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The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. Explore how today's leading organizations leverage user research to inform better product decisions. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success. We're taking a short summer break and will return this fall with new episodes. Subscribe to The Optimal Path newsletter to be the first to know when new episodes launch ...
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Michael Margolis, UX Research Partner at Google Ventures, breaks down the Bullseye Customer Sprint methodology and how it helps startups quickly identify what to build and who to target. Learn how to use the “5 and 3 in 1 formula”—five bullseye customers, three prototypes, in one day—to accelerate learning and de-risk product decision-making. Gain …
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Devin Harold, former Head of Design Research for Financial Services at Capital One, joins host Ash Oliver to discuss the challenges of connecting user research to business outcomes, how to effectively track and communicate the value of research, and why the future of the industry lies in driving customer-centricity across the entire business. Disco…
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In this episode of The Optimal Path, Jehad Affoneh joins host Ash Oliver to discuss what it means to be customer-centric at Toast, the difference between being design-led and experience-led, and the role of UX research in shaping customer-centric cultures and experiences. The conversation covers cultural shifts towards empathy and curiosity, mechan…
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In this episode of The Optimal Path, Hannah Anokye joins host Ash Oliver to discuss her work on the Intuit Futures Team and the role of qualitative research in exploring emerging technologies, understanding users' needs, and identifying opportunities for new product developments. Hannah shares best practices for conducting moderated user interviews…
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It's our 52nd episode and it's Pride Month! We get to celebrate so many things with this episode and we would just like to thank you for sticking around for a whole year. Now let's talk about some gay coded art!द्वारा What Do You Know? with Nick & Devin
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Nick Stiles, User Researcher at IBM, discusses the power of secondary research, also known as desk research, in making informed decisions, and why it is the “unsung hero” of research. Nick shares strategies for synthesizing secondary research findings into actionable insights for product teams and emphasizes the importance of storytelling and journ…
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In this episode of The Optimal Path, Ravi Mehta talks to Maze about connecting user research to product strategy and integrating effective product decision-making frameworks. Ravi outlines the importance of visualizing product strategy—from the company's mission to defining specific product goals—and how to balance intuition, analytics, and user fe…
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In this episode of The Optimal Path, Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled UX research, elevating the practice from a supporting function to a strategic partner to the business. Reggie shares how he led the development of training programs, automated processes, and ResearchOps to enable cross-functional teams to conduct …
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In this episode of The Optimal Path, Ash Oliver discusses the future of user research with expert Dave Hora. From his beginnings in research back in 2011 to his key roles at companies like Plangrid and Instacart, Dave has been at the forefront of driving innovation through research. Now, he's here to share his thoughts on what’s next for user resea…
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In this episode of The Optimal Path, host Ash Oliver and Senior User Research Manager Paige Bennett explore the vital role of workshops in product development. Paige shares her experience facilitating workshops in the fintech industry, plus best practices for measuring success and co-creating with cross-functional partners and customers. Join us to…
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In this episode of The Optimal Path, host Ash Oliver welcomes Sander Viegers, VP of Design at Rabobank, to discuss the pivotal role of research and design in the digital transformation journey at Rabobank. Sander shares the principles that guide Rabobank's cooperative approach to a customer-centric design process, as well as practical examples of h…
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She read a whole book for this episode, please welcome our special guest Alcia Tebo! What better topic for Women's History Month than a story of two badass lady pirates striking fear in any who dare crossed them.द्वारा What Do You Know? with Nick & Devin
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In this episode of The Optimal Path, host Ash Oliver is joined by Amy Lima, formerly product designer at AMP @ Amazon Music and currently founder of Diversify Design. Together, they discuss the role of user research in building community products and how to start and scale a research practice inside design teams. About Amy: Amy Lima is a first-gene…
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In this episode of The Optimal Path, host Ash Oliver welcomes Marcus Brandford to discuss the transformative power of research in marketing and product development. Delving into how research can inform creative campaigns and marketing decisions, Marcus shares how Figma harnesses customer insights to understand its audience and build impactful brand…
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In this episode of The Optimal Path, host Ash Oliver sits down with Roy Opata Olende to delve into the complexities of UX research across organizational altitudes. They explore the different modalities of learning that take place inside organizations, the critical need for leadership buy-in, and the challenges of communicating research impact. Roy …
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The Optimal Path is a podcast about user research and product decision-making, brought to you by Maze. The voices featured in this trailer are Ash Oliver, UX Research Advocate at Maze; Marcus Brandford, Figma; Roy Opata Olende, Zapier; Amy Lima, (formerly) Amp @ Amazon Music; and Benjamin Humphrey, Dovetail New episodes drop every other week. Follo…
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