Why Small Businesses Should Work With Micro Influencers

Marketing Minutes with Miss Kemya

Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only corporate behemoths can explore.

In fact, it represents the fastest growing customer acquisition channel of all, overshadowing the likes of paid search and email marketing. This is an incredible opportunity for small businesses to make strides towards their goals. They have a chance to establish lasting customer connections and break the curse of anonymity. And they do not even have to go out of their way to make it happen.

For small businesses operating on a shoestring budget, there are quite a few daunting challenges looming over.

First off, they face a dilemma of how to make a name for themselves and reach potential customers. It takes a long time to get noticed and then a lengthy buyer's journey takes place. Apart from limited resources, another hurdle comes in the form of perceived bias. It is not convincing when the obscure small business is the only one raving about its product’s greatness. Besides, there are no guarantees that people will not drop off at any point of the process and switch their loyalties.

Tune in to today's episode to learn how why you should work with micro influencers who can step in to bridge this gap. Getting them to endorse a brand opens up doors to new audiences and allows companies to win over people’s loyalty fast. These niche-specific influencers are versed in fostering traction, engagement, and trust: they keep the fingers on the pulse of their audience and know how to stir emotions and reactions.

For more insights into digital marketing for small businesses, visit Marketing Sparkler at http://bit.ly/2BPx3ja.