Omorovicza - Transforming Ancient Healing Waters Into Modern Skincare The Story Of A Brand podcast

1:01:00

In this episode, I sit down with Dan Abel Jr. , Chief Chocolate Officer of Bissinger’s , one of the oldest chocolate companies in the world, dating back to 1668. We dive into this remarkable brand’s royal beginnings in France, its journey to the U.S., and how Dan and his family have preserved Bissinger’s timeless quality while modernizing its operations for today’s consumer. Dan shares the heartfelt moments that fueled their purpose, from handwritten letters of gratitude to surviving COVID by leaning on their direct-to-consumer strength. We also talk chocolate, real chocolate. Dan walks us through what makes Bissinger’s different, from hand-decorated truffles to multi-day candy-making processes that start with whole fruits and pure cane sugar. This episode is part business story, part masterclass in heritage and craftsmanship and all heart. 🍫 Key Moments in This Episode: 🇫🇷 How Bissinger’s became the King of France’s appointed confectioner in 1668 🏗 The family’s bold leap to revive the brand with a factory expansion and modern tech stack 📦 How e-commerce saved the business during COVID and doubled in size 💌 The handwritten letter from a global CEO that changed everything 🧁 Why Bissinger’s still uses century-old techniques, hand-paints chocolates, and sources European chocolate Join me, Ramon Vela , in listening to this rich and flavorful conversation where heritage meets hustle, and every chocolate tells a story. For more on Bessinger’s visit: https://www.bissingers.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.…

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Lifeway Foods - The Immigrant Dream That Built a $200M Wellness Brand 1:04:41

5 days ago1:04:41

1:04:41

In this episode, I had the honor of sitting down with Julie Smolyansky , President, CEO, and Chairwoman of Lifeway Foods , a pioneering brand behind the kefir movement in the U.S. We dive deep into Julie’s incredible family story, from escaping the Soviet Union with just $116 to building a nearly $200M company that now owns 95% of the global kefir category. Julie shares how her father’s dream, her mother's entrepreneurial spirit, and her own grit helped turn a probiotic-rich dairy drink into a wellness staple for millions. We also discuss the science behind kefir, staying innovative while running a public company, and how Julie is standing strong in the face of a hostile takeover attempt. This isn’t just a conversation about dairy; it’s about resilience, passion, legacy, and the powerful connection between gut health and life. Key Moments in This Episode: * 🇺🇸 Julie’s immigrant journey—from fleeing the Soviet Union to becoming a public company CEO at 27 * 🥛 Why kefir is a probiotic powerhouse—and how it supports digestion, immunity, and mental health * 🔬 The science behind dairy-based probiotics and how they outperform supplements * 💪 The legacy of resilience and why Julie says, “you have to learn how to take a punch” * 🚫 How she’s fighting off a hostile takeover and defending the brand her father built Join me, Ramon Vela , in listening to this powerful and inspiring founder story where food meets science, heritage fuels innovation, and fighting for what matters takes center stage. For more on Lifeway , visit: https://lifewaykefir.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.…

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Smart Apron - The Apron That Works as Hard as You Do 1:07:37

10 days ago1:07:37

1:07:37

Ever wonder why restaurant aprons haven’t changed in a hundred years? In this episode, I sat down with father-son duo Kevin and Kieran Hoy of Smart Apron to discuss how they’re transforming a tired, overlooked product into a modern-day solution for food service workers and beyond. What started with a stitched-up fanny pack has become a functional, durable, and smartly designed product used by everyone from restaurant servers to Nike inventory teams. We dive deep into how they’ve bootstrapped their business, navigated manufacturing challenges, and used customer feedback to build a better product. From high school business projects to Amazon reviews, Smart Apron proves that listening to your customers and staying consistent can lead to real innovation. Key Moments in This Episode: 🧵 How a restaurant shift inspired the very first Smart Apron 🚧 The 10-year pause—and what brought it back to life 🎯 Why real-world feedback fuels their design process 💡 Turning a niche product into a multi-industry solution 📦 Scaling a lean, family-run business from Amazon to national retailers Join me, Ramon Vela , for this inspiring conversation about resilience, reinvention, and why solving a small problem can lead to something big. For more on Smart Apron, visit: https://thesmartapron.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use promo code STORY30 for 30% off now!…

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Hemp Heros - How to Build a Wellness Brand Your Pets Will Love 1:10:15

