Do you want to grow a business you love while also enjoying financial freedom that fits your lifestyle? You’ve come to the right place! Monica Froese, host of the Empowered Business Podcast®, is here to give you strategy and tactics combined with a whole lot of unfiltered opinions on what works and doesn’t work when running a successful and profitable business. Monica is on a mission to empower you to create financial freedom through building your own six-figure digital product business. Aft ...
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72: 5 Powerful Lead Generation Strategies for Your Digital Product Shop
26:54
26:54
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26:54
Let’s talk about one of the most important things when it comes to running a business… Lead generation. Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year. To…
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71: 3 Ways That Having a Digital Product Shop Can Change Your Life and Business
28:34
28:34
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28:34
It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience. My digital shop truly changed everything about my busin…
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70: Make Your Marketing Easier with AI with Menekşe Stewart
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1:03:43
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1:03:43
Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT. In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversat…
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69: The Power of Low-Ticket, High-Value Offers with Elizabeth Goddard
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57:35
Wondering how you can make high-value, low-ticket offers work for your business? In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so …
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68: From Blogging for Free to Profitable Digital Shop Owner: Anna Joy Lowell’s Business Journey
46:32
46:32
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46:32
Wondering what’s possible if you decide to start a digital shop? In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program. Topics covered in th…
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67: Impact of Email Marketing on Digital Product Shops: Reviewing Numbers from 55 Weeks of Flash Sales
26:28
26:28
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26:28
Let’s nerd out over numbers! If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales. Topics covered in this e…
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66: The Power Duo: Sales Funnels Vs. Shops (And Why You Really Need Both!)
27:23
27:23
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27:23
What is the difference between a sales funnel and a digital product shop? In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need. To…
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65: The Digital Product Shop Showdown: Etsy vs. Shopify
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19:48
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19:48
Should you be using Shopify or Etsy to sell your digital products? This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify f…
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63: 4 Levers to Pull for Explosive Results in Your Digital Product Shop
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22:44
Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode. In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these l…
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62: 5 Shopify Apps That Will Make You Thousands of Dollars
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13:35
Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops. In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our busine…
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61: How To Repurpose Existing Content and Create A Profitable Digital Product Shop
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15:25
Are you wondering how you can leverage existing content into paid products for your shop? In this episode of Empowered Business, I’m sharing how you can repurpose your hard work, free or paid content, into shop product listings that can make you money every single day. This is part one in a four-part series all about creating profitable digital pro…
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60: How a Digital Product Shop Can Help You Expand Your Business and Increase Your Impact with Jennifer Roskamp
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55:25
In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and told her that I think her business would be great if she had a digital product shop. Jennifer is a quick action taker, so she did it and now she is here to share all of the amazing success she’s been h…
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59: 5 Tricks That Will Help You Explode Your Digital Product Shop to 6-Figures in 6 Months or Less
19:58
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19:58
Want to grow your digital product shop to 6-figures? This is the third episode in our series where I share all about the big pivot I made in my business this year. In the first episode, I shared what led us to make a change. In the second episode of the series, I shared mistakes to avoid when launching your digital product shop. In this episode of …
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58: 5 Mistakes to Avoid When You Have a Digital Product Shop
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19:04
I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You name it, we have probably sold it. However, everything we launched resided on a sales page or a sales funnel. This meant that if people got to know me and wanted to buy more from me, it was harder for t…
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57: What the BLEEP Happened?! Breaking Down Where We’ve Been & What’s Next
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16:34
We’re back! It’s been nine months since my last episode, so I can’t believe that I can finally say welcome back to another episode of The Empowered Business Podcast. I hope 2022 has been treating you well. To tell you a little more about how we are doing, I’m taking you back to the last episode, episode 56, where I told you that we are going on an …
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56: It’s Not Goodbye: Why We Are Going On Hiatus and How We’ll Be Back Better Than Ever
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24:59
This episode of The Empowered Business podcast is going to be a little different. I am delivering some news that is sad, but also a little happy in some ways. This podcast is going to be put on a temporary hiatus. The story behind why is a little convoluted and outside of my personality. This doesn't mean it won’t be back, it just means that I need…
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55: How to Align with the Vision You Have for the Future of Your Business with Tanya Dalton
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51:23
Do you like to stay in your comfort zone? I am the type of person who thinks that staying in our comfort zone is the death of us. You have to push yourself to think outside the box and do things that might make you a little uncomfortable if you want to grow in business or life. That is how I felt after speaking with my guest on the Empowered Busine…
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54: How We Create Profitable Digital Products With the Hike Design Formula
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33:48
Ready to finally start your digital product business? We are opening enrollment for the Empowered Business Lab this week! If you have been listening for a while, you probably already know that the Empowered Business Lab is our signature program on how to create and sell digital products. When we launched it for the first time in January of 2021, it…
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53: What It’s Like to Work With Me Inside of the Empowered Business Lab
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30:31
In this week's episode of the Empowered Business podcast, we are doing something a little different. The doors to the Empowered Business Lab will be opening up next week and I wanted to take you behind the scenes! The Empowered Business lab is our signature program that empowers you to create a digital product sales machine. It’s a complete solutio…
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52: The Power of the Pivot: The Importance of Being Adaptable In The Online Space with Megan Flatt
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48:18
When you run an online business, you really do need to roll with the punches. The online space saw more changes in 2021 than in the previous five years before. Crazy right?! Businesses were thrown for a loop and scrambling to determine their next move. Needless to say, being flexible in your business and willing to pivot when needed is a vital trai…
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51: My Expert Pinterest Ad Strategy for Cracking Multiple 6-Figures in Digital Product Sales
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22:50
If you have been following me for a while, you probably know that I used to educate business owners on how they can increase their sales through Pinterest advertising. After 4 years, I retired my signature course, Pin Practical Promotions, and shifted to helping women create digital product businesses. Even after the shift, however, I still get ask…
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50: How to Work Less and Earn More By Offering VIP Days with Sarah Masci
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41:56
If you are offering freelance services in your business, there is a good chance that you have heard about VIP Days. They are all the rage right now for a good reason. VIP Days allow clients to book you for a day instead of drawn-out projects that could take weeks or months to complete. Clients are willing to pay a premium price for the quick turnar…
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49: Finding Success by Going All-In On Your Business with Lauren Golden
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1:01:14
Are you consistent in your business? Do you utilize data to see what is working and what isn’t working? There are many paths to success in business, and just because something doesn’t seem to pay off immediately does not mean you should throw in the towel and do something else. You have to be consistent and curious in order to achieve the success y…
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48: Taking Imperfect Action Toward Equity, Equality and Diversity with Erica Courdae
46:56
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46:56
I don’t know about you, but I’m a perfectionist. That makes it hard for me to take action because I never want to take the wrong action. As entrepreneurs, we can’t let this hold us back. We have to learn to take imperfect action to understand that we don’t always have the answers, but we always have to be seeking them out. Erica Courdae has dedicat…
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47: Business Finances: Why the Growth of Your Business Depends on Knowing Your Numbers with Parker Stevenson
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53:31
Let’s talk about every entrepreneur's favorite topic- finances! I know what you may be thinking, that is not a fun topic. It may not be fun, but it is an important one! The hard truth is that you can’t run a successful business if you don’t know your numbers. Don’t panic yet, once you know your numbers and you really understand them, finances can a…
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