Social media. You either use it or you're....probably not reading this.But just like eating pizza - sometimes many times a week - does not a pizza chef make, so too posting crappy posts once a week does not turn you into a social media guru. Especially not one like Dani Peterman.He's had hand's on experience crafting company brands on social media …

Death comes for everyone. But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Google. But seriously, building a globally recognized brand around such a sensitive subject is no easy feat. So in this episode, I chat with Ya'ara Cohen about how she …

Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership. In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, the CMO at Firebolt talks about what it's like for a small startup to go up against Snowflake and Google. He also breaks down how he built out their brand (which is…

In B2B marketing, it's not enough to get attention. To sell a vision, you need to educate. And while educating experts in their own field - is typically solved by content, crappy blog posts are so 2010. Enter, the survey. Crowd-sourced surveys may be one of a marketer's most effective tools. So this interview goes really deep, talking to Ramel Levi…

In this episode, Adam Lisagor, the founder of Sandwich, walks though the three key ingredients of every explainer video. He also touches on how the genre has evolved despite being nearly a century old, the all-powerful role of authenticity in videos, tips for working well with your agency (hint, one of them is to spend a lot :) ) and more. Oh, I al…

Noah Kagan is the founder of OK Dork, an early employee at Mint and Facebook, and the founder of AppSumo.com and sumome.com. He's mastered and moved on from just about every channel there is - from a popular podcast to YouTube. In this episode, we explore channel selection, Noah's framework for marketing, and why he's so incredibly bullish on YouTu…

A ton of great marketing roles are open in tech now. And a ton of great people are looking. Which means that hiring is on everyone's mind. So in this, I interviewed four incredible senior marketers from top-tier tech companies - Yotpo, Lusha, Workiz, and Cognyte - to learn what core skills they look for when they interview. We touch on learning cap…

You know the way you tell the dentist you floss every day...but the dentist knows that on a good week, you floss it once or twice? So yea, that...but account-based marketing. There are so many marketers who embrace ABM but don't necessarily go all in. Heck, I'm one of them. In this podcast, we talk to Amit Bivas, the VP Marketing at Optimove, about…

Think you're the only marketer struggling with multiple products and audiences? With dozens of decks and hundreds of personas? You're not alone. YOU'RE NOT ALONE. Lisa Bennet, Kaltura's VP Marketing, is the glue that holds together a sprawling ecosystem of video solutions for a growing number of verticals that would make your head spin. In this epi…

Okay, not to get too deep into your marketing budget but what if you could hire two million marketers? That's exactly what Payoneer did. In a world of platforms - Airbnbs, Ubers, Amazons and Alibabas - sellers need to get paid. And powering a shocking number of these sales is Payoneer, a unicorn that got started early and never stopped. In this epi…

When was the last time you bought something online without first reading some reviews? Thought so. In this episode, Yoav Aziz, the VP Growth at Yotpo and former growth manager at Fiverr, lays down how reviews have evolved (hint, it’s really not about having a trabillion reviews on Yotpo). He also talks about how Yotpo, hot off the heels of raising …

The most exciting marketers are in the boring industries (or at least the ones that look boring from the outside). Massive B2B budgets are thrown around for network security, which makes for a marketing strategy that absolutely must rely heavily on educating, segmenting, and nurturing. Which is where Idan Hershkovich, the VP Growth and Marketing at…

In today's saturated environment, landing a hallowed TechCrunch pickup may just be the best training ground for marketers. In this episode, Ethan Chernofsky of Placer.ai talks about the war lessons he picked up that make for incredible B2B marketing, how those lessons set the stage for COVID-driven webinars that regularly land 500+ registrations, h…

Every B2B marketer I know is incredibly jealous of slim, streamlined B2C products that offer one service to one type of buyer. Throw in stacks of products for multiple buyers, a few acquisitions, massive B2B scaling...and the brand life for marketers gets rough.In this episode, we dive deep with Melissa Zeloof, the VP Marketing at ironSource, to un…

Superhuman has defined a new category of luxury SaaS. They take something we all use - email - and transform it into an incredible experience. And their brand reflects it. In this episode, I speak to Gaurav Vohra, a founding Superhuman team member and their Head of Growth. In just over ten minutes, we talk: The role exclusivity played in growth (27…

In this epic podcast, Yam Regev, the cofounder of Zest, former CMO at Webydo, and expert Ouzo drinker, shares the specifics on capturing a massive community of over 140,000 diehard marketing evangelists. We discuss the value of a retention-based framework, specific KPIs to chase, when automation doesn’t make sense, and some of processes that work a…

You know when a podcast host only talks about Gilmore Girls and Pizza, while the guest sneaks in actual marketing tips?In this episode, Josh Slone, a content marketer-gone-product marketer at Gist, talks about how to bridge product development with what users actually want, user engagement (including how they got their freemium to trial rate up to …

This podcast episode started when I couldn’t stop watching a video I saw on Facebook. Because Sivan Felder and her business partner (and brother!), Barak at Two Head Consulting, have gotten social media videos down to a formula. So very much unlike my 8th grade math class self, I wanted to know the formula was.In this episode, we dive into why vide…