11 days ago1:10:15

1:10:15

What does it take to build a premium wellness brand in one of the world's most regulated, misunderstood, and competitive industries? In this episode, I sit down with David Hartigan , Founder and CEO of Hemp Heros , to talk about the real story behind his mission-driven CBD and functional mushroom company. From managing MMA fighters to becoming one of the few B Corp -certified hemp brands, David shares how a single moment of belief changed his life and how he's paying it forward through his business. David takes us behind the scenes of launching into the U.S. market, setting up U.S.-based manufacturing, creating pet products that win hearts (and tails), and building multiple brands with integrity. He's also inspired by his mother’s health journey with a new mushroom line. He’s proof that success follows when you lead with quality and purpose. 🔑 Key Moments in This Episode: 💡 The surprising story of how an MMA sponsorship sparked a business idea 🧪 Why cold-pressed hemp is the game-changer in CBD products 🐾 How pets became their biggest product category and why they’re focusing on it in the U.S. 🌱 From B Corp to seed-to-shelf: how Hemp Heros stands out in a crowded market 🇺🇸 The bold move to manufacture in the U.S. and launch with purpose-built packaging Join me, Ramon Vela , in listening to this inspiring and informative conversation with David Hartigan about passion, perseverance, and premium wellness done right. For more on Hemp Heros , visit https://hempheros.com/ For more on Blynk , visit https://www.blynkdrinks.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.…

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VitaWild - No Sugar, No Guilt—Just Good Hydration 1:05:15

12 days ago1:05:15

1:05:15

What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand? You get VitaWild —a deliciously clean and thoughtfully formulated hydration and immunity blend that’s winning hearts (and taste buds). In this episode, I sit down with Jacques Spitzer and James Schrader , co-founders of VitaWild , to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking. They open up about the actual cost of doing things right, the power of storytelling in CPG, and how they’re using their creative roots to build something truly impactful. Key Moments in This Episode: 💧 Why taste, transparency, and trust are non-negotiables 🏗️ Lessons from building brands like Dr. Squatch (and how it shaped VitaWild) 🌱 Creating a daily hydration & immunity product with no sugar and no shortcuts 👨‍👩‍👧‍👦 Why their kids are the ultimate taste-testers 📦 Making sustainable choices, even when they cost more Join me, Ramon Vela , in listening to this entertaining and inspiring episode—packed with insights, laughs, and a lot of heart. For more on VitaWild Hydration, visit https://vitawild.co/ For more on Raindrop Agency, visit https://raindrop.agency/ For more on James Schrader, visit https://jamesschrader.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.…

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Spritzal Cookie Company - How a Family Recipe Became a Retail Hit 51:13

16 days ago51:13

51:13

What do you get when you combine a great-grandmother’s Swedish cookie recipe, a mother-daughter duo, and a lot of grit? You get Spritzal , a clean-label cookie brand disrupting the cookie aisle with shortbread bites made from real, simple ingredients. In this episode, I sit down with Taylor Walker , COO and Co-founder of Spritzal , to talk about how a family recipe evolved into a brand that’s winning over retailers, shoppers, and sweet tooths alike. Taylor shares the 10-year journey of building Spritzal, from hand-pressing cookies in a home kitchen to scaling manufacturing and launching with major retailers. We also talk about what it takes to stand out in a crowded category and the power of resilience, belief, and, of course, butter. Key Moments in This Episode: 🍪 How a family recipe turned into a national cookie brand 📦 The big pivot: from clamshell packaging to resealable bags 🛒 Getting into retail: what buyers really want 📈 Bootstrapping, burnout, and the decision not to quit 🥇 Why clean ingredients and smart branding win shelf space Join me, Ramon Vela , as we listen to this heartfelt and inspiring conversation with Taylor Walker as we explore what makes Spritzal cookies and this brand unique. For more on Spritzal, visit: https://spritzal.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. Today’s Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use promo code STORY30 for 30% off now !…

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Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine 1:09:56

17 days ago1:09:56

1:09:56

What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience? In this episode, I sit down with Oliver Spring and Sophia Racciatti , Co-Founders of Ooso , to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space. Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to success in the growing non-alcoholic market. Key Moments in This Episode: ✅ The Spark Behind Ooso – How a personal lifestyle shift led to a brand idea. ✅ From Idea to Market – The year-long journey of formulation and brand building. ✅ Retail Strategy & Challenges – What it takes to get on store shelves. ✅ Why Packaging Matters – The role of branding in consumer adoption. ✅ The Future of Non-Alcoholic Beverages – Trends shaping the category. Join me, Ramon Vela , for this insightful and inspiring conversation with Oliver and Sophia as we explore the future of better-for-you beverages! For more on Ooso, visit: https://drinkooso.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. Today’s Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use promo code STORY30 for 30% off now!…

