सर्वश्रेष्ठ Head Librarian पॉडकास्टस (2024)

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184: Brand Manifesto head librarian Lonnie Elliott 1:05:49

12h ago1:05:49

1:05:49

Creative briefs are a vital element in advertising, but so are brand manifestos. Our guest today is Lonnie Elliott, creative lead at Meta, and the founder of Manifestowriting.com. Lonnie shares with Henry Gomez and me examples of great manifestos, some of which you may recognize. And he talks about his plans to expand his growing collection of mani…

1
AH.009 - In Defense of Low Will Mystics 27:37

1d ago27:37

27:37

This entry examines "Low Will Mystics" and the non-will boosting options in the Mystic Class of Arkham Horror LCG.द्वारा Head Librarian

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LP.019 - Undimensioned and Unseen (AH CPA.11) 1:02:59

2d ago1:02:59

1:02:59

This entry is the sixth of eight solo Let's Plays of "Return to the Dunwich Legacy" as part of the 11th Campaign Play-Along. Sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

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LP.018 - Vo'qorr (Unsettled) 1:49:32

6d ago1:49:32

1:49:32

This is an audio 'Let's Play' of my blind run of Task A for the planet Vo'qorr from "Unsettled" by Orange Nebula. For more information on "Unsettled," please see entry BG.003.द्वारा Head Librarian

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LP.017 - Blood on the Altar (AH CPA.11) 39:12

7d ago39:12

39:12

This entry is the firth of eight solo Let's Plays of "Return to the Dunwich Legacy" as part of the 11th Campaign Play-Along. Sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

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183: Stacy Janicki, fresh leadership at legacy Carmichael Lynch. 1:01:30

8d ago1:01:30

1:01:30

Four months ago, Carmichael Lynch in Minneapolis created the postion of Chief Operating Officer. They created it with one person in mind, our guest today on The Brief Bros.: Stacy Janicki. A legacy advertising agency needs a great leader, and CL found it in Stacy. Join Henry Gomez and me as we chat with this dynamic and laid-back personality. CL's …

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AH.008 - Encounter Deck Scaling 30:11

12d ago30:11

30:11

This entry examines and discusses Encounter Deck scaling in the Arkham Horror LCG, specifically how to find objectives within the deck. Link to my numbers: https://docs.google.com/spreadsheets/d/1PWKZIY8CT7jCNG3geD_MuTJiKoFMH0DXwQm7ceX8G8M/edit?usp=sharingद्वारा Head Librarian

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LP.016 - Midwinter Gala (AH) 2:19:47

14d ago2:19:47

2:19:47

This entry is a blind solo Let's Plays of the Arkham Horror LCG scenario "Midwinter Gala."द्वारा Head Librarian

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182: Luckett Vanguard, mischievious strategic planner at FCB. 57:47

15d ago57:47

57:47

Luckett Vanguard oozes all the qualities you want in a strategic planner: curiosity, gregariousness, passion, the team player. FCB in Chicago hired him a year ago from the Hubbard School of Journalism and Mass Comm. Kudos to our friend Mark Jenson for the rec! And already he's made his mark. Henry Gomez and I quizzed him on the unusual path he took…

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LP.015 - Essex County Express (AH CPA.11) 34:15

16d ago34:15

34:15

This entry is the fourth of eight solo Let's Plays of "Return to the Dunwich Legacy" as part of the 11th Campaign Play-Along. Sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

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LP.014 - Miskatonic Museum (AH CPA.11) 56:02

20d ago56:02

56:02

This entry is the third of eight solo Let's Plays of "Return to the Dunwich Legacy" as part of the 11th Campaign Play-Along. Sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

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AH.007 - Barnaby: A Ramble on Speculation, Theme, and Concern 16:52

21d ago16:52

16:52

This entry is a ramble on the speculation, theme, and concerns on George Barnaby, the Lawyer, an upcoming Investigator for Arkham Horror the Card Game.द्वारा Head Librarian

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181: Meet an account planning pioneer, Robin Hafitz. 1:02:27

22d ago1:02:27

1:02:27

She was a founding partner at Mad Dogs & Englishmen in New York (thank you Dave Dye for your encyclopedic memory!). And today, she runs her own strategy consulting firm, Open Mind Strategy. Henry Gomez and I are thrilled to welcome Robin Hafitz to a sit-down chat on The Brief Bros. Robin was one of the first five American practitioners of account p…

