EP 74 | Creating Effective Website Copy with Rachel Verde

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

#Entrepreneur #Business #Marketing #Email Metrics Mentor #Market Strategist #Megan Wisdom | Copywriter #Email Marketing

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

about a year ago 21:28

MP3•एपिसोड होम

Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.

And what if that “good enough” site is actually costing you clients?

In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.

Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy.

Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.

You’ll learn:

Why knowing your ideal client is crucial for writing effective website copy that resonates and converts
Simple tweaks to help each page speak authentically to your audience, even if you’re still building confidence in your brand
How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads
The biggest mistakes people make on the about page (and how to make yours unforgettable)
Tips for creating long-form content that keeps visitors engaged and coming back
The role of SEO in web copy and how it can boost your visibility in search results
How copywriters can serve as a ‘guidance counselor’ or ‘detective’ for online business owners
The advantages of hiring a professional copywriter to save time and amplify your message

If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.

CONNECT WITH COPYWRITER RACHEL VERDE:

CLICK HERE to get Rachel’s Five Tips to Write Website Copy That Sells
Follow Rachel on Instagram or through her website - rachelverde.com

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

92 एपिसोडस

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

EP 74 | Creating Effective Website Copy with Rachel Verde

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

published about a year ago

साझा करें

MP3•एपिसोड होम

And what if that “good enough” site is actually costing you clients?

Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.

You’ll learn:

Why knowing your ideal client is crucial for writing effective website copy that resonates and converts
Simple tweaks to help each page speak authentically to your audience, even if you’re still building confidence in your brand
How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads
The biggest mistakes people make on the about page (and how to make yours unforgettable)
Tips for creating long-form content that keeps visitors engaged and coming back
The role of SEO in web copy and how it can boost your visibility in search results
How copywriters can serve as a ‘guidance counselor’ or ‘detective’ for online business owners
The advantages of hiring a professional copywriter to save time and amplify your message

CONNECT WITH COPYWRITER RACHEL VERDE:

CLICK HERE to get Rachel’s Five Tips to Write Website Copy That Sells
Follow Rachel on Instagram or through her website - rachelverde.com

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

92 एपिसोडस

#Entrepreneur #Business #Marketing #Email Metrics Mentor #Market Strategist #Megan Wisdom | Copywriter #Email Marketing

सभी एपिसोड

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy) 7:39

7 days ago7:39

7:39

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a simple story about a mistake to create empathy and trust Brainstorm specific details that emotionally resonate with your audience Seamlessly transition from story to sell Write a clear and confident call to action (that actually works) Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over. Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions. MENTIONED IN THIS EPISODE: 📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge ! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own. —-----------------—------- ⭐️ Get high-converting copywriting for your business ⭐️ Follow me on Instagram ⭐️ Get email marketing tips delivered to your inbox…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It 8:18

13 days ago8:18

8:18

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans . Spoiler alert: with one of these strategies I was able to grow a client’s list by 44% in a 60 days!! Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks! Here’s what you’ll learn: How to turn social media followers into email subscribers A smart way to use products you’ve already sold to grow your list The #1 mistake people make with freebies (and how to fix it) Why your external sales platform might be hoarding your leads MENTIONED IN THIS EPISODE: Megan Wisdom Copywriting can find your lead leaks and start recapturing them to rapidly grow your list. It’s part of our Full Service Email Marketing Plan ! Contact me for more details on how it works! Manychat - the tool for collecting leads from social media Zapier - can connect some sales platforms to email service providers for seamless lead generation ⭐️ Get high-converting copywriting for your business ⭐️ Follow me on Instagram ⭐️ Sign up for email marketing tips in your inbox…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 90 | Three Ways to Potentially Double Sales Without Using Social Media 12:22

21 days ago12:22

12:22

Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place? In this episode, you’ll learn: How to double your email open rates Techniques to increase click-through rates Strategies for growing your email list with quality leads The importance of storytelling in emails Tips for ensuring your emails are easy to read and take action MENTIONED IN THIS EPISODE: ➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29! Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/ Past episodes related to this topic: 🎧 EP 02 | How to Write Engaging Emails (Even If You Hate Writing) 🎧 EP 03 | How to Consistently Improve Open Rates 🎧 EP 86 |The Email Strategy That Took a Client from 12% to 50% Open Rates 🎧 EP 7 | How Can I Use Storytelling in Email Marketing? LIVE Storytelling Exercise 🎧 EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free ------------------------------- ⭐️ Get high-converting copywriting for your business ⭐️ Follow me on Instagram ⭐️ Sign up for email marketing tips in your inbox…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty 11:46

28 days ago11:46

11:46

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions. You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.” We’ll discuss: The surprising primal nature of customer loyalty and client retention The four core drivers of loyalty: reward, memory, emotion, and social interaction Practical strategies to foster brand loyalty The right way to give clients a dopamine hit (Hint: it’s not social media) The power of social proof for buyer behavior How you can use your email marketing to create emotional connections The importance of fostering community and simple sign up/checkout systems MENTIONED IN THIS EPISODE: 📖READ: Mailchimp's The Science of Loyalty Report 📩SIGN UP: Join the FREE Email Storytelling Challenge —-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 88 | Two Non-Negotiable Foundations for High-Converting Copy 10:05

5 weeks ago10:05

10:05

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops. In this episode, we’ll cover: The two non-negotiable elements of a profitable launch or product promo How market research shapes every piece of your copy (and how to do it right) The secret to a sales page that does the selling for you Why reply on AI alone won’t create high-converting copy (and what will) How to take one great key piece of copy and turn it into an entire sales strategy MENTIONED IN THIS EPISODE: 🚀 Grab the Launch Copy Checklist to plan your promo without overwhelm. 👉 CLICK HERE! 📩 Need done-for-you sales page or email sales sequence? Check out our launch copy services at www.meganwisdom.com/services —-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 87 | How to Provide Value in a Nurture Email without a Freebie 5:58

