Legal Marketing Launch is for lawyers and attorneys (whether at the beginning, intermediate or expert level) who want to launch their law firm marketing and client development to a higher level. It provides strategies, tools, inspiration and motivation that can be listened to during your daily commute, workout or unwind time.
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150: Unique Business Development Ideas for Lawyers - Audra Dial
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Audra Dial is a senior litigator at Mercedes-Benz USA, where she provides strategic advice about all aspects of litigation. For almost twentry in private practice before joining Mercedes-Benz, Ms. Dial defended and protected companies in a variety of industries, including the automotive industry. Ms. Dial was recognized by The Best Lawyers in Ameri…
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149: Business Development and Insurance Company Clients - Paul Bolus
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Paul Bolus has been representing insurance company clients for over 25 years, litigating and managing over 200 cases in federal and state venues across the country. Paul has handled multi-million-dollar cases, including class action lawsuits, regularly representing insurance companies in litigation dealing with health and life issues in just about …
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148: Client Development through Effortless Action - CiCi Cheng
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CiCi Cheng is a trial attorney at Wheeler Trigg O'Donnell, a national litigation boutique in Denver, Colorado. She helps clients navigate the intricacies of complex commercial disputes in a wide range of cases, such contract disputes, trade secret misappropriation, and antitrust and unfair competition. As Co-President of the Colorado Pledge to Dive…
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147: Blogging, Triathlons, and Business Development - Ernie Holtzheimer
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Ernest D. Holtzheimer is an associate in Montgomery McCracken’s corporate and securities practice group. His practice focuses on mergers and acquisitions, financing transactions, and other general corporate matters. Ernie also serves as an editor of Montgomery McCracken’s Private Business Counsel blog. In addition, he is a member of the firm’s Dive…
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146: OSHA, Outside Consultants, and Business Development - Nelva Smith
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Nelva Smith is a labor and employment attorney with Steptoe & Johnson PLLC. From general day-to-day counseling, to litigation, workers' compensation, and safety and health issues, Ohio employers of all sizes rely on Nelva for employment law guidance. As a member of the firm's Workplace Safety Team, she has defended employers in front of the Industr…
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145: Trade Associations and Business Development - Stuart Buttrick
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Stuart Buttrick is the team leader of the Faegre Baker Daniels labor management relations team. He represents employers in labor relations matters, including in proceedings before the National Labor Relations Board (NLRB), in arbitrations, in litigation and in contract negotiations. Stuart also represents employers in connection with employment lit…
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144: Blockchain and Business Development - Alex More
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Alex More is a partner with Carrington, Coleman in Dallas, Texas. Clients engage Alex to advise them on a broad range of issues that include corporate governance, compliance, and negotiation. Alex has significant experience with litigation, including in the areas of fiduciary duties, securities, and fraud. Alex’s clients include public companies an…
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143: The Power of Interviews and Business Development - Paolo Lanciani
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Paolo Lanciani is a Business Psychologist with a passion for supporting lawyers and law firms in their marketing, personal branding and leadership development. He offers his skills as a facilitator, coach and assessor to apply psychological know-how and conpetence as a practical tool that supports his clients in facing challenges and taking on new …
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142: Business Development and Success Metrics for Lawyers - Michael MacKay
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Mike MacKay became President of Cross Platform Businesses – now Bloomberg BNA Plus – in November 2016. In March 2014, he joined Bloomberg BNA as Vice President, Cross Platform Businesses. In that role, he was responsible for commercial operations, focusing on driving direct and indirect growth. MacKay received a bachelor’s degree in business commun…
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141: How to "Bring Value" to Potential Clients through Content Marketing - Scott Mozarsky
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Scott Mozarsky acts as President, Legal Division/Bloomberg Law for the Bloomberg BNA. In this role, he is accountable for leading Bloomberg BNA’s Legal Division which, through its flagship Bloomberg Law product, provides workflow platform driven solutions that incorporate tools, news, content, analytics and data that enable professionals to be more…
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140: How Young Lawyers Can Market Their Legal Practice - Jaelynn Jenkins
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Jaelynn's practice is centered on estate planning, non-profits, and business law. She loves learning about her client's families, businesses, and their plans for the future. Jaelynn began her career as a law clerk in the Fourth District Court of Utah. Through her clerkship, she worked on all manner of cases including million dollar business dispute…
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139: Building a Legal Practice While Still in Law School - Nic Mayne
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Nic Mayne is a J.D. Candidate at Harvard Law School and the former head of Mayne Marketing, a marketing agency specializing in law firm marketing. He is also the author of Market Me: How Marketing Is Changing and Why You Should Too. A former hockey player, Mayne now represents athletes through his latest venture, four|thirteen, with a focus on bran…
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138: Bar Committee Involvement and Business Development - Chris Wharton
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T. Christopher Wharton is a solo practice attorney in Salt Lake City focusing on family law, criminal defense, and LGBT legal advocacy. Chris graduated magna cum laude from Westminster College before receiving his law degree from the S.J. Quinney College of Law at the University of Utah. Chris also studied Anglo-American Jurisprudence at the Univer…
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137: The Harvard Law Record Editor-in-Chief on Legal Marketing - Jim An
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Jim An is a 2L at Harvard Law School. He is the editor-in-chief of the Harvard Law Record, which is Harvard Law School's student newspaper.