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BG.004 - Leviathan Wilds 22:28

22d ago22:28

22:28

This entry concerns the board game "Leviathan Wilds" by Moon Crab Games and why the Head Librarian recommends it. Check out their second printing Gamefound Campaign here: https://gamefound.com/en/projects/moon-crab-games/leviathan-wilds-second-printingद्वारा Head Librarian

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LP.013 - Zehronn (Unsettled) 1:41:02

24d ago1:41:02

1:41:02

This is an audio 'Let's Play' of my blind run of Task A for the planet Zehronn from "Unsettled" by Orange Nebula. For more information on "Unsettled," please see entry BG.003.द्वारा Head Librarian

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BG.003 - Unsettled 24:02

26d ago24:02

24:02

This entry relates to the board game "Unsettled" by Orange Nebula and why the Head Librarian recommends it.द्वारा Head Librarian

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Reach! It! Out!: Chasing the dragon boat | Under Rocks podcast 31:10

28d ago31:10

31:10

What do you get when you combine dragons, boats, a touch of “oh my!” and 22 dedicated athletes? The coolest sport you’ve never heard of! Dragon boating has roots in ancient China and branches all over the world…including a lake near you. The Under Rocks crew dons life vests and heads to Shabbona Lake for their latest adventure.…

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LP.012 - Parallel Jenny vs. Cosmic Pantheon (AH Fan Scenario) 1:39:04

28d ago1:39:04

1:39:04

This is an audio 'Let's Play' of my blind run of fan-made Arkham Horror the Card Game Scenario, "Cosmic Pantheon," designed by Mint Tea Fan. "Cosmic Pantheon" is a set of three fan factions for "War of the Outer Gods" to mix and choose from.द्वारा Head Librarian

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180: A Director of Brand Experience on building a brand. 46:16

29d ago46:16

46:16

Henry Gomez and I welcome Mack Saunders, the director of brand experience for The Annex, a boutique hotel in Toronto. Mack's background and perspective on branding came to my attention when I met him at The Annex on a recent trip to Ontario. Fans of The Brief Bros. will be intrigued by the challenges he has faced in his role. And the intrepid manne…

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LP.011 - The House Always Wins (AH CPA.11) 37:20

1M ago37:20

37:20

This entry is the second of eight solo Let's Plays of "Return to the Dunwich Legacy" as part of the 11th Campaign Play-Along. Sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

1
AH.006 - Parallel Jenny 26:57

1M ago26:57

26:57

This entry reviews the Parallel Jenny Investigator for Arkham Horror the Card Game. Also, sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

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LP.010 - Extracurricular Activity (AH CPA.11) 43:12

1M ago43:12

43:12

This entry is the first of eight solo Let's Plays of "Return to the Dunwich Legacy" as part of the 11th Campaign Play-Along. Sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

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179: A master brief writer talks briefs. 1:13:04

1M ago1:13:04

1:13:04

Lance Saunders, strategic consultant and adjunct professor at York University in Toronto, returns to The Brief Bros. to talk to Henry Gomez and me about the inaugural essay he contributed to my blog titled, "Beyond The Brief." It's all in celebration of the recent addition of more than 50 briefs to the Creative Brief Archive, a repository of finish…

1
AH.005 - The List of Taboos 53:36

1M ago53:36

53:36

This entry reviews the current List of Taboos for Arkham Horror the Card Game. Also, sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

1
LP.009 - The Invisible Man (AH Fan Scenario) 1:11:11

1M ago1:11:11

1:11:11

This is an audio 'Let's Play' of my blind run of fan-made Arkham Horror the Card Game Scenario, "The Invisible Man," designed by The Beard.द्वारा Head Librarian

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LP.008 - Crown of Egil 4/4 (AH Fan Campaign) 1:23:56

1M ago1:23:56

1:23:56

This entry is the fourth of four solo Let's Plays of "The Crown of Egil" fan campaign, using a fan investigator.द्वारा Head Librarian

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178: Vasanth Seshadri, a creative voice from Singapore. 58:07