6 weeks ago5:58

5:58

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients. Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing. If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies. We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend. In this episode you’ll hear: The significance of storytelling in Polynesian culture and its application in business. How storytelling can enhance client relationships and community building. The magic behind using emotion and real-life examples to spark action Simple, everyday ways to weave value into your content—without always needing a discount Misconceptions about storytelling in marketing Tips on using personal anecdotes and analogies to create deeper connections How to keep your email audience coming back for more, even when you’re not giving away stuff MENTIONED IN THIS EPISODE: 🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins . Click the link to listen to the entire episode! 📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge ! You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own. —-----------------—------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates 7:08

8 weeks ago7:08

7:08

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts , I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales. In this episode, we’ll cover: The first steps to take when assessing your email list health and engagement How to structure a consistent and effective weekly or monthly email strategy Why you might want to create “sections” in your newsletter and what that could look like How to use storytelling in email marketing (and why it has to connect back to your reader) The importance of tracking and optimizing key email metrics for success MENTIONED IN THIS EPISODE: 🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast . 📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session. —-----------------—-----------------—-----------------—----------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel 13:26

9 weeks ago13:26

13:26

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel ) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy. This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business? In this episode, we’ll cover: How an endless welcome sequence differs from an evergreen sales sequence The biggest benefits The risks (and how to avoid them) How to structure your sequence to build relationships, boost engagement, and increase conversions Whether or not this strategy makes sense for your business model MENTIONED IN THIS EPISODE: 📩 Need help mapping out your Endless Welcome Sequence? Let me help you create a plan and write the emails for you ! CLICK HERE to book a strategy session. 💡 Check out my email marketing services – If you’d rather not write build out an entire email automation, I’ve got you covered! Learn more at https://meganwisdom.com/services . 💪My favorite strength training workout: EVLO Fitness —-----------------—-----------------—------------- ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision 6:56

10 weeks ago6:56

6:56

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end! In this episode, we’ll cover: The surprise that changed my perspective on my “dead” email list Why email marketing can work for you, even when you aren’t working The strategy behind re-engaging cold subscribers (without tanking your sender reputation) Why I didn’t move my list to a new email platform—yet How online business owners often jump ahead of where they are (and how I’m avoiding that mistake) The reality (i.e. limitations) of using MailChimp’s free plan How to stay financially smart with your onlines business decisions MENTIONED IN THIS EPISODE: 🎧 Episode 82 – Hear the backstory on the Email Revival Project. 💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here! 📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business.…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 83 | 3 Reasons People Hate Email Marketing & How to Change Their Minds 6:07

11 weeks ago6:07

6:07

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes. In this episode, we’ll cover: Why email marketing is still a must-have for your business The #1 reason people unsubscribe (and how to prevent it) How sending too many emails can backfire—without you even realizing it The thing most email marketers forget about when scheduling newsletters The mistake that makes emails feel like a waste of time for your subscribers How to test and optimize email length based on your unique audience Simple tweaks to make your emails more valuable (without giving away freebies all the time!) MENTIONED IN THIS EPISODE: 💌 Free Guide: Stand Out in the Inbox – Grab my free guide to writing high-interest emails people actually want to read. [ Get Your Copy HERE ! ] ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 82 | Email Revival Project: Lessons from a Neglected Email List 10:43

12 weeks ago10:43

10:43

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I’ll reveal: Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business How I failed in email marketing for my TPT store in the past How I’m taking a more strategic approach this time around Why email marketing is an essential part of a long-term business plan Lessons from automations gone wrong How I plan to recapture and engage my audience 6 mistakes I made (and you should avoid) This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business! MENTIONED IN THIS EPISODE: Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan! EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025? ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 81 | Which Email Provider Is Best for Online Business Owners in 2025? 12:13

14 weeks ago12:13

12:13

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs. In this episode, we’ll cover: Why there’s no “one size fits all” email provider A breakdown of the best platforms for small online businesses The two email providers I recommend for online business owner most often (and why) Key features to consider based on your business needs 3 questions to ask yourself before choosing a platform How to know when you should switch platforms MENTIONED IN THIS EPISODE: CLICK HERE and save 50% off your first year with Flodesk Want to get started using Kit? CLICK HERE -------------------------------------------------------------------- ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025 9:46

15 weeks ago9:46

9:46

Welcome to 2025! Are you ready to make this year the best one yet for your small business? Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you. In this episode, we’ll cover: Why email marketing is still king 5 simple steps to create a profitable email marketing plan Why consistency is important (but is not the most important thing) Megan’s prediction for the most important factor for online business success in 2025 How to create a balanced plan for sales vs. nurture emails How failing to plan is planning to fail The importance of setting measurable goals for email marketing How to backwards plan your offers and promotions this year MENTIONED IN THIS EPISODE: Download the FREE 2025 Confident Copy Planner Missed the free Storytelling Challenge? CLICK HERE to sign up. Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services ------ ⭐️ Get high-converting copywriting for your business ⭐️ Follow me on Instagram ⭐️ Sign up for email marketing tips in your inbox…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 79 | Is Your Email Resend Practice Helping or Hurting? 5:46

18 weeks ago5:46

5:46

Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to unopens The negative impacts of resending to unopened emails and how to avoid them MENTIONED IN THIS EPISODE: EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips…

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

1
EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown 16:31

19 weeks ago16:31