There are more than 280,000 unsolved homicides in the United States. American Military University presents Break the Case, a podcast hosted by members of AMU’s Cold Case Team as they conduct on-the-ground investigations and work to bring resolution to some of these victims and their families. Subscribe to Break the Case. To learn more about AMU, visit AMUonline.com. Hosted on Acast. See acast.com/privacy for more information.
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I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be value-packed, focused on acquisition, and have the best of the best minds. So, if you’re in charge of performance marketing, you’ll love these interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.
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The importance of team building! Highlights from some of our favorite guests!
21:45
21:45
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बाद में चलाएं
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पसंद
पसंद
21:45
In this episode, we take a look back to some of the guests that brought us the best insight on building effective teams. With summer drawing to an end it’s back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight. Full Episode Links…
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In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, th…
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Marketing in a Flat World with Wendy White, CMO Daxko
45:44
45:44
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बाद में चलाएं
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45:44
In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allow…
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Unlocking Interfunctional Coordination with Dawn Mueller, CMO of Vitech Systems Group
44:27
44:27
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बाद में चलाएं
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पसंद
44:27
In this episode of The Revenue-Driven CMO, host Chris Mechanic interviews Dawn Mueller, the CMO of Vitech Systems Group. They delve into the importance of interfunctional coordination within a company, explaining how engaging all departments can lead to higher overall profitability. Dawn shares insights on how regular communication with HR, IT, and…
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Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI
51:16
51:16
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बाद में चलाएं
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51:16
In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strate…
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Achieving Marketing Agility with Kathleen Stockham, CMO of South College
41:37
41:37
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बाद में चलाएं
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41:37
In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the signifi…
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Driving Change in Higher Education with Kathleen Stockham, CMO of South College
40:20
40:20
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बाद में चलाएं
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पसंद
40:20
In this episode of Revenue Driven CMO, Kathleen Stockham, the CMO of South College, discusses her innovative strategies in higher education marketing. She emphasizes the importance of getting out of the boardroom to engage directly with consumers and perform competitive analysis. Kathleen shares her experiences from her extensive marketing career a…
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Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva
57:15
57:15
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बाद में चलाएं
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पसंद
57:15
In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet …
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As we enter into the second half of 2024, we want to highlight some insightful moments from a few of our favorite guests. In this episode, learn the key to successful customer discovery and effective marketing strategies. Discover the importance of deep customer inquiry to differentiate between wants and needs, and the transformative power of authe…
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Mastering Simplicity in Cybersecurity Marketing with Karl Van Den Bergh
53:13
53:13
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बाद में चलाएं
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53:13
In this episode of Revenue Driven CMO, host Chris Mechanic interviews Karl Van Den Bergh, the Chief Marketing Officer at Gigamon. They discuss the importance of simplicity and clarity in marketing messaging amidst information overload, especially for technical products. Van Den Bergh elaborates on strategies for breaking through the noise using hum…
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Transforming IT Operations with AI with Brooke Cunningham
51:29
51:29
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बाद में चलाएं
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51:29
In this episode of The Revenue-Driven CMO, host Chris Mechanic sits down with Brooke Cunningham, a seasoned marketing executive with over 26 years of experience in B2B SaaS. Brooke discusses the pivotal role partnerships have played in her career, including her success at companies like SAP and Splunk, where she contributed to significant revenue g…
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Bridging Sales and Marketing through AI
53:07
53:07
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बाद में चलाएं
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पसंद
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53:07
On this week's episode of The Revenue Driven CMO, host Chris Mechanic takes a look back at some of our favorite conversations with 5 guests who give amazing insights on AI and what the future holds in store for it. These guests dive into fascinating topics on AI such as using automation to achieve desired business outcomes, the possibility of AI be…
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Winning Strategies: Affiliate Marketing and Data Optimization
55:36
55:36
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बाद में चलाएं
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55:36
