelligence is nothing new, but new innovations are pushing AI to the forefront of digital marketing. Businesses will need to adapt to how new machine-learning tools are changing how we do online promotions. Welcome to the future of marketing. Why are people so excited about AI? It makes hard tasks qu…

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How to Write a Book For Marketers 11:58

1+ y ago11:58

11:58

Most people say that they’d like to write a book one day, but few ever do. Book publishing is a challenging but rewarding process that too few get to experience. Luckily, one of our co-hosts has firsthand experience to share with any marketer or business leader looking to write a book. Our co-host Robert Carnes has written three books, including hi…

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Getting the Most out of Marketing Conferences 12:03

1+ y ago12:03

12:03

Speakers. Sponsors. And swag. Who doesn’t love getting to go to a good conference? But with so many events to choose from, how do you pick the right ones and make the most of the experience? Let’s do a deep dive into the wide world of marketing conferences. This is related to a recent episode we did about continuing education for marketers. We want…

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Marketing Basics for Nonprofit Organizations 12:11

1+ y ago12:11

12:11

Nonprofits are unique organizations for many reasons, including how they approach marketing. This can be both a benefit and a challenge for the professionals marketing for nonprofits. Let’s take a look at what makes charities different and how they can make the most of their digital marketing. What makes nonprofit marketing different? Your organiza…

1
10 WordPress Plugins Every Website Needs 15:10

1+ y ago15:10

15:10

When it comes to WordPress plugins, less is more. You don’t want to bog down your site with too many plugins, but you also need a few to help with your site’s functionality. Here are 10 of our favorite plugins to help your WordPress site operate smoothly. Security and Spam Content wins, and just producing solid content and keeping your site safe is…

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Finding the Best Note-Taking Techniques 13:26

1+ y ago13:26

13:26

We encounter so much information daily—it’s easy to get lost or confused. One of the best ways to combat this is to have a good note-taking approach. But how do you take effective notes and keep them organized enough to be useful? Why is it valuable to take notes? Our brains are quite fallible. We work hard to keep it strong, and you can still forg…

1
Professional Development Made Simple For Digital Marketers 17:56

1+ y ago17:56

17:56

The best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top of digital marketing professional development. Why is learning important for marketers? It’s always changing. There are no experts. It keeps you sharp and curious. You c…

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Building a Robust Business Website Strategy 11:56

1+ y ago11:56

11:56

Did you create a strategy before building your business website? Perhaps you skipped this step to save time or because you weren’t sure why it was needed. However, creating a website without a strategy can leave it aimless and ineffective. Let’s talk about why you need a website strategy and what it should look like. Why is it important to have a s…

1
Setting Achievable Marketing Goals in the New Year 11:17

1+ y ago11:17

11:17

What are your business goals in the new year? You don’t have to wait until January to set new goals—but you should take the time to make sure these goals are effective. Join us as we examine the best way to set goals for your marketing this year. Why is proving ROI in marketing so difficult? It can be hard to follow multiple visits all the way down…

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Why Email is the Most Underrated Marketing Channel 12:32

2y ago12:32

12:32

Why is email underrated? People take email for granted. It’s kind of boring and reliable. It’s been around forever and most people have it. There are plenty of people who do email poorly. We talked about spammy email in a previous episode. Why is email so valuable? You own your list. Not the platform it’s on. Deliverability is high. Assuming you do…

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The Magic Email 8:51

2y ago8:51

8:51

What is the magic email? It’s a way to get people’s attention in their inbox, but it’s kind of a last resort. I (Mickey) heard about it from Blair Enns (2Bobs podcast). The email is simply this: “Since I have not heard from you on this, I have to assume your priorities have changed.” When do you use it? When all else has failed. This is your Hail M…

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How Do I Identify My Business’ Audience? 11:33

2y ago11:33

11:33

Why is it important to know your audience? Why waste time communicating with someone else? Talk to people who you’re relevant to Every business exists to serve people; even if you’re B2B What are mistakes businesses make with their audience? Thinking everyone is their audience; the more focused, the better Not fully understanding their audience; do…

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Is Twitter Worth My Business’ Time? 13:31

2y ago13:31

13:31

Quick—describe Twitter in less than 140 characters. It’s not easy to be succinct, but that brevity is one of the major advantages of Tweeting. Twitter might be great for influencers or debating politics, but does it have a place in business marketing? #GoodQuestion How is Twitter different from other social platforms? It’s more short form, micro po…

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Using Sitemaps and Wireframes For Better Websites 8:49

2y ago8:49

8:49

If you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and wireframes play in creating websites and why to consider using both. What is a sitemap? A sitemap is a flowchart depictin…

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How to Tell Stories in Your Business 12:01

2y ago12:01

12:01

Storytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what business storytelling looks like and where you can begin. Why is storytelling worth it for businesses? Stories are far more captivating …

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Using Personality Assessments at Your Business 12:22

2y ago12:22

12:22

Personality tests are more than just Buzzfeed time-wasters. They can be tools for understanding coworkers, building better teams, and becoming more self-aware. So which personality assessments are the most helpful and how do they apply to marketing? Show NotesWhat are some of the personality assessments out there? Myers Briggs: 16 personalities wit…

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Balancing Remote Work with In-Office Work 13:47

2y ago13:47

13:47

Remote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work? How do businesses handle this changing landscape of work? Is this the desirable benefit some people think it is? Is it the future or a fad? Depends lar…

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What’s the Difference Between Inbound vs Outbound Marketing? 10:25

2y ago10:25

10:25

There are two basic approaches to business marketing: inbound and outbound. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are pros and cons to each approach, but the best marketers use a blend of both. What’s the Difference Between Inbound vs Outbound Marketing? Outbound is essentially …

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Preparing to Migrate to Google Analytics 4 12:10

2y ago12:10

12:10

Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the most of it for your marketing. What is Google Analytics 4 and why do we need to move to it? 1995 - Urchin created 2005 - Purchased by Google…

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10 Ways Marketers Can Get Better at Selfcare 17:28

2y ago17:28

17:28

Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and listen to this episode. 3 reasons why self-care is important for marketers You do better work w…

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12 Tools Every Marketer Should Use 15:53

2y ago15:53

15:53

The only thing we love more than digital marketing tools is sharing them with others. They won’t replace your work, but they might just make it easier or save you time. We’ve compiled a list of our dozen favorite digital marketing tools that you should check out today! Tool recommendations are like the dessert of any conference presentation. So thi…

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Should My Business Have a Podcast? 13:32

2y ago13:32

13:32

Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not every business needs a podcast. Here are a few things to consider if you’re thinking about starting a podcast for your business. Show No…

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Staying On Top of Digital Marketing News & Trends 15:48

2+ y ago15:48

15:48

Digital marketing is constantly evolving and there’s always something new to learn. How do you keep up with the latest trends and news? It’s a neverending task that you’ll never fully tackle, but you can certainly still be more informed—even without overwhelming yourself. Here are five ways we like to stay up to date and in the know. First, let’s s…

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Bobby Kircher पॉडकास्टस

पॉडकास्ट सुनने लायक

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