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136: How to Maximize Lawyer and Law Firm Rankings - Alexander Gendlin
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Founder and owner of Law Business, Mr. Gendlin has more than ten years of experience in the legal industry as well as more than five years of experience in the following top companies: – Wolf Theiss RA (Head Business Development & Marketing). – Dorda Brugger Jordis RA (Head Business Development). – UBS, Zurich (Project Head of Marketing). – CREDIT …
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135: How Lawyers Should Use LinkedIn - Erik Ullberg
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Erik Ullberg has been an IP and marketing lawyer with Wistrand Advokatbyrå in Gothenburg, Sweden since 2004 and a member of the Swedish Bar Association since 2009. Erik works primarily with advising Swedish and international clients in matters related to IT and technology, intellectual property and advertising and marketing law. He is a member of o…
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134: Accountability in Business Development - Ari Kaplan
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Ari Kaplan, a leading legal industry analyst, is an inaugural Fastcase 50 honoree and a finalist for ILTA's 2015 Thought Leader of the Year award. His most recent book, Reinventing Professional Services: Building Your Business in the Digital Marketplace, was released in Japanese, and Thomson Reuters is publishing the second edition of The Opportuni…
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133: How to Use Social Media at a Large Law Firm - Renee Phillips
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Renee Phillips is a partner in Orrick's Employment Law Group and Co-Head of the firm's Whistleblower Task Force. Her practice includes a full range of employment litigation and counseling, with particular emphasis on Sarbanes-Oxley/Dodd-Frank whistleblower issues and internal investigations. Renee is also co-author of Corporate Whistleblowing in th…
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132: Lessons from Marketing a Wine and Beverage Law Practice - Lindsey Zahn
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Lindsey A. Zahn, Esq. is an alcohol beverage and food attorney at Lehman Beverage Law, PLLC. Ms. Zahn has previously counseled wine, beer, and spirits companies on licensing and compliance, federal and state labeling, customs regulations, supplier agreements, and advertising and promotions. She is an award-winning author on wine law, publishes a le…
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131: How to Make Your Online Profiles Stand Out - Chris Brown
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Chris Brown was once in your shoes. While working as a full-time corporate lawyer, he struggled to find a web marketing company that understood law firms. And while reading a blog post about “repurposed lawyers,” Chris decided to make the entrepreneurial jump he’d been considering for some time — he left his law firm to create b.Legal Marketing. To…
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130: How to Transition from Associate to Productive Partner - Andrew Sommer
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Andrew Sommer is a partner in Winston & Strawn’s Washington, D.C. office. In addition to having first-chair trial experience, Mr. Sommer has almost fifteen years of experience with intellectual property matters, with a specific focus on patent litigation in a broad array of forums including district courts, the International Trade Commission (ITC),…
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129: Blogging Success for Lawyers - Travis Crabtree
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Travis Crabtree brings a unique perspective to his litigation, technology, media and marketing practice. Travis graduated from the University of Missouri School of Journalism and spent several years in television news before embarking on a law career. Travis explores the emerging legal issues and trends for the internet, marketing, technology, inte…
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128: Lessons from Leaving Big Law - Alexandra Devendra
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Alexandra Devendra is a freelance attorney and legal design consultant based in San Francisco. She uses visual communication design to help other attorneys communicate the law more effectively. Alix also works with legal tech startups, who view her as a strategic partner due to her wide range of skills. She has spoken internationally about visualiz…
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127: Transitioning from the Government to Private Practice - Rachel Levy
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Rachel Leiser Levy is principal at Groom Law Group, Chartered, where she advises clients on a wide range of federal tax issues affecting health and welfare plans and retirement plans. Ms. Levy specializes in all tax aspects of the Affordable Care Act, including the “Cadillac Tax”, employer shared responsibility, the new tax reporting requirements o…
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126: It's All about the List - Venroy July
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Venroy July is a senior associate in the corporate practice. His practice includes a wide range of corporate and finance matters, with a particular focus on mergers and acquisitions, public and private equity offerings, debt offerings and general corporate governance. He has worked on private and public company transactions, including mergers, stoc…
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125: Turning Former Adversaries into Clients - Stephen Stern
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Stephen Stern is a partner in Hyatt & Weber's employment and commercial litigation practices. In employment law, Stephen regularly advises businesses on strategic matters and issues that arise on a day-to-day basis. When litigation has been necessary, Stephen has defended employers against claims arising under Title VII, ADEA, ADA, FMLA, SOX, FLSA,…