1M ago58:07

58:07

Our guest this week is Vasanth Seshadri. He is the founder and creative director of The Sunnyside, a virtual ad agency in Singapore. Vasanth's story will resonate with creatives everywhere. The route he took from newbie copywriter to the founding of his own shop covers a journey of thousands of miles and tenures with many legacy agencies. Including…

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AH.004 - In Defense of Shortcut Level 2 23:02

1M ago23:02

23:02

This entry is an audio appeal brief to overturn Shortcut Level 2's sentencing as "Binder Fodder." Also, sign up for the Campaign Play-Along here: https://docs.google.com/forms/d/e/1FAIpQLSfv45bEhIKZ6wnlVjmeqTjcj6bdIVlPtTxnqy5m-Ft9V9AntA/viewform?usp=sf_linkद्वारा Head Librarian

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LP.007 - Crown of Egil 3/4 (AH Fan Campaign) 1:13:12

1M ago1:13:12

1:13:12

This entry is the third of four solo Let's Plays of "The Crown of Egil" fan campaign, using a fan investigator.द्वारा Head Librarian

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LP.006 - Crown of Egil 2/4 (AH Fan Campaign) 59:46

2M ago59:46

59:46

This entry is the second of four solo Let's Plays of "The Crown of Egil" fan campaign, using a fan investigator.द्वारा Head Librarian

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LP.005 - Crown of Egil 1/4 (AH Fan Campaign) 1:26:24

2M ago1:26:24

1:26:24

This entry is the first of four solo Let's Plays of "The Crown of Egil" fan campaign, using a fan investigator.द्वारा Head Librarian

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From parks to Peaches to pickleball: The siren call of the Rockford Adventure Trail | Under Rocks podcast 44:46

2M ago44:46

44:46

Fun-starved explorers find gold (and prizes!) along the Rockford Adventure Trail. Join us for what could be the most ambitious Under Rocks ever!द्वारा Susan Stephens, Spencer Tritt, Dan Libman

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177: AI for Advertising, taught by Ross Patrick. 52:55

2M ago52:55

52:55

Say "AI" to anyone in our industry, and it will likely cause a wince, a pucker, even a laugh. And probably a few other reactions. Say it to our guest, Ross Patrick, Creative Lead and Director of Advertising at Academy of Art University in San Francisco, and you'll be in for a passionate discourse on the technology's many benefits. That's why Henry …

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BG.002 - Acquire 28:12

2M ago28:12

28:12

This entry relates to the board game "Acquire" and why the Head Librarian ranks it as one of his top 20 Board Games.द्वारा Head Librarian

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LP.004 - EOTE Ironman 3/3 (AH) 2:00:28

2M ago2:00:28

2:00:28

This entry is the third of three Let's Plays about a solo EOTE Ironman run with all three Ultimatums (see AH.003 for an introduction and debrief).द्वारा Head Librarian

1
LP.003 - EOTE Ironman 2/3 (AH) 1:52:28

2M ago1:52:28

1:52:28

This entry is the second of three Let's Plays about a solo EOTE Ironman run with all three Ultimatums (see AH.003 for an introduction and debrief).द्वारा Head Librarian

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176: The creativity beat with AdAge's Tim Nudd 1:10:06

2M ago1:10:06

1:10:06

Henry Gomez and I welcome Tim Nudd, a journalist who covers creativity for AdAge. Tim was the host and narrator of a popular podcast called Tagline, sponsored by Muse by Clio. It was a feast of backstories and wonderful anecdotes about some of the most iconic ad campaigns produced by our industry. Henry and I talk at length with Tim about his role …

1
LP.002 - EOTE Ironman 1/3 (AH) 1:30:39

2M ago1:30:39

1:30:39

This entry is the first of three Let's Plays about a solo EOTE Ironman run with all three Ultimatums (see AH.003 for an introduction and debrief).द्वारा Head Librarian

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AH.003 - EOTE Ironman Ultimatums 33:48

2M ago33:48

33:48

This entry discusses the upcoming Edge of the Earth Ironman Event at BusterCon 2024, and the optional Ultimatums players can take on. Then, Head Librarian then introduces LP.002, where he ironmans the EOTE with all of the Ultimatums. Finally, Future Head Librarian spoils the ending of the run and debriefs the run, deck, and Ultimatums.…