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Winx Health - Revolutionizing Reproductive Care: One Product at a Time 1:04:27

19 days ago1:04:27

1:04:27

Women’s health should be accessible, judgment-free, and rooted in real solutions, but that hasn’t always been the case. In this episode, I sit down with Jamie Norwood , Co-founder of Winx Health , to discuss how her brand is challenging outdated norms, improving access to essential products, and leading the charge in reproductive and vaginal health. From over-the-counter emergency contraception to at-home testing, Winx Health is redefining how women take control of their well-being. Jamie shares the challenges of breaking into retail, the impact of misinformation on women’s health, and why proactive education is just as important as the products themselves. Key Moments in This Episode: ✅ Why Women’s Health Needs More Transparency – Breaking down stigmas and outdated norms. ✅ The Road to Retail – What it takes to get women’s health products on store shelves. ✅ Myth-Busting & Misinformation – How confusion prevents women from getting the care they need. ✅ At-Home Testing & Telehealth – The future of accessible, judgment-free healthcare. ✅ Building a Mission-Driven Brand – Lessons in advocacy, resilience, and business growth. Join me, Ramon Vela , for this powerful and necessary conversation with Jamie Norwood as we explore the future of women’s health! For more on Winx Health , visit: https://hellowinx.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.…

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Wove - The 10% Luck, 90% Preparation Rule for Going Viral 1:06:20

24 days ago1:06:20

1:06:20

Jewelry isn’t just about sparkle—it’s about storytelling, sentiment, and capturing life’s most meaningful moments. In this episode, I sit down with Simone Kendle , CEO of Wove , to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how Wove is making luxury jewelry more accessible, personal, and deeply meaningful. Simone also discusses the strategy behind Wove ’s recent viral success, the importance of operational excellence, and how the brand is scaling without losing its custom-first approach. Key Moments in This Episode: ✅ From Engagement Rings to Everyday Jewelry – How Wove expands beyond bridal. ✅ The 10% Luck, 90% Preparation Rule – The truth behind viral moments. ✅ Scaling Customization – How Wove balances handcrafted quality with technology. ✅ The Power of Personalization – Why consumers want more than off-the-shelf jewelry. ✅ Leading a Brand with Intentionality – Simone’s journey from startup marketing to CEO. Join me, Ramon Vela , as we listen to this insightful and inspiring conversation with Simone Kendle and explore the future of custom fine jewelry! For more on Wove, visit https://wovemade.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. Today’s Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up. Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks! Visit goodehealth.com today and use promo code STORY30 for 30% off now!…

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FullWell - What to Know Before You Conceive 1:10:41

25 days ago1:10:41

1:10:41

What if prenatal and reproductive health went beyond pregnancy? In this episode, I sit down with Ayla Barmmer , Founder & CEO of FullWell , to discuss the critical role of nutrition in fertility, pregnancy, and overall reproductive wellness for both women and men. As a registered dietitian and integrative health expert, Ayla shares how evidence-based formulations, transparency, and education are changing the landscape of prenatal and fertility supplements. Ayla opens up about the science behind essential nutrients, why preconception health matters, and the industry-wide gaps FullWell is solving. Key Moments in This Episode: ✅ Beyond Prenatals: Why reproductive health isn’t just for pregnancy. ✅ The Three-to-Six-Month Rule: How nutrition before conception shapes lifelong health. ✅ Trust & Transparency in Supplements: What to look for in high-quality vitamins. ✅ Why Men’s Fertility Matters: The often-overlooked role of male reproductive health. ✅ Building FullWell : How Ayla turned clinical expertise into a mission-driven brand. Join me, Ramon Vela , as we listen to this insightful, science-backed conversation with Ayla Barmmer and explore the future of reproductive wellness! For more on FullWell, visit https://fullwellfertility.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.…

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Key Sparkling Water - Crafted Carbonation: Changing How You Enjoy Sparkling Water 1:06:09