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124: Referrals, Webinars, and TV Appearances for Lawyers - Joseph Mandarino
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Joseph C. Mandarino is a Partner with Smith, Gambrell & Russell, LLP, in Atlanta. Mr. Mandarino's practice focuses on tax and finance. He is well versed in a wide variety of businesses and transactions. Mr. Mandarinos practice also includes representation in tax controversy work. Mr. Mandarino writes and speaks extensively on a wide range of busine…
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123: Lessons from Marketing an Estate Planning Practice - Mary Akkerman
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Mary Akkerman guides clients through the all aspects of fiduciary representation, estate planning, and related administrations, including dynasty trusts, domestic asset protection trusts, estate and trust administration, guardianships and conservatorships, business and tax planning, estate and gift tax planning, tax appeals and related litigation. …
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122: Twitter Secrets for Lawyers - Nancy Myrland
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Nancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. Nancy helps lawyers and legal marketers understa…
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121: Guest Blogging and Content Marketing - Brad Frazer
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Brad Frazer was Deputy General Counsel to several high-tech Internet and computer companies during the dot-com boom and subsequent bust. While in-house, his practice areas included Internet law, technology and software licensing, intellectual property law, computer law and related transactional work and litigation. He is currently a partner at Bois…
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120: Lessons from Building a Tax Controversy Practice - Julian T. Lee
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Julian T. Lee is an associate in Rosenberg Martin Greenberg’s nationally-recognized tax controversy department. He joined the firm in 2009, and his practice focuses on representation of individuals and businesses throughout all stages of federal and state tax controversies. Julian is Vice Chair of the National Bar Association (NBA) Tax Section and …
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119: Internal Legal Marketing, Pricing, and Profitability - Russ Haskin
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As the Director of Business of Law Consulting at Wilson Legal Solutions, Russ is a trusted advisor to hundreds of law firms across the globe ranging from small boutiques to those within the AmLaw 10. He has over 15 years’ experience in consultative work and research achieving recognition as an expert in profitability, matter management, alternative…
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118: Strategic Pricing & Project Management for Law Firms - Peter Secor
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Peter Lane Secor is the director of strategic pricing and project management with Pepper Hamilton LLP. He concentrates on legal project management with a focus on improving efficiencies through shared management responsibilities, strengthening communication and making value transparent. His expertise includes client/matter profit analysis and provi…
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117: 20 New Clients from a Legal Podcast - Josh F. Brown
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Josh F. Brown is a franchise attorney and founder of The Law Office of Josh F. Brown. While based in Indiana, he has built a thriving national practice helping people make smart franchise decisions, identify good franchise systems, work through franchise legal challenges, and grow through the franchise model. He speaks, blogs, writes articles and w…
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116: Lawyer Wellness as the Foundation for Business Development - Jeena Cho
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Jeena Cho is a partner at JC Law Group PC, a bankruptcy law firm in San Francisco, CA. She practices with her husband, Jeff Curl, working with individuals and small businesses to find the best solutions for their financial troubles. In addition to her law practice, she teaches mindfulness and meditation to lawyers. She regularly speaks and writes a…
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115: Business Development Strategy from an Advertising Lawyer - Jeffrey Greenbaum
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Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, production companies, and media companies on advertising, marketing, bra…
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114: The Role of Internal Law Firm Marketing - Jennifer Barry
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Jennifer Barry is a partner in the San Diego office of Latham & Watkins and a member of the firm's Litigation & Trial Department. She represents clients in all aspects of general commercial litigation with a particular focus on intellectual property, including: Trademark and trade dress infringement litigation, counseling, prosecution and worldwide…
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113: A 5-Step System for Rapid Growth - Matthew Pollard
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Matthew Pollard is the Rapid Growth Guy! As a serial entrepreneur, published author, international speaker, coach and consultant, Matthew Pollard is revolutionizing the world of business. Matthew has been characterized as a true differentiation, niche marketing, and sales systemization powerhouse. He now offers online sales, niche marketing and bus…
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112: A Unique Twitter Success Story - Ian Turvill
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Ian is the Chief Marketing Officer of Freeborn & Peters LLP, a full-service law firm. Ian oversees the firm's marketing and business development functions, including marketing strategy, marketing communications, digital media, public relations, and client events and outreach. Ian and the marketing team at Freeborn & Peters have been recognized six …
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111: How to Establish an International and Domestic Practice - Daniel Glazer
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Daniel Glazer co-leads Fried Frank's Tech Group and is resident in the firm’s London and New York offices. Dan focuses on technology transactions, including complex licensing, outsourcing, and services arrangements. He also advises UK, Irish and other non-US companies on US expansion and US fundraising. Dan works closely with investors and governme…
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110: Marketing a Privacy Litigation Practice - Barry Goheen
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Barry Goheen is a partner in King & Spalding’s Litigation Practice Group, and leads the firm’s privacy litigation practice. He focuses on consumer class actions and data breach and privacy litigation. He has been lead or co-counsel in dozens of class actions and individual cases in all aspects of privacy-related litigation, including actions arisin…
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109: Work Won't Come to You without Unusual Effort - Barry Bretschneider
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Barry Bretschneider, a registered patent attorney and recognized lawyer in Chambers USA, has a diverse practice which is concentrated on patent infringement litigation in the district courts and before the International Trade Commission, post grant patent procedures including inter partes review, reexaminations and interferences, patent prosecution…
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108: How Knowledge Management Affects Business Development - Jack Bostelman
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Jack Bostelman is President of KM/JD Consulting LLC. He has assisted leaders of law firms ranging from 200 to 1,000+ lawyers, on a wide variety of practice management initiatives, including knowledge management and legal project management. Jack is also chair of the Knowledge Strategy Group within the American Bar Association's Law Practice Divisio…
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107: How to Stand Out in Your Legal Marketing - Erin Rhinehart
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31:57
Erin is an experienced trial lawyer with a focus on the resolution of complex business disputes in (and out of) federal and state courts across the United States. Her litigation practice focuses on media & communications law (social media, advertising, First Amendment, online & traditional defamation, public records, trademark, copyright, trade sec…
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1
106: Law Firm Profitability and Business Development - Bruce MacEwen
24:55
24:55
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24:55
A lawyer and consultant to law firms on strategic and economic issues, Bruce has become a recognized leader in the industry. He founded Adam Smith, Esq. in 2003, and has published nearly 1,500 articles on the firm’s website probing such topics as globalization, leadership, finance, mergers and acquisitions, and partnership structures. He is a sough…
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105: Women and Leadership Development - Jan Anne Dubin
31:17
31:17
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31:17
A pioneer in the field of professional services marketing, Jan Anne Dubin over 30 years of experience leading, innovating, and serving as a change-agent and a connector. Ms. Dubin’s has particular expertise in the areas of revenue generation and has led hundreds of cross-functional teams in pursuit of new business. Jan is the founder and CEO of Jan…
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104: Face-to-Face Meetings as the Crux of Business Development - Michael Morgan
28:41
28:41
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पसंद
28:41
Mike Morgan is one of the nation’s top lawyers in the field of cybersecurity and privacy. He advises clients on cyber attack response; cyber security; privacy and data security obligations under U.S. and foreign laws; and data security policies and best practices. For more than two decades, he has represented clients in complex litigation, includin…
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103: Leadership for Lawyers - Mark Beese
24:29
24:29
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24:29
Mark is President of Leadership for Lawyers, LLC, a consultancy focused on helping lawyers and other professionals become better leaders and business developers. He provides training, coaching and consultation to firms in the areas of leadership development, business development and marketing. His clients range from small, single office firms to gl…
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102: How to Foster Individual and Practice Group Business Development - Kathleen Cannon
29:56
29:56
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पसंद
29:56
Kathy Cannon is managing partner of the firm’s Washington, D.C. office and former chair of the International Trade and Customs practice group. With more than 30 years of experience in international trade law, Ms. Cannon focuses her practice on assisting domestic industries that are experiencing injury due to unfairly traded imports, primarily throu…
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101: How the ACC Value Challenge Affects Business Development - Michael Roster
31:57
31:57
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31:57
Michael Roster was Managing Partner of Morrison & Foerster’s Los Angeles office as well as co-chair of the firm’s Financial Services Practice Group worldwide, resident in both Los Angeles and Washington, D.C. He subsequently served as General Counsel of Stanford University and Stanford Medical Center and then of Golden West Financial Corporation.Mi…
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