This is the #1 podcast for mastering Amazon FBA and propelling your e-commerce journey. Join Andy, a seasoned Amazon seller and full-time entrepreneur, as he unpacks the secrets of building a successful online business through private label products and Amazon FBA strategies. In this podcast, you'll dive deep into the world of e-commerce, exploring topics like product sourcing, branding, SEO optimization, and Amazon's ever-evolving marketplace. Whether you're a beginner looking to start your ...
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Being Boss® is an exploration of what it takes to be boss as a creative business owner, entrepreneur, freelancer, or side-hustler. Join host Emily Thompson as she explores the mindsets, habits, and tactics of harnessing your creative ambitions and embracing the adventure of starting and growing your own business so that you can make money doing work you love. This feed contains episodes 240-359 of the original Being Boss show. To find episodes 1-239 of the show that was co-hosted with Kathle ...
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#352 - Where to focus your time when you don’t have a big team to help you
17:47
17:47
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17:47
Starting your Amazon business is a lot like having your first child—you learn by doing. In this episode, I discuss where to focus your time when you don’t have a big team to support you. For small business owners who feel overwhelmed and unsure where to direct their efforts, I offer practical tips on prioritizing your tasks. With constant demands a…
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#351 - Interview with Mina Elias - TikTok Shop
27:55
27:55
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27:55
With billions of people using TikTok daily, the platform has quickly transformed into a powerful search engine and dynamic shopfront. Recognizing this shift, TikTok Shop is becoming an essential part of modern e-commerce strategies. In this episode, I talk with Mina Elias about the potential of TikTok Shop and how it can enhance your Amazon busines…
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#350 - How to Restock Amazon FBA Inventory: Keep Your Sales Flowing without Suffering Ranking
15:07
15:07
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15:07
Effective inventory management is crucial for maintaining a successful business on Amazon. In this episode, I discuss how to determine the optimal amount of inventory to order. I explain the Reorder Point Formula and recommend examining reports like FBA Inventory and Restock Inventory. My key tip is to ensure you're not only reordering based on cur…
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#349 - How to Liquidate Amazon FBA Inventory: Get Your Money Back on Your Losing Products
13:28
13:28
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13:28
Liquidation involves selling your inventory at a reduced price to recover some of your initial investment. Reasons for liquidation can include overstock, poor sales performance, and changes in consumer demand. Holding onto inventory can tie up your capital, making liquidation a way to cut your losses. In this episode, I discuss how to determine if …
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#348 - 5 Wins from our PPC Agency Clients in 2024
34:08
34:08
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34:08
In this episode, I share five significant client wins from our PPC agency. I'll detail the results we achieved and the exact strategies we used to reach those goals. Covering the full spectrum, from smaller clients to those we helped reach $11 million in sales on Amazon. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: ht…
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#347 - Things don’t work because you don’t
26:52
26:52
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26:52
As competition intensifies on Amazon, it's crucial to elevate your game. To identify your strengths and weaknesses, a SWOT analysis is essential. If you're struggling to achieve the desired results, it's likely due to a gap in the necessary skills for success. In this episode, I discuss the importance of conducting a SWOT analysis and how it can he…
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#346 - Is Amazon FBA Dead? The Reality in 2024 with These CRAZY Fee Updates!
23:39
23:39
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23:39
Since 2020, I've been getting the same question: "Andy, is Amazon FBA dead? These fee updates are crazy!" In this episode, I address this pressing question and provide an updated perspective for 2024. Despite Amazon increasing FBA fulfillment fees by an average of 5.2%, third-party sellers grew by 18% in Q4 of 2024. You can still be successful on A…
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#345 - How to get your money back from Amazon lost inventory
10:21
10:21
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10:21
If you're not on top of your FBA shipments, some units may go missing because Amazon occasionally loses inventory. In this episode, I discuss how you can get reimbursed for lost inventory. Amazon won't automatically compensate you for missing items—you have to request reimbursement. However, it’s not as simple as sending a message. You need to prov…
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#344 - You need to create a “moat” around your brand like Harley Davidson and Zappos
16:25
16:25
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16:25
In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your community long-term. In this episode, I discuss st…
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#343 - It’s easier to appeal to a specific someone than to everyone
14:25
14:25
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14:25
Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with identifying your ideal customer avatar, which involves understanding the unique needs, preferences, and pain points of your target audien…
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#342 - 6 Common Amazon FBA Mistakes and How to Avoid Them
18:06
18:06
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18:06
In this episode, I talk about the six common Amazon FBA mistakes people make: Inaccurate product research Ignoring Amazon's fees Poor inventory management Neglecting product listing optimization Poor PPC advertising management Ignoring Amazon's policies ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.c…
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#341 - Are mold fees worth it or should you prove the product idea with what the supplier has available?
