सर्वश्रेष्ठ Paidtraffic पॉडकास्टस (2024)

1
The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula 35:01

4d ago35:01

35:01

Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about th…

1
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions) 46:26

7d ago46:26

46:26

Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights int…

1
How to Create a Killer AI Chatbot in 4 Steps 41:16

11d ago41:16

41:16

Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your team aligned and reveal exciting announcements about their own businesses. Ralph and Lauren also break down the growing role of chatbots and AI in handli…

1
3 Essential Marketing Performance Indicators You’re Not Using…But Should 39:05

14d ago39:05

39:05

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touche…

1
(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business 58:37

18d ago58:37

58:37

Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand custom…

1
Which ‘Clicks’ Should I Care About in Digital Marketing? 33:16

21d ago33:16

33:16

Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ad…

1
How to Use TikTok Ads The Right Way to Grow Your Business 1:05:26

25d ago1:05:26

1:05:26

Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss …

1
Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success 30:25

28d ago30:25

30:25

Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube success, touching on examples of creators who grew massive followings through relentless focus and adaptation. Ralph and Lauren discuss the importance of…

1
The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran 1:00:12

1M ago1:00:12

1:00:12

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strat…

1
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW 50:54

1M ago50:54

50:54

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win…

1
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini 46:21

1M ago46:21

46:21

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power…

1
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) 35:44

1M ago35:44

35:44

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re w…

1
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level 47:26

2M ago47:26

47:26

Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership deve…

1
The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz 1:03:49

2M ago1:03:49

1:03:49

Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systematically builds genuine relationships with VIPs and influencers to enhance business growth. Through anecdotes and practical advice, he illustrates how an…

1
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) 40:30

2M ago40:30

40:30

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touche…

1
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke 1:04:17

2M ago1:04:17

1:04:17

In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors …

1
The Hidden Truth About Reputation Management with DJ Sprague 48:56

2M ago48:56

48:56

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior,…

1
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing 43:19

2M ago43:19

43:19

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of t…

1
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them 39:00

2M ago39:00

39:00

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how bu…

1
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran 1:07:25

2M ago1:07:25

1:07:25

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies th…

1
What Are Marketing Performance Metrics™ & Why Are They Important? 46:05

2M ago46:05

46:05

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about op…

1
How to Use the Microsoft Outage to Sell More of Your Stuff 31:40

3M ago31:40

31:40

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode wi…

1
(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 38:05

3M ago38:05

38:05

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their custome…

1
How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 42:08

3M ago42:08

42:08

In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the …

1
Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg 43:42

3M ago43:42

43:42

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surp…

पॉडकास्ट सुनने लायक

Paidtraffic पॉडकास्टस

पॉडकास्ट सुनने लायक

1
Perpetual Traffic

Tier 11

1
The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula 35:01

1
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions) 46:26

1
How to Create a Killer AI Chatbot in 4 Steps 41:16

1
3 Essential Marketing Performance Indicators You’re Not Using…But Should 39:05

1
(Part 2)How to Use TikTok Ads The Right Way to Grow Your Business 58:37

1
Which ‘Clicks’ Should I Care About in Digital Marketing? 33:16

1
How to Use TikTok Ads The Right Way to Grow Your Business 1:05:26

1
Want to Be A SUCCESSFUL Influencer? The 4-Step Guide to Success 30:25

1
The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran 1:00:12

1
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW 50:54

1
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini 46:21

1
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) 35:44

1
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level 47:26

1
The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz 1:03:49

1
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) 40:30

1
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke 1:04:17

1
The Hidden Truth About Reputation Management with DJ Sprague 48:56

1
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing 43:19

1
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them 39:00

1
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran 1:07:25

1
What Are Marketing Performance Metrics™ & Why Are They Important? 46:05

1
How to Use the Microsoft Outage to Sell More of Your Stuff 31:40

1
(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 38:05

1
How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 42:08

1
Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg 43:42

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