Marketers are annoying. Since our job is getting in people’s heads, we start to feel like we know everything. But unless you’re Dr Doolittle or Mel Gibson in What Woman Want, you don’t. You really, really don’t. In episode 20 (woot!) of Marketers in Capes, I talk to Joel Gaudeul, the CMO of Mention, a SaaS powerhouse that has helped the better part…

Email marketing. With zero research and likely-misplaced confidence, I’m comfortable calling it one of the oldest but most successful forms of digital marketing. Like a pterodactyl with lasers, it’s stayed on top by evolving. So in this episode of Marketers in Capes, we speak to David Charest, the Director of Content at ConstantContact, the marketi…

Between Q2 and Q3 of 2019, Gong.io grew their LinkedIn followers by 70%. And it’s hard to find any conversation across sales or marketing professionals on LinkedIn that doesn’t reference them. Because their content is that good. It scrolls though like an intense sales crash-course. I’m a marketer that cringes from the idea of getting on a sales cal…

Show Notes Intercom, Slack, Hubspot, LinkedIn and other phenomenal B2B companies all have a new role. And it has to do with story-telling. In this episode, we talk to Aleph VC’s new head of marketing and messaging, Erica Marom, a BBC journalist gone tech storyteller, about how great brands rely on even better storytellers. Check out the six minute …

You know what's worse than a crappy brand that tries to be funny? Nothing. Nothing is worse. Which is why I was intrigued by Obedient, a branding agency specializing in building funny brands.Humor can be one of the best ways to create an emotional connection with a customer (like this awesome Brooklinen ad) or an incredible way to fail. Hard. So ho…

Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right? I grew up with that ad and it was one of my key inspirations for getting into the marketing space. Which is why I was so pumped to host Eric Kallman, co-founder of Erich&Kallman and one of the main creative brains behind the entire ad campaign. In…

My guest this week is Austin Ried, the COO and Co-Founder of Morning Brew. Morning Brew is an incredible business email newsletter that packs great information with a very unique brand voice (that’s my favorite part). In this episode, Austin explains why Morning Brew’s go-to market strategy relied on email, how a friend attending a Facebook F8 conf…

Mo money, more videos? What if you could drop over $100,000 to test if video production value impacts ROI? And if it's not all about production, what else drives views, reads, and sales? I got Andrew Capland, Wistia's marketing director, to dive deep on a a hella expensive experiment they ran that did just that, how he optimizes growth funnels, som…

Content is typically the domain of very, very cool marketers (like us, right?). But Steli Efti, the CEO of Close.io, is building a sales-driven CRM machine by leveraging content across the funnel. This guy gets it; he's written a baker's dozen of sales books and is scaling a Y-Combinator backed powerhouse. Plus, how often do you hear a sales guy sa…

In just five minutes...you'll dive deep into how a combination of data, storytelling, and emotions can take even the most boring story - trade tariffs - and secure press mentions across Quartz, Reuters, and others, all based on real-world experience from the folks at MarineTraffic.

In episode 10 of Two Minute Marketing (which is actually almost ten minutes long), we dive into customer acquisition with the head of Typeform's acquisition team, Jake Stainer. We hit three-letter acronyms hard, discussing SEO strategies (quick summaries at the top FTW), CRO (qualitative, not just quantitative), and PPC (just listen, okay?).This is…

Like Luke and Darth, blue dress or gold dress, SEO vs content is a debate that tends to polarize. But in this interview with Tim Soulo, the head of marketing at ahrefs.com, it turns out that it might not be so complicated. Tim shares the content strategy that ahrefs uses to drive decision making, why SEO is really the most customer-friendly acquisi…

Any monkey can change button colors. But for CRO (conversion rate optimization) to work, it needs a rigorous process. You know who has one? Talia Wolf, the founder of GetUplift. Tune in to learn why you shouldn't listen to your grandfather, what CRO best practices aren't...and how low I'm willing to go for a good(ish) pun.…

Over 280 billion emails are thought to be sent every single day.Which makes it hard to get yours opened when you need it to be opened. So I went to the person who clearly knows that makes an email good, Matthew Smith, a design and customer experience wiz show came up with Really Good Emails (RGE), possibly the best email resource in the world. And …

This episode happened because Mixpanel's website messaging moved me on a whole other level (the subject line in my email to them was "Your website is poetry.") So I got them on TMM to figure out how they actually did it.Amelia Salyers, who runs corporate marketing at Mixpanel, walks us through the process of merging data and some old-fashioned rese…

In this episode, we talk to Brenna Loury about how Toidoist became such a runaway success in the incredibly crowded productivity space. We also talk about real practical manifestations of positioning and early-stage growth, all on a budget.

This episode explores the concept of triggers, internal or external drivers that make us tick. Kicking off with some deliciously smelling donuts, we talk to the former head of Volvo North America and learn how the best car Super Bowl advertisement ever went down...without paying for a Super Bowl ad.

This episode, featuring Rand Fishkin (aka the godfather of SEO), drills down on growth hacks and their role as part of a comprehensive marketing strategy. Rand also shares the core channels that Moz leveraged to scale. And boy, did those do the trick.

David Cancel, the CEO of Drift, shares how differentiating from thousands of competitors isn't just about your product....and what it is that customers actually want.

Two minutes (or so) of marketing insights, inspired by the real world. This first episode focuses on two important marketing concepts to pick up from license plates. Check out buchman.co.il for more marketing thoughts