In this episode, we highlight 5 financial service leader, and their secrets to success. Their experiences and insights on affiliate marketing. They highlight the benefits of establishing strong affiliate partnerships, which can drive significant results and enhance brand reputation. The conversation contrasts affiliate marketing with influencer mar…
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From Metrics to Emotion with John Schneider, CMO of Betterworks
50:42
50:42
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बाद में चलाएं
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50:42
John Schneider talks with host Chris Mechanic, as he shares insights on achieving predictable success in marketing by comparing it to coaching baseball. He discusses the importance of creating stability and predictability in the marketing pipeline, emphasizing consistent baseline performance. Schneider also highlights the significance of humility a…
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1
Level Agency and WebMechanix Join Forces
46:47
46:47
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बाद में चलाएं
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46:47
Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue…
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Unlocking Marketing Potential with Jayashree Rajan
59:20
59:20
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बाद में चलाएं
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59:20
Todays Guest is Jayashree Rajan, the CMO of Jitterbit. Jayashree sits down with host Chris Mechanic and shares valuable insights on context switching, emphasizing the importance of effectively transitioning between tasks and maintaining productivity. She also discusses her love for data and how leveraging it has been crucial to her success in marke…
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Creating Authentic LinkedIn Content with Adam Robinson, CEO of Retention.com & RB2B
58:10
58:10
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बाद में चलाएं
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58:10
Today’s guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of di…
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1
The Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer
52:26
52:26
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बाद में चलाएं
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52:26
Today’s guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curi…
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Using Calculated Creativity to Drive Growth with Ryan Kam, CMO of Egnyte
50:50
50:50
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बाद में चलाएं
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50:50
Today’s guest is a dynamic, data-driven, and award-winning marketing exec with both public and pre-IPO experience in the B2B hyper-growth space. For more than 20 years, he's developed brands, integrated marketing programs, and positioning to really drive business outcomes at companies like Salesforce, AppDynamics, Five9, and Logic Monitor. Ryan Kam…
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Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4
51:28
51:28
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बाद में चलाएं
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51:28
Today’s guest is a seasoned marketing executive known for her successful track record in leading companies through transformational growth. Cindy Zhou is the CMO of KnowBe4, an Advisor for Sendoso, and a Founding Member of CMOHuddles. Cindy joins Host Chris Mechanic to dig into the importance of customer empathy as a pivotal element for marketing s…
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1
SN3 EP12 | Detective Discusses Progress in Linda Malcom’s Case
34:06
34:06
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बाद में चलाएं
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34:06
Port Orchard Detective Andee Walton updates AMU’s team on how evidence testing and investigative genetic genealogy may help identify Linda Malcom's killer. Hosted on Acast. See acast.com/privacy for more information.
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Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft
53:19
53:19
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बाद में चलाएं
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53:19
Today’s guest has played pivotal marketing roles at high growth companies like Conga and InContact. Randy Littleson is the CMO of Salesloft. Randy joins Host Chris Mechanic to discuss the impact of align marketing goals with revenue goals, how to succeed by including the sales team in your planning, and why marketing’s job doesn’t end at the top of…
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1
How to Become a Revenue-Driven CMO with Pam Piligian, CMO of Navy Federal Credit Union
56:23
56:23
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बाद में चलाएं
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56:23
Today’s guest has over 25 years of marketing experience in which she has executed campaigns for household name brands like Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Black Decker, and many others. She is also a founding member of the DC Chapter of CHIEF, which is an organization devoted to connecting and empowering women in leadership. Pam…
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1
Highlighting 5 Outstanding Women In Marketing
1:07:56
1:07:56
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बाद में चलाएं
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पसंद
1:07:56
Today’s episode features five outstanding women in marketing and highlights the secrets to marketing success they shared in a past episode. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill details her approach to evaluating and setting up a creative team for success and the six key competencies critical to successfu…
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SN3 EP11 | Back to Port Orchard: Police Reveal Unknown DNA May Lead to Linda Malcom’s Killer
35:37
35:37
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बाद में चलाएं
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35:37
Jen Bucholtz recently returned to Port Orchard, Washington to conduct additional on-the-ground investigation and meet with law enforcement officials. In this episode, hear her observations about Linda’s house and neighborhood at night. Listeners will also hear from one of Linda’s best friends, Robin, as she recalls memories of her friend and her th…