11:07
11:07
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11:07
In this episode, I address a question from my weekly Q&A call: “Should I pay the mold fees and create a fully customized product, or should I simply sell what my supplier already has in stock?” I share the three key advantages of having a unique product, helping you make informed decisions about your product strategy. ⬇️ Click to view my available …
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#340 - We are getting $4 cost per order using this advertising method on Amazon
13:15
13:15
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13:15
If you're doing the private label business model, you know how important Amazon PPC is, however, it's getting more and more competitive. It's harder to convert people through this plus advertising costs continue to rise. To beat competition, you have to be more creative when advertising your product. In this episode, I talk about the effectiveness …
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#339 - Why adding variations is vital to your product's success
13:23
13:23
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13:23
In this episode, we dive into the crucial role of product variations in building brand equity and customer trust. When a listing offers only one style, size, or color, it may lack brand appeal and hinder brand establishment. Using Geometry as a case study, we explore why adding variations is vital to the success of your products. ⬇️ Click to view m…
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#338 - Interview with Owais Amin - My Head of PPC and Operations at Weavos
48:32
48:32
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48:32
In this episode, I chat with Owais Amin, our agency partner, about our Amazon strategy, the services we provide clients, and how we can support you in navigating the e-commerce landscape. We also discuss how our partnership began, along with Owais's background and extensive experience in selling on Amazon. We also explore Owais' advice: "Learn comm…
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#337 - I started doing this one thing every day for 20 minutes
12:13
12:13
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12:13
A new powerful practice has elevated my day-to-day performance, yoga. In this episode, I share my experience with incorporating 20 minutes of yoga into my mornings and the profound impact it has had on my performance. I love good and effective routines that enhance productivity, and yoga has become as a game-changer for me. ⬇️ Click to view my avai…
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#336 - What can we learn about expensive cars and happiness
24:30
24:30
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24:30
In this episode, I talk about what we can learn about expensive cars and their impact on happiness and finances. Comparing a $90,000 SUV to a $20,000 family car, I discuss the pitfalls of financing vehicles, which can cost up to $120,000 over time due to depreciation and interest. Shifting perspectives, I talk about the alternative: investing that …
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#335 - Student Interview with Brandon - We sold $100,000 but wanted to quit
36:15
36:15
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36:15
In this episode, I sit down with Brandon, a student from my coaching program, to discuss his inspiring journey from launching his first few SKUs to surpassing $100,000 in sales. We delve into Brandon's motivations for starting his entrepreneurial journey and his unwavering passion for business. ⬇️ Click to view my available resources! https://andyi…
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#334 - The Loss Leader Strategy made one of our clients $1 Million last year
23:57
23:57
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23:57
The Loss Leader strategy has long been a staple in the playbook of major retailers, with Costco standing out as a prime example. This strategy involves offering a product at a loss to drive high conversions and attract customers. While selling a Loss Leader may result in immediate financial loss, the strategy's effectiveness lies in its ability to …
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#333 - How to virtually launch products using PickFu
24:07
24:07
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24:07
As the barrier to entry in business continues to lower, standing out and excelling become imperative. In this episode, we dive into risk management strategies and the power of tools like PickFu to test product concepts before committing to suppliers. I share how PickFu can be a game-changer in your product launch journey, empowering you to make inf…
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#332 - This is when Amazon starts to get fun again
18:13
18:13
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18:13
Embracing the unknown can be daunting for many, as it comes with the risk of failure. However, within that uncertainty lies a realm of excitement and enjoyment. In this episode, we delve into the exhilarating journey of launching a new product, without an established sales history or reviews, and the fulfillment found in starting from ground zero. …
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#331 - How to launch a product in less than 90 days
18:35
18:35
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18:35
When it comes to business, speed is the name of the game. In this episode, I talk about the seven actionable steps needed to launch your product within a 90-day timeframe. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resou…
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#330 - Good product ideas are easy to find if you know where to look
17:41
17:41
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17:41
The most common roadblock people struggle with is finding a product to sell. In this episode, I talk about three ways you can discover your next breakthrough product: 1) Alibaba: Unearthing Gems in the Digital Marketplace 2) Exploring Beyond the Screen: Physical Stores, Trade Shows, and Expos 3) Unveiling Innovation with Gembah: Leveraging Expertis…
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#329 - We thought our brand was dead… Was it?
20:05
20:05
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20:05
Last year, we went through a slow period and thought that our brand is dead. We were doing things exactly the same way but when we stopped and looked at the data, we realized one thing very important – nothing lasts forever. You can't do the same thing over and over and expect the same growth. In this candid episode, I talk about how we turned a ro…
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#328 - Amazon State of the Seller Report 2024
24:26
24:26
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24:26
Amazon's annual revenue is $554 billion, 2.7 billion website visits every month, and 300 millions customers worldwide and third-party sellers like us make up 60% of the sales on Amazon. In this episode, I dive deep into the comprehensive breakdown of the 2024 State of the Seller Report by JungleScout. From staggering revenue figures to the pulse of…
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