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LP.001 - Dr. Jekyll & Mr. Hyde (AH Fan Scenario) 2:48:40

2M ago2:48:40

2:48:40

This is an audio 'Let's Play' of my blind run of fan-made Arkham Horror the Card Game Scenario, "The Strange Case of Dr. Jekyll & Mr. Hyde," designed by The Beard. As it was a blind run, I made enough errors to prompt me to do a second play a few days later. Both plays are included in this episode.द्वारा Head Librarian

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175: Jon Steel, author of Truth, Lies & Advertising. 1:05:19

2M ago1:05:19

1:05:19

Jon Steel's book, Truth, Lies & Advertising is the bible for strategy, creative briefs and what makes great creative campaigns. Now in its 26th year, it remains fresh and relevant, even if the advertising referenced in it are from the 20th Century. His thinking proves that new and shiny pales against fundamentals and fundamental truths. Henry Gomez…

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AH.002 - Fan Campaign Recommendations 26:13

2M ago26:13

26:13

A review of the Head Librarian's five recommendations of Arkham Horror the Card Game fan-made campaigns.द्वारा Head Librarian

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BG.001 - Dune Imperium: Uprising (Solo) 29:11

2M ago29:11

29:11

Board Game Entry 001: Regarding the Head Librarian's solo experience with "Dune Imperium: Uprising," its expansions, and the mixing of thereof.द्वारा Head Librarian

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174: Two ad students on the rigors of London's SCA. 46:22

2M ago46:22

46:22

One of them did a trumpet solo and she doesn't play trumpet. The other did six minutes of stand-up comedy and she isn't a comedian. No, they weren't auditioning for Britain's Got Talent. In a return to our New and Emerging Talent series, Henry Gomez and I talk to two current ad students at London's famed School of Communication Arts—the most awarde…

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173: Ghost wants to make clients famous, not themselves. 54:02

3M ago54:02

54:02

In a first for Henry Gomez and me, The Brief Bros. hosts three...ghosts. You'll hear them, but you won't see them. That's because they prefer to let their creative work speak for itself on behalf of their clients. And that's their story. Which we are transparently delighted to share with you. For small group and corporate training in writing inspir…

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AH.001 - Ranking AHLCG Campaigns 24:18

3M ago24:18

24:18

Arkham Horror Entry 001 Introduction to the podcast and discussion of the Head Librarian's ranking of the current Arkham Horror LCG campaigns as of 2024/06/24.द्वारा Head Librarian

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Lustron: It's a good starter home, it's a good finishing home | Under Rocks podcast 29:07

3M ago29:07

29:07

Lustron Houses. They're in your neighborhood. You just have to look for these mid-century metal marvels. You Under Rocks team heads to Mt. Morris to check out a cluster of Lustrons.द्वारा Spencer Tritt, Dan Libman, Susan Stephens

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172: Young ad pros get to predict Cannes winners 57:13

3M ago57:13

57:13

Henry Gomez and I bring you two young advertising talents who started The Loudest Roar last year, which they call the "Cannes Lion Fantasy League." It's an online communmity for young professionals to predict the winners at Cannes, and it's growing in popularity worldwide. We're delighted to welcome Chirag Khushalani and Samita Balakrishnan, two st…

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171: Freelance copywriter Ashley Rutstein carved a niche on TikTok 53:12

3M ago53:12

53:12

Meet the host of Stuff About Advertising Ashley Rutstein. She's a freelance copywriter, social media verteran, and the star of her own TikTok page where she talks about, well, Stuff About Advertising. And Henry Gomez and I had a fun and enlightening conversation with her. So many brands want to be on TikTok, but did you know the space is wide open …

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170: Can AI measure the emotions advertising creative evokes? Yes, according to DAIVID. 46:10

3M ago46:10

46:10

This week Henry Gomez and I introduce you to the founder of DAIVID, Ian Forrester. Ian is the brains behind an AI tool that measures the effectiveness of ad creative by pinpointing which of 39 emotions a piece of creative evokes. Yeah, we know—another bogus way to test creative, right? Don't be so quick to judge. Ian demonstrates for us why this to…

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Head Librarian पॉडकास्टस

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