27 days ago1:06:09

1:06:09

Most sparkling water brands sound the same, look the same, and talk to the same consumer but Mike Pilkington , Co-founder & CEO of Key Sparkling Water , saw an opportunity to do things differently. In this episode, we discuss how Key Sparkling Water is challenging the status quo with real ingredients, crafted carbonation, and a bold new approach to branding. Mike shares insights on building a brand that stands out in a crowded market, the shifting culture around alcohol, and why knowing your core consumer is key to long-term success. Key Moments in This Episode: ✅ Why the Sparkling Water Market Needed a Shake-Up – The story behind Key’s unique positioning. ✅ The Power of Real Ingredients – Why Key chose real fruit over "natural flavors" and why it matters. ✅ The Decline of Alcohol & the Rise of Better Alternatives – The cultural shift that’s changing drinking habits. ✅ Building a Brand with Intention – Why understanding your consumer on a deep level is the secret to success. ✅ Lessons from Sysco & Death Wish Coffee – What Mike learned from his corporate career and how he applied it to entrepreneurship. Join me, Ramon Vela , in listening to this insightful and energizing conversation with Mike Pilkington as we explore the future of better-for-you beverages and category disruption! For more on Key Sparkling Water, visit: https://keysparklingwater.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.…

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Calocurb - GLP-1 Activation: No Injections Needed 57:49

4 weeks ago57:49

57:49

What if you could naturally support your body’s appetite regulation without injections or synthetic drugs? In this episode, I sit down with Sarah Kennedy , CEO of Calocurb , to dive into a revolutionary approach to hunger management and GLP-1 activation. Backed by 14 years of research and $30 million in funding, Calocurb is a clinically tested, plant-based supplement designed to help consumers take control of their cravings and portion size without side effects. Sarah shares how her personal journey, cutting-edge science, and a mission to transform weight management led to one of the most innovative natural solutions on the market today. Key Moments in This Episode: * The Science Behind Natural GLP-1 Activation – How Calocurb helps reduce hunger, cravings, and calorie intake. * A New Approach to Weight Management – Why controlling hormonal hunger signals is more effective than willpower alone. * Coming Off GLP-1 Injectables? – How Calocurb is being used to help people transition off Ozempic and Wegovy. * Debunking Diet Myths – Why weight management is about more than just “eat less, move more.” * The Future of Health & Nutrition – Where the industry is headed and how Calocurb is leading the charge. Join me, Ramon Vela , in listening to this insightful and empowering conversation with Sarah Kennedy as we explore the future of natural weight management! For more on Calocurb, visit: https://www.calocurb.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.…

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Saral - Beyond Followers: The Truth About Real Influence 44:59

6 weeks ago44:59

44:59

In today’s episode, I sit down with Yash Chavan , the founder of Saral , to talk about what’s changed in influencer marketing, what’s working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps brands build a sustainable, scalable pipeline of real advocates. If you're serious about growth, this episode is packed with must-know insights! Key Moments in This Episode: * The Attention Economy – Why getting the right kind of attention matters more than ever. * Building Your Influencer "Secret Society" – The three-layer strategy that separates successful brands from the rest. * The New Way to Pay Influencers – How brands can de-risk partnerships and only invest in proven creators. * Common Mistakes to Avoid – Why follower count means nothing without real influence. * The Future of Influencer Marketing – How AI, authenticity, and trust will shape the next wave of brand partnerships. Join me, Ramon Vela , in listening to this insightful episode with Yash Chavan as we uncover the real strategies behind influencer marketing success! 🎧 For more on Saral, visit: https://www.getsaral.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.…

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Molly Bz Cookies - From $150 to a National Cookie Brand 1:02:42

7 weeks ago1:02:42

1:02:42

If you love stories of resilience, grit, and entrepreneurial spirit, today’s episode is exactly that. Meet Molly Blakeley , the powerhouse founder of Molly Bz Cookies , who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly’s journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major retailers like Costco and Walmart. Molly shares the behind-the-scenes hustle, the power of saying "yes" before you figure it out, and how she turned obstacles into stepping stones for success. If you’ve ever wondered what it takes to build a brand from the ground up, this episode is for you! Key Moments in This Episode: * The $150 Gamble – How Molly turned her last bit of money into a booming cookie business. * From Food Truck to National Brand – The creative way she tested and validated her cookie concept. * Bold Moves & No Limits – Why asking, taking risks, and ignoring self-imposed limitations led to her big break. * The Walmart Open Call Success – How Molly’s hustle landed her two golden tickets and an exclusive Walmart cookie. * Lessons in Entrepreneurship – Her insights on rejection, mindset, and pivoting to keep growing. Join us in listening to this incredible episode with Molly Blakeley as she shares the highs, the lows, and everything in between in building Molly Bz Cookies! For more on Molly Bz Cookies , visit: https://mollybz.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify . Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.…

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CHOMPS - From $6,500 to America’s Fastest-Growing Snack Brand 56:15

10 weeks ago56:15