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Focus on the Marketing Fundamentals with TJ Waldorf, CMO of 1WorldSync
47:36
47:36
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बाद में चलाएं
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47:36
Today’s guest is TJ Waldorf, Chief Marketing Officer at OneWorldSync. TJ joins Host Chris Mechanic to discuss his journey from sales to marketing, emphasizing the importance of staying close to marketing fundamentals despite the allure of new technologies like AI. TJ also shares insights on the significance of direct customer engagement and maintai…
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How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic
52:58
52:58
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बाद में चलाएं
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52:58
Our guest today has led marketing teams at a wide variety of brands, including B2B, B2C, startups, and Fortune 500 businesses. Patrick Reynolds is the CMO of BlueConic. Patrick joins host Chris Mechanic to explore how to actually help buyers in their research, how to carefully segment prospects without getting in their way, and what Customer Data P…
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1
Learning to Zag When Everyone Zigs with Shiv Singh, Co-Founder of AI Trailblazers
46:27
46:27
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बाद में चलाएं
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46:27
Today’s guest is a seasoned marketing professional with experience across major companies like PepsiCo, Visa, Expedia Group, LendingTree, and now at Savvy Matters. Shiv Singh is the author of Savvy, Editor of the Savvy Matters newsletter, and Co-Founder of the AI Trailblazers community. Shiv joins Host Chris Mechanic to share insights from his care…
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How to Build Your Creative Team with Jill Kellett, Vice President of Product & Marketing at Root Insurance
48:40
48:40
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बाद में चलाएं
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48:40
Today’s guest has been called a force of nature and came up as a designer and art director. She gained extensive experience in retail and e-commerce world in digital marketing, serving in leadership roles at companies like Express and Lane Bryant. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill joins Host Chris Mec…
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How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan, CMO of Amplitude
49:22
49:22
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बाद में चलाएं
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49:22
Today’s guest is an LGBTQ advocate, a motorcyclist who loves nature, and an empathetic marketing leader who believes in the power of data and collaboration. They are curious and adventurous, with a growth mindset and a passion for authentic connections. Tifenn Dano Kwan is the CMO of Amplitude, an Advisor to Madkudu, and an Executive Advisory Board…
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Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot
46:03
46:03
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बाद में चलाएं
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46:03
Today’s guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he’s spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of Bypassed, and…
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Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN
51:34
51:34
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बाद में चलाएं
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51:34
Today’s guest is a seasoned marketing leader with over a decade of experience leading global organizations across the B2B SaaS landscape. Ali Fazal is the VP of Marketing at GRIN and a Member of the Forbes Business Development Council. Ali joins Host Chris Mechanic to discuss the importance of investing in a strong content engine as the foundation …
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Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse
1:07:43
1:07:43
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बाद में चलाएं
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1:07:43
Today’s guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the import…
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The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO
39:57
39:57
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बाद में चलाएं
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39:57
Today’s guest is a brilliant, data-driven marketer with a wealth of experience in both SaaS and Ecommerce companies including Clove + Hallow, Dray Alliance, and UPS. Lindsay Britt is a Fractional CMO, the Founder of The Rocket CMO, and an advisor for Todlr. Lindsay joins Host Chris Mechanic to discuss why you should embrace wacky ideas, how to maxi…
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Humanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight Timer
53:03
53:03
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बाद में चलाएं
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53:03
Today’s guest is a forward-thinking, inspiring, and exceptional leader. She was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and one of Digiday's "Changemakers". She formerly led marketing as Executive Vice President at Cheddar and VP of Global Creative at BuzzFeed. She was instrumental in helping her last comp…
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Perfecting Product Marketing with Tamara Grominsky, Founder of PMM Camp
46:05
46:05
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बाद में चलाएं
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46:05
Today’s guest is an award-winning product marketing leader with over a decade of experience building and scaling successful product marketing teams. She is the former VP of Product Marketing & Lifecycle at Kajabi. Tamara Grominsky is the Founder of PMM Camp, a community specifically for product marketing leaders, and an Advisor at Klue. Tamara join…
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Leading with Radical Generosity with Melissa Wright, CSO and CMO of American Pacific Mortgage
50:28
50:28
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बाद में चलाएं
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50:28
