Today’s brilliant content idea is to stay away from branded content, that is, content that is thinly veiled advertising, and instead create content that is focused on the needs of your ideal customer community.द्वारा Cas McCullough

One of the growing entrepreneurial trends is to start a social enterprise. According to social entrepreneurship organisation Social Traders, In Australia, the number of social ventures has grown by 37% in the past five years.If you’re in business to be a force for good in the world but you’re drowning in social media sea amongst every other company…

If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are sharing your stream. The app then also shares your stream on Twitter live. This has the potential to be an incredibly powerful tool and marketers are al…

Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist. That view couldn’t be more wrong. China’s social media industry is thriving, and savvy businesses are capitalising on China's platforms-of-choice for t…

Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make sure that you link your podcast to iTunes through podtrac.com.Today’s Brilliant Content Idea is to use podtrac.com to track the stats on your Podcast Show…

If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire.In most cases businesses have done things like boost posts or advertise directly from their Facebook Page. The thing is, if these are tactics you are using, you may be paying more for your Facebook Ads than …

A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events were more effective than other content marketing methods in terms of a return on investment, including social media. Today's episode digs a little deeper into how you can use live events in your content marketing mix and what the benefits could …

One of the best tools for tapping into the thoughts and feelings of the people you most want to reach is also one of the most under-utilised when it comes to content marketing. So, today I want to explore this under-utilised tool, and that tool is music. Specifically today's brilliant content idea explores how to use Spotify to enhance your brand, …

One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy, and when you’re marketing something, it also doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard sell techniques, marketers can often be…

One of the often overlooked factors in social media marketing is the incredible power of influencers. Influencers aren’t necessarily experts. They are just people with massive, and highly engaged followings. Your reach is largely governed by your community’s reach, so connecting with key influencers is key to getting ahead of the game in your niche…

Zippy Courses is a plugin co-created by none other than Derek Halpern from the website Social Triggers. In today's show I share my roadtest of Zippy Courses and give it an honest review. If you want to add online courses and digital products to your content arsenal, listen in as I walk you through the ins and outs of this new WordPress plugin for o…

How do you create enticing subscriber offers that are highly relevant to the people you want to reach when they all have different needs and problems? Today's brilliant content idea is to create a subscriber call to action specifically for different needs by integrating it with a blog post. Today's episode walks you through the process.…

Find out why content marketing is like backing up a trailer, why your brand should be carefully and skilfully manoeuvred into position for optimal reach, engagement and sales. In this episode, the very first in this series, you'll find out why selling directly on social media without warming people to your brand first may be counterproductive. You'…