Today’s guest has been ranked as a top marketing leader, is a 7-time winner of Best of State, and was nationally recognized as one of the Elite Women in Mortgage. She is an expert in strategic design, sales & marketing innovation, and helping emerging leaders find purpose in their work. Melissa Wright is the CSO and CMO of American Pacific Mortgage…
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The 5-Part Marketing Alignment Framework with Sydney Sloan, CMO of Drata
52:33
52:33
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बाद में चलाएं
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52:33
Today’s guest is an investor, advisor, mentor, and marketing visionary with decades of Go-To-Market experience in leading B2B SaaS companies on GTM strategy, brand, strategic partnerships, product launches, and customer journey. She’s a Partner at Stage 2 Capital and has served as an advisor to companies like G2, Alyce, Marketo, and Demandbase. Syd…
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Mitigating Risk Through Marketing with Martha Aviles, CMO of Aventus
31:25
31:25
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बाद में चलाएं
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31:25
Today’s guest is a marketing leader with over 20 years of experience. She’s built 3 marketing departments from 0 to 40 employees. She enjoys innovating marketing strategies and thinking outside the box to meet customers where they are. Martha Aviles is the CMO of Aventus which provides Blockchain-as-a-Service for mid-market enterprises. Martha join…
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Getting Back To The Basics of Marketing with Megan McDonagh, CMO of Amperity
52:54
52:54
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बाद में चलाएं
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52:54
This week’s CMO is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She’s led global marketing teams to grow multibillion-dollar corporations as well as start-ups. Megan McDonagh is the CMO of Amperity, an Intelligent Customer Data Platform that empowe…
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Construct, Deconstruct, And Reconstruct with Sheila Morin, CMO of Coveo
53:55
53:55
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बाद में चलाएं
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53:55
Today’s guest has built their career leading marketing at global brands with household names including Procter and Gamble, L’Oreal, and Cirque du Soleil. As a seasoned professional, she understands the significance of being people-oriented and surrounding herself with talented individuals. Joining the show this week is the CMO of Coveo, Sheila Mori…
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Building An Experiment-Driven Culture with Dan Buczaczer, CMO of MetaMap
55:53
55:53
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बाद में चलाएं
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55:53
Today’s guest embraces both the art and science aspects of marketing and solves problems by balancing his creativity with his entrepreneurial spirit. He’s led marketing for startups, Fortune 500 companies, and global agencies across B2B, SaaS, and B2C. Our special guest Dan Buczaczer is the Chief Marketing Officer of MetaMap. Dan joins Host Chris M…
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1
SN3 EP10 | Paul Holes: Were Two People Involved in Linda Malcom’s Murder?
27:56
27:56
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27:56
Renowned cold case investigator Paul Holes, who is credited with identifying the Golden State Killer, met in-person with Jen to discuss Linda Malcom’s case. During his 30 years of investigative experience, Paul said he has never seen a case where the victim’s body wasn’t the point of origin in a case where a fire was set after the murder. Paul and …
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1
How To Operate Without Fear with Genefa Murphy, CMO of Udemy
50:34
50:34
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50:34
Today’s guest has over 15 years of global experience across various domains from product to GTM to core marketing. Genefa Murphy is the CMO of Udemy and is a Limited Partner at Stage 2 Capital. Udemy is a global destination for online learning and is on a mission to improve lives through learning. Genefa joins Host Chris Mechanic to share why marke…
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1
Thinking About The Big Picture as CMO with Chris Powell, CMO of Qlik
39:24
39:24
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39:24
Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it a natural part of how th…
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1
Leverage Listening In Your Marketing Strategy with Kirsten Markson, CMO of Keap
54:22
54:22
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54:22
Today’s guest started her career in market research which kickstarted her affinity for data. She’s turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer’s Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Kea…
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1
Rewiring Marketers’ Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane
58:32
58:32
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58:32
Today’s guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing gre…
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1
Prioritizing Product-Market Fit with Tom Bianchi, SVP of Product & Solutions Marketing at Acquia
55:06
55:06
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55:06
Today’s guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom Bianchi is the SVP of Product & Solutions Marketing at Acquia. Tom and …
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1
Telling A Big Story Through Integrated Campaigns with Ben Slater, SVP of Marketing at Beamery
40:43
40:43
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40:43
Today’s guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company’s now 400+ employees, he was the sixth employee hired. Ben and Host Chris Mechanic dive into the power of telling big stories, why organizational alignment is so important to succ…
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1
Leveraging Influencer Marketing in B2B with Cristy Garcia CMO of Impact.com
45:29
45:29
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45:29
Today’s guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS, performance marketing, category creation, and creativity. Cristy Garcia is the CMO of Impact